Table of Contents
- DATAMONITOR VIEW
- ANALYSIS
- In the current context of burgeoning national and pan-European
environmental legislation, energy efficiency products and services are now
more relevant than ever
- Energy efficiency as a B2C and B2B offering is delivered by the energy
services divisions of utility and non-utility players alike
- Datamonitor has developed a Market Attractiveness Index which assesses
the appetite for energy efficiency products and services
- The MAI shows how attractive a particular market is to new entrants in
terms of the market environment
- The MAI is calculated by deriving a weighted average of scores over
nine key metrics, producing a rating out of 100
- Datamonitor' s energy efficiency MAI places Sweden, Greece, Hungary,
Cyprus and Germany at the top of the energy efficiency attractiveness scale,
today
- Since the turn of the century, the power efficiency of the major EU27
economies has risen, significantly in some cases
- Over the past nine years, the gas efficiency of the EU27 Member States
has risen, albeit to varying degrees
- Since the turn of the century, power consumption increases across EU
Member States have lead to gains in energy efficiency
- Growth in gas consumption has stimulated growth in gas efficiency
across European market, albeit to varying extents
- Energy efficiency can offset tight capacity margins in several markets
and act as a low-cost proxy for new power generation
- Differentials in purchase power parity-adjusted power prices can
stimulate the demand for energy efficiency in selected countries
- Individual attitudes and behaviors can dramatically impact the
appetite for energy efficiency products and services
- The appetite for energy and water consumption reduction measures is
greater than for micro-generation and green tariffs
- Consumers' willingness to pay more for energy efficient products and
services is a key determinant of successful entry strategies
- Sweden heads up Datamonitor' s weighted market attractiveness index
(MAI), Romania trails
- In the next seven years, Germany, Sweden and Italy - and to a lesser
extent the UK and the Czech Republic - exhibit the strongest overall
potential for energy efficiency products and services
- The power efficiency of major European economies will continue to
rise, albeit at a lower pace than that seen during 2000-2005
- Gas efficiency across all EU27 Member States is set to decrease
progressively over the coming seven years
- Sustained increases in power consumption levels across EU27 Member
States will continue deliver gains in power efficiency
- The gas efficiency business will continue on its upward trend on the
back of strong ongoing demand for gas across Europe
- Niche power efficiency markets could develop in countries where future
capacity margins are set to turn negative or decline
- Spain* ranks highest on Datamonitor' s 2009-2015 MAI, Romania trails
once again
- Datamonitor' s research concludes that Germany, Sweden, and Italy
display the greatest energy efficiency market potential
- APPENDIX
- Main country profiles
- Glossary
- Raw Data
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: Energy efficiency market attractiveness is represented on a
scale numbered 0 to 10
- Figure 2: The nine scoring metrics used can be divided into two distinct
categories - those influenced by the market environment and those driven by
customers
- Figure 3: Over the past nine years, the greatest increase in power
efficiency has taken place in Eastern European countries
- Figure 4: Portugal' s has bucked the trend of increased gas efficiency
across EU Member States, mainly because of high gas consumption growth
- Figure 5: Power consumption levels in the majority of all EU27 Member
States have increased every year since 2000
- Figure 6: Growth in natural gas consumption levels have varied across
the EU and have been highest in Greece and the Iberian countries
- Figure 7: Energy efficiency can play a part in offsetting tight capacity
margins in Finland, Slovakia and Hungary (2008 capacity margin data)
- Figure 8: Eastern European countries exhibit wide variances between
local currency prices and PPS prices
- Figure 10: Member States highlighted in the top-right hand corner show
concern about global warming and are willing to act accordingly
- Figure 9: Products and services that curb energy and water consumption
are most popular, particularly in Cyprus, Denmark and Germany
- Figure 11: Only nine EU countries would be prepared to pay more than the
European average for energy produced by greener sources
- Figure 12: Sweden has the highest MAI scores thanks to a favorable and
balanced market framework and strongly sympathetic consumer attitudes
- Figure 13: By 2015, Bulgaria, Portugal and Slovakia are expected to make
the greatest power-efficiency gains (all other factors excluded)
- Figure 14: Gas intensity growth rates in four states are expected to
creep past 0%, implying decreasing energy efficiency levels in those
countries
- Figure 15: Over the next seven years, power consumption levels are
expected to rise in all but two European countries
- Figure 16: High consumption growth rates in Ireland, Portugal, and
Estonia point towards increasing gas-efficiency opportunities in these states
- Figure 17: Anticipated capacity margin constraints in Italy and Belgium
make both countries prone to increased levels of power efficiency levels
- Figure 18: By 2015, the relative attractiveness of European energy
efficiency markets will have shifted considerably
- Figure 19: Germany, Sweden and Italy have the highest market
attractiveness and competitive intensity scores, and the largest power spend
- Figure 20: Many qualitative and quantitative factors have affected the
want and need for EU energy efficiency over the past nine years
- Figure 21: Over the next seven years, local factors that drive the
demand for in-country energy efficiency are set to alter significantly
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