Card Issuer Profile: GE Money

Table of Contents

• Overview
  • Catalyst
  • Summary
• Table of Contents
• Table of figures
• Table of tables
• GE Money
  • Key findings
  • Company overview
    • Background
    • Ownership & management
      • GE Money' s board of directors
      • Employees
      • Management values
    • Company structure
      • GE has simplified its company structure to capture growth
    • Geographic coverage
      • Historically, GE' s expansion strategy was based on acquisitions but now includes strategic partnerships
      • While it acquired several players, some of its smaller consumer finance businesses were sold in 2008
    • Card statistics
    • Key financials
      • Profit & loss account
      • Balance sheet
  • Product overview
    • General product overview
    • Card product offering
      • GE Money continues to invest in innovative products and services
    • Distribution
      • B2B partnerships form a significant part of GE' s distribution strategy
      • GE Money has also entered the credit card market as a standalone player
      • GE Money is becoming a direct retail banking services provider
      • GE Money is also forming joint venture partnerships globally
  • Company outlook
    • GE Money is aiming to maximize and expand its retail banking operations and joint venture partnerships
      • GE Money is focusing on scaling and restructuring its Consumer Finance platforms
      • GE Money is seeking to maximize its position as a retail banking provider
      • GE Money is placing more emphasis for growth on joint venture partnerships
    • GE is seeking to expand in emerging markets that have potential to drive growth in its portfolio
      • The general market conditions in the US and Europe remain difficult
      • There is potential to grow in Central and Eastern Europe where credit card penetration is low
      • GE has a growing portfolio across Asia Pacific
      • Latin America is also an important region for GE Money
  • Datamonitor competitor benchmark
• APPENDIX
  • Definitions
    • Co-branded card
    • Commercial card
    • Corporate card
    • Credit card
    • Prepaid card
    • Private label card
    • Purchasing cards
  • Supplementary data
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
• List of Tables
  • Table 1: GE Money' s board of directors
  • Table 2: GE employees, 2003-07
  • Table 3: GE Money key acquisitions and partnerships, 1993-2008
  • Table 5: GE Money' s revenue and profit, 2003-07
  • Table 6: GE Money product offerings directly to consumers and businesses, 2009
  • Table 7: GE Money' s key retailer partnerships in the US, 1981-2007
  • Table 8: Examples of GE Money' s retailer partnerships globally
  • Table 9: Examples of GE Money' s co-branded cards, 2009
  • Table 10: GE Money brand credit card details in selected markets, 2009
  • Table 11: GE Money' s key joint venture partnerships, 2001-07
  • Table 12: Scorecard logic, part one
  • Table 13: Scorecard logic, part two
  • Table 14: GE' s revenues, costs and profits, 2003-07
  • Table 15: GE' s profit segmented by sector, 2002-06
  • Table 16: GE' s assets, 2003-07
  • Table 17: GE Money' s assets, 2003-07
  • Table 18: Current relevant publications
  • Table 19: Future relevant publications
• List of Figures
  • Figure 1: GE Capital' s organizational structure and management, 2009
  • Figure 2: GE Money has a significant presence globally, 2009
  • Figure 3: GE has shown a steady financial performance since 2005
  • Figure 4: GE Money is the third largest contributor to GE' s profit, 2007
  • Figure 5: GE has a large balance sheet with GE Money accounting for 26.5% of total assets, 2003-07
  • Figure 6: Over 75% of GE Money' s assets are overseas, whereas cards constitute 15% of total, 2007
  • Figure 7: GE Money is seeking double digit growth by 2011, 2008
  • Figure 8: GE Money - Datamonitor Competitor Benchmark