Card Issuer Profile: Citigroup

Table of Contents

OVERVIEW

• Catalyst
• Summary

CITIGROUP

• Key findings
• Citigroup company overview
  • Company history and background
  • Ownership, staffing and management
  • Company structure and the position of the cards business
  • Geographic coverage of Citigroup
  • Group key financials

• Citigroup' s cards business
  • M&A and the impact of geographic expansion on the group and its card business
  • Card issuing strategy
  • Statistics on Citigroup' s card portfolio
  • Card product offering
  • Distribution

• Outlook for the cards business
  • In the US Citigroup is aiming to optimize its loan book but also attract new customers
  • However, saturation in the US market makes continued international expansion a priority
  • Citigroup' s scale and expertise are the key to further expansion but the company is likely to redirect its capital to markets with most potential for growth
  • Citigroup has a strong platform in Asia and will look to further expand
  • Expanding into Russia and Latin America are also key strategic goals
  • Western Europe has limited the scope for growth

• Datamonitor Competitor Benchmark

APPENDIX

• Definitions
  • Affinity card
  • Charge card
  • Co-branded card
  • Commercial card
  • Credit card
  • Premium cards
  • Private label card

• Supplementary data
• Methodology
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Citigroup' s board of directors, 2009
• Table: Citigroup' s executive committee, 2009
• Table: Citigroup' s profit segmented by line of business, 2004-08
• Table: Citigroup' s Global Cards business profit and loss account, 2006-08
• Table: Citigroup' s Global Cards business profit segmented by region, 2004-08
• Table: Global Cards income statement and average assets, Q1-Q4 2008
• Table: Citigroup' number of credit cards in issue in selected markets, 2003-07
• Table: Citigroup' s credit card balances outstanding in selected countries, 2003-07
• Table: Details of selected Citigroup reward card offerings in the US, 2009
• Table: Details of Citigroup' s selected College card range in the US, 2009
• Table: Scorecard logic, part one
• Table: Scorecard logic, part two
• Table: Citigroup' s revenue and profit, 2004-08
• Table: Citigroup' s assets, 2004-08
• Table: Current relevant publications, 2008 - 09
• Table: Future relevant publications, 2009

FIGURES

• Figure: Citigroup' s new structure effective for reporting purposes in second quarter 2009
• Figure: Citi Holdings structure effective for reporting purposes in second quarter 2009
• Figure: Citigroup' s management committee and new structure, 2009
• Figure: Citigroup has a global presence, 2009
• Figure: Citigroup reported a loss of € 19.6 billion in 2008
• Figure: Citigroup reduced its assets from a peak of € 1.6 in 2007 over 2004-08 down to € 1.4 trillion by 2008
• Figure: Net credit losses on NA cards soared to the end of 2008
• Figure: In line with its strategy Citigroup is most active in loyalty and co-brand program offerings
• Figure: Asia Pacific accounted for the majority of product and services developments within the group, March 2008 to February 2009
• Figure: Citigroup' s private label card offering in the US, 2009
• Figure: Citi' s ThankYou Network reward program is linked to credit cards and other retail banking products, 2009
• Figure: Citi' s website for its ThankYou Network reward program offers a range of redemption options
• Figure: Citigroup Competitor Benchmark