Does Green still mean Go for the manufacturing IT industry in a recession? (Strategic Focus)

Abstract

With the manufacturing industry under significant economic pressure, IT investment trends are rapidly changing. At the same time, environmental regulation is on the rise forcing companies to improve their Green performance. Investment in Green IT solutions represents one area that manufacturers can improve their emissions and at the same time reduce cost.

• This report primarily focuses on what Datamonitor describes as traditional Green IT: that within the datacenter and desktop environments.
• It approaches the issues of Green IT from a global perspective, with discussion of regional and industry trends.
• The impact on investment in Green IT caused by the global downturn is discussed extensively.

The range of drivers influencing investment in Green IT is as diverse as the topic of environmental sustainability itself. These include cost, corporate, environmental and social responsibility, an increasing awareness of Green issues amongst the general population, employee pressure on management, pressure from retail customers and regulators.

One of the appeals of Green IT in Datamonitor' s opinion is the fact that often, the goals of improving Green performance throughout the manufacturing company, and reducing cost can often be achieved simultaneously with a well-developed Green IT strategy.

• Understand the key drivers influencing investment in Green IT within the manufacturing industry.
• Assess Datamonitor' s opinion of the Green IT market when faced with severe economic pressures.