Abstract
Introduction
This report assesses mass affluent propositions in the UK, and includes data
on the number of mass affluents segmented into four liquid asset bands from
2003-2012.
Scope
*Sizes the mass affluent market by asset band, from 2003 until 2007. Forecast
data is provided for the years 2008 to 2012.
*Identifies the key product and service areas that banking led and investment
led financial institutions should provide to their mass affluent clients.
*Examines and compares the quality of website offerings of 22 financial
services institutions to mass affluent clients.
Highlights
Mass affluent investors are sophisticated, looking beyond just price when they
regard the offerings of banks and other financial institutions.
In an increasingly competitive, sophisticated market, websites are a powerful
means to convey brand and image as well as the range of products and services
on offer by a bank or investment house.
Good websites depend upon aesthetics, originality, intuitive and clearly laid
out navigation, as well as good accessibility for all. These are what
' attract' customers before content is explored.
Reasons to Purchase
*Understand the banking product and service principles for the mass affluent
customer segment.
*Assess market attractiveness by reviewing size and growth forecasts for the
potential wealthy client base through 2012.
*Compare the relative attractiveness of website offerings by market peers.
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