Abstract
Introduction
Verdict Research: Though online retailing is undeniably the standout performer
among retail channels, it remains characterised by a lack of reliable market
information. By combining a comprehensive survey of the online shopping habits
of over 8,000 consumers, forecasting techniques and thorough analysis of the
online market and the main players, this report is a uniquely valuable tool.
Scope of this research
- Analysis of the key issues affecting e-retail development, such as
broadband access rates, search engine optimisation and rise of affiliate sites.
- Market value and growth 2003-2008 with annual forecasts to 2013 for the
online market and nine key sub sectors separately.
- Consumer research analysing demographic profile of online shopper. Shopper
profiles by age, gender, socio-economic group and region are also included.
- Assessment of Internet shopper behaviour including how consumers find
websites and what factors determine why they prefer one retailer over another.
Research and analysis highlights
E-retail continues to outperform even in the recession. Growth in online
spending in 2008 represented a considerable outperformance of the increase in
total retail and in 2009 it is forecast to grow by 13.3%, despite the overall
retail market shrinking by £1.7bn. But with growth slowing, retailers
must work harder to stand out.
The AB shopping demographic offers retailers the most potential over the next
two years. This group is now responsible for over half of all online spending.
Indeed, with their more robust finances, they achieved by far the biggest
growth in 2008 and were the only group to increase spend per head which now
stands at over £1,000 per person.
There is major scope for women to spend more online. Men remain the biggest
online spenders, but the gender split of Internet shopper numbers continues to
move towards parity. Retailers must now persuade women to spend more per head.
In music & video for example, men now only narrowly outnumber women, but are
still responsible for 70.6% of spend.
Key reasons to purchase this research
- Gauge the size and future growth potential of the online market by sector
and quantify the prospects it presents to your business.
- Gain a better understanding of the expectations of online shoppers, how to
attract and convert them and what influences their loyalty.
- Learn how to manage your approach to website design, delivery operations,
online marketing etc in order to maximise Internet sales growth.
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