Table of Contents
OVERVIEW
KEY MESSAGES
- Despite the downturn, structural and economic fundamentals remain strong
for long-term growth
- The financial crisis has hit the region stronger that many had foreseen
- Decreasing profitability is driving a shift to cost-cutting strategies
- The financial crisis has polarized 2009 IT growth plans
- Focus on branch development, driven by need for deposits, is a top IT
priority
- IT vendors' landscape remains largely unconsolidated across the CEE
banking market
- Vendors need to investigate relationship between headquarters and centers
of excellence
MARKET OPPORTUNITY
- CEE and CIS markets need to be distinguished
- Western European banks have increased their operations significantly in CEE
- Foreign banks' entry has significantly influenced the economic
environment in CEE
- CEE countries are on the road to maturity of their banking sectors
- Macroeconomic factors in the CEE region shape strong long-term growth
potential
- Low inflation rates a necessity to join the eurozone
- The credit market is still far from saturation
- Euro adoption still in progress
- The financial crisis has hit the CEE harder than many had foreseen
- The financial crisis reduced competitiveness for new lending
- The financial crisis has created a vicious cycle between the consumer
and commercial banking sectors
- The behavior of foreign-owned banks will influence the development of
the crisis
- Stabilization is a necessity to join the eurozone
TECHNOLOGY OPPORTUNITIES AND THREATS
- Focus on revenue growth continues despite the risk of cost cutting
requirements
- The financial crisis has polarized 2009 IT growth plans
- Focus on branch development, driven by need for deposits, is a top IT
priority
- The centralization of banking operations is changing the technology
landscape
- CEE technology spending will be shifting progressively toward Western
Europe
- Core systems, payment processing and branch technology expenditure will
grow at a healthy rate
TECHNOLOGY MARKET OVERVIEW
- Centralization efforts drive reduction and re-engineering of existing
platforms
- Payments technology expenditure driven by investments in anti-fraud and
the mobile channel
- Investments into middle office are driven by anti-fraud technology
- Sales focus increasingly drives further investments into CRM systems
- Vendors bet on analytic CRM technology
- Channels are in the center of interest for banks
- Branch expansion dominates channel investments
- Online technology consolidation underway
- The ATM world is a three horse race but outsourcers are catching up
- Contact centers are still immune to centralization efforts
- The product vendor landscape remains unconsolidated
- Local software vendors will continue to be niche players
- IT services landscape largely diversified
- Both local and western vendors have managed to significantly penetrate the
market
- IT services companies are looking for the ' hot spots' of banks
GO TO MARKET
- Recommendations for technology vendors
- Vendors need to investigate the relationship between headquarters and
centers of excellence while analyzing the decision making process
- Vendors need to reach a critical mass before the crisis passes by in CEE
to make SaaS up-take successful
- Local language skills are not critical but local domain expertise is
- Now is the time to buy as economic turbulence creates bargains
- Local vendors should analyze their exporting options
- Recommendations for banks
- Western banks should evaluate local vendors' offerings that pose a low
risk to operations
- Banks should watch out for under-investing during the economic recovery
APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
FIGURES
- Figure: Central and Eastern Europe vs. rest of Europe
- Figure: International banks have widely spread across Central and Eastern
Europe
- Figure: Banking development in transformation economies
- Figure: Gross domestic product based on purchasing-power-parity per capita
GDP in selected countries
- Figure: Personal credit saturation level in CEE
- Figure: CEE banks' objectives to IT investment strategy in 2009
- Figure: CEE banks' major strategic goals for 2009
- Figure: Direction of IT budgets changes has diverged
- Figure: Crisis effect on IT budgets in the banking sector
- Figure: Expansion plans drive branch technology investments
- Figure: Raiffeisen' s branch expansion plans by 2010
- Figure: Centralization and expansion efforts drive investments in
infrastructure
- Figure: Retail banking technology spending by country through 2013 ($m)
- Figure: Retail banking technology spending by business function through
2013 ($m)
- Figure: Centralization efforts drive reduction and re-engineering of
existing platforms
- Figure: Anti-fraud and mobile payments drive technology spending
- Figure: Expansion efforts drive investments into channel technology
- Figure: Selected product vendors with footprint in the CEE banking sector
- Figure: Selected IT services companies active in the CEE banking sector
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