Abstract
Introduction
The advancement of functional foods and the benefits which they can deliver
has meant that the line between diet and beauty is increasingly blurred.
Ingestible products claiming to have a positive effect on personal appearance
have been rolled out with the intention of providing consumers with a
convenient way of improving facets of their appearance, a market that this
report seeks to analyse.
Scope of this research
- Detailed insights and analysis documenting the drivers and inhibitors of
oral beauty products
- Analysis documenting the relative importance consumers place on appearance
and data sizing the nutricosmetics market
- Strategic conclusions combined with actionable recommendations for all
industry players looking to fully capitalize on this segment
- Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden,
UK, US, Australia, Japan, South Korea, China, India, Brazil and Russia.
Research and analysis highlights
Females feel under more social pressure than males to look good. Males are
less concerned with personal appearance and they are less likely to consume a
beauty product because they feel forced to. The idea that masculinity involves
a disregard for appearance is however outdated - many males actively seek ways
to improve it.
Though growth in oral beauty products has been high, it has already showed
signs of slowing. Much depends on the next 510 years when considering whether
oral beauty becomes mainstream or simply an expensive novelty. Also, recession
could impact on consumers' willingness to try a product for the first time
simply due to their price premium.
Product launch trends indicate that beauty drinks may be the category that
thrives in the short-medium term. Beauty foods have been set back by the
failure of Danone' s Essensis, which was expected to bring them into the
mainstream. Oral beauty supplements have also seen flat launch numbers. Beauty
drinks, in contrast, have continued to increase.
Key reasons to purchase this research
- Consumer understanding: obtain a detailed understanding of consumer
attitudes and behaviors towards oral beauty products
- Market understanding: identify the key oral beauty markets and product
innovation trends in 15 countries across four territories
- Ideation: find inspiration for formulations and product positioning taking
advantage of consumers' evolving interest in ingestible beauty solutions
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