Abstract
Introduction
Citigroup posted extremely poor financial results in 2008. However, it remains
a strong player in terms of product design and co-branding, in addition to
having a huge international distribution network. This profile focuses on
Citigroup' s card operations, highlighting the product strategies and market
positioning behind its recent developments, as well as its outlook for the
future.
Key reasons to purchase this research
- Gain a detailed understanding of Citigroup' s strategy and approach in the
card market, and apply the lessons from this to your business.
- Learn how this strategy positions Citigroup for the future and where its
biggest opportunities may lie.
- Compare Citigroup against other leading global issuers using Datamonitor' s
unique Competitor Benchmark.
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