Abstract
Introduction
The UK General Insurance Competitor Tracker Q1 2009 reviews the major
developments among the leading competitors in the UK general insurance market
including groups such as Aviva, RBS Insurance, AXA, RSA and Zurich. It
includes information on a range of developments including new product
launches, new affinity partnerships and other trading relationships and merger
and acquisition activity.
Scope of this research
- Information on new product developments, acquisition activity, new
corporate partnerships and other new trading relationships.
- Insight on the following competitors: Allianz, AXA, Aviva, Fortis,
Groupama, The Lloyds Banking Group, RBS Insurance, RSA, Towergate and Zurich.
Research and analysis highlights
RBS announced that it planned to retain its UK general insurance business
which had previously been up for sale. RBS had originally put its UK insurance
arm, which includes Direct Line and Churchill, up for sale with a price tag in
the region of £6 billion to £7 billion in 2008.
Marsh launched the ProBroker network: a nationwide community of independent
mid-sized UK brokers. Marsh is looking to sign up dozens of independent
regional brokers which are willing to quickly commit a significant proportion
of their book to its network, as a means of gaining a foothold in the SME
market.
Allianz has launched a three-tiered household product range named Allianz
Clear to brokers as part of a wider plan to grow Allianz Retail into a
£1 billion premium business by 2013.
Key reasons to purchase this research
- Keep up to date with the new trading relationships that your competitors
have entered into including deals with affinity partners.
- Understand the new products which your competitors are bringing to market,
the main features of these products and the intended target market.
- Keep abreast of the insurance company or broker acquisitions that your
competitors are making.
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