Abstract
Overview
Introduction
Verdict Research: UK Lingerie and Underwear Retailing 2009 is a new report
providing thorough analysis of the underwear market, including forecasts for
2009. Apart from market expenditure and share analysis, nine leading retailers
are profiled in detail, with men' s and women' s underwear market shares and key
operating statistics, plus analysis of smaller influential operators.
Scope
- Provides 10 years' expenditure on men' s and women' s underwear including
2009 forecasts plus distribution channel analysis.
- Thorough examination of the key strategic issues identifying the
opportunities and threats underwear retailers are facing.
- Key operating statistics for the nine leading retailers including market
shares, operating profit and margins and sales densities.
- For the first time since our records began in 1988, underwear expenditure
growth is forecast to be negative (-0.8%), as the recession forces consumers
to be more frugal with their spending. Though more resilient than clothing,
2009 will still be challenging for underwear retailers
Report Highlights
Though more resilient than clothing, 2009 will be challenging for underwear
retailers - for the first time since our records began in 1988, underwear
expenditure growth will be negative (-0.8%), as the recession forces consumers
to be more frugal.
The underwear market is becoming more competitive than ever as non specialists
aim to supplement their clothing sales with underwear, giving consumers a
wider choice of retailers to buy from. Moreover, value retailers are growing
their share of the market, exerting downward pressure on prices and posing a
greater threat to midmarket players.
Expanding into underwear provides an opportunity for clothing specialists to
boost sales, and offers added convenience for the customers. Underwear sales
through clothing specialists increased by 19% (£379m) between 2003 and 2008.
However, we estimate their proportion of the market declined by 0.3 percentage
points in 2008 due to M&S' loss.
Reasons to Purchase
- Understand the impact the recession will have on the underwear market and
how retailers can adapt their strategies in response to this.
- Identify growth prospects and opportunities in the market thorough
examination of distribution channels.
- Key operating statistics allows users to benchmark businesses and use as a
guide to performance across the market.
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