Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Soup 2
Summary category level - Canned soup 3
Summary category level -
Dried soup 4
Summary category level - Frozen soup 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2002-2007 19
Value Analysis, 2007-2012 20
Value Analysis, US$
2002-2007 22
Value Analysis, US$ 2007-2012 23
Volume Analysis,
2002-2007 25
Volume Analysis, 2007-2012 26
Company and Brand Share
Analysis 28
Distribution Analysis 31
Expenditure & consumption per
capita 33
Chapter 4 LEADING COMPANY PROFILES 37
Unilever 37
Nestle
S.A. 39
Chapter 5 CATEGORY ANALYSIS - CANNED SOUP 42
Value Analysis,
2002-2007 42
Value Analysis, 2007-2012 43
Value Analysis, US$
2002-2007 45
Value Analysis, US$ 2007-2012 45
Volume Analysis,
2002-2007 46
Volume Analysis, 2007-2012 47
Company and Brand Share
Analysis 49
Distribution Analysis 51
Expenditure & consumption per
capita 53
Chapter 6 CATEGORY ANALYSIS - DRIED SOUP 56
Value Analysis,
2002-2007 56
Value Analysis, 2007-2012 57
Value Analysis, US$
2002-2007 59
Value Analysis, US$ 2007-2012 59
Volume Analysis,
2002-2007 60
Volume Analysis, 2007-2012 61
Company and Brand Share
Analysis 63
Distribution Analysis 66
Expenditure & consumption per
capita 68
Chapter 7 CATEGORY ANALYSIS - FROZEN SOUP 71
Value Analysis,
2002-2007 71
Value Analysis, 2007-2012 72
Value Analysis, US$
2002-2007 74
Value Analysis, US$ 2007-2012 74
Volume Analysis,
2002-2007 75
Volume Analysis, 2007-2012 76
Company and Brand Share
Analysis 78
Distribution Analysis 81
Expenditure & consumption per
capita 83
Chapter 8 COUNTRY COMPARISON 86
Value 86
Volume 91
Market Share 96
Chapter 9 NEW PRODUCT DEVELOPMENT 97
Product launches
over time 97
Recent product launches 99
Chapter 10 COLOMBIA
SOCIOECONOMIC PROFILE 100
Country Overview 100
Key Facts 101
Political Overview 102
Colombia Economic Overview 103
Chapter 11
COLOMBIA MACROECONOMIC PROFILE 104
Macroeconomic Indicators 104
Chapter 12 RESEARCH METHODOLOGY 109
Methodology overview 109
Secondary
research 110
Market modeling 111
Primary research 112
Data
finalization 113
Ongoing research 113
Chapter 13 APPENDIX 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114
LIST OF FIGURES
Figure 1: Colombia soup value and
value forecast, 2002-2012 (COP m, nominal prices) 21
Figure 2: Colombia
soup category growth comparison, by value, 2002-2012 24
Figure 3: Colombia
soup volume and volume forecast, 2002-2012 (Kg m) 27
Figure 4: Colombia
soup category growth comparison, by volume, 2002-2012 27
Figure 5:
Colombia soup company share, by value, 2006-2007 (%) 29
Figure 6: Colombia
soup distribution channels, by value, 2006-2007 (%) 32
Figure 7: Colombia
canned soup value and value forecast, 2002-2012 (COP m, nominal prices) 44
Figure 8: Colombia canned soup volume and volume forecast, 2002-2012 (Kg m)
48
Figure 9: Colombia canned soup distribution channels, by value,
2006-2007 (%) 52
Figure 10: Colombia dried soup value and value forecast,
2002-2012 (COP m, nominal prices) 58
Figure 11: Colombia dried soup volume
and volume forecast, 2002-2012 (Kg m) 62
Figure 12: Colombia dried soup
company share, by value, 2006-2007 (%) 64
Figure 13: Colombia dried soup
distribution channels, by value, 2006-2007 (%) 67
Figure 14: Colombia
frozen soup value and value forecast, 2002-2012 (COP m, nominal prices) 73
Figure 15: Colombia frozen soup volume and volume forecast, 2002-2012 (Kg m)
77
Figure 16: Colombia frozen soup company share, by value, 2006-2007 (%)
79
Figure 17: Colombia frozen soup distribution channels, by value,
2006-2007 (%) 82
Figure 18: Global soup market split (value terms, 2007) -
Top 5 countries 87
Figure 19: Global soup market value, 2002-2007 (Top 5
countries) 90
Figure 20: Global soup market split (volume terms, 2007) -
Top 5 countries 92
Figure 21: Global soup market volume, 2002-2007 (Top 5
countries) 95
Figure 22: Map of Colombia 101
Figure 23: Annual data
review process 110
LIST OF TABLES
Table 1: Soup category
definitions 8
Table 2: Soup distribution channels 9
Table 3: Colombia
soup value, 2002-2007 (COP m, nominal prices) 19
Table 4: Colombia soup
value forecast, 2007-2012 (COP m, nominal prices) 20
Table 5: Colombia
soup value, 2002-2007 (US$ m nominal prices) 22
Table 6: Colombia soup
value forecast, 2007-2012 (US$ m nominal prices) 23
Table 7: Colombia soup
volume, 2002-2007 (Kg m) 25
Table 8: Colombia soup volume forecast,
2007-2012 (Kg m) 26
Table 9: Colombia soup brand share, by value,
2006-2007 (%) 28
Table 10: Colombia soup value, by brand 2006-2007 (COP m
nominal prices) 28
Table 11: Colombia soup company share by value,
2006-2007 (%) 30
Table 12: Colombia soup value, by company, 2006-2007 (COP
m nominal prices) 30
Table 13: Colombia soup distribution channels, by
value, 2006-2007 (%) 31
Table 14: Colombia soup value, by distribution
channel, 2006-2007 (COP m nominal prices) 31
Table 15: Colombia soup
expenditure per capita, 2002-2007 (COP, nominal prices) 33
Table 16:
Colombia soup forecast expenditure per capita, 2007-2012 (COP, nominal prices)
34
Table 17: Colombia soup expenditure per capita, 2002-2007 (US$ nominal
prices) 34
Table 18: Colombia soup forecast expenditure per capita,
2007-2012 (US$ nominal prices) 35
Table 19: Colombia soup consumption per
capita, 2002-2007 (Kg) 35
Table 20: Colombia soup forecast consumption per
capita, 2007-2012 (Kg) 36
Table 21: Unilever Key Facts 37
Table 22:
Nestle S.A. Key Facts 39
Table 23: Colombia canned soup value, 2002-2007
(COP m, nominal prices) 42
Table 24: Colombia canned soup value forecast,
2007-2012 (COP m, nominal prices) 43
Table 25: Colombia canned soup value,
2002-2007 (US$ m nominal prices) 45
Table 26: Colombia canned soup value
forecast, 2007-2012 (US$ m nominal prices) 45
Table 27: Colombia canned
soup volume, 2002-2007 (Kg m) 46
Table 28: Colombia canned soup volume
forecast, 2007-2012 (Kg m) 47
Table 29: Colombia canned soup brand share,
by value, 2006-2007 (%) 49
Table 30: Colombia canned soup value, by brand
2006-2007 (COP m nominal prices) 49
Table 31: Colombia canned soup company
share by value, 2006-2007 (%) 50
Table 32: Colombia canned soup value, by
company, 2006-2007 (COP m nominal prices) 50
Table 33: Colombia canned
soup distribution channels, by value, 2006-2007 (%) 51
Table 34: Colombia
canned soup value, by distribution channel, 2006-2007 (COP m nominal prices)
51
Table 35: Colombia canned soup expenditure per capita, 2002-2007 (COP,
nominal prices) 53
Table 36: Colombia canned soup forecast expenditure per
capita, 2007-2012 (COP, nominal prices) 53
Table 37: Colombia canned soup
expenditure per capita, 2002-2007 (US$ nominal prices) 54
Table 38:
Colombia canned soup forecast expenditure per capita, 2007-2012 (US$ nominal
prices) 54
Table 39: Colombia canned soup consumption per capita,
2002-2007 (Kg) 55
Table 40: Colombia canned soup forecast consumption per
capita, 2007-2012 (Kg) 55
Table 41: Colombia dried soup value, 2002-2007
(COP m, nominal prices) 56
Table 42: Colombia dried soup value forecast,
2007-2012 (COP m, nominal prices) 57
Table 43: Colombia dried soup value,
2002-2007 (US$ m nominal prices) 59
Table 44: Colombia dried soup value
forecast, 2007-2012 (US$ m nominal prices) 59
Table 45: Colombia dried
soup volume, 2002-2007 (Kg m) 60
Table 46: Colombia dried soup volume
forecast, 2007-2012 (Kg m) 61
Table 47: Colombia dried soup brand share,
by value, 2006-2007 (%) 63
Table 48: Colombia dried soup value, by brand
2006-2007 (COP m nominal prices) 63
Table 49: Colombia dried soup company
share by value, 2006-2007 (%) 65
Table 50: Colombia dried soup value, by
company, 2006-2007 (COP m nominal prices) 65
Table 51: Colombia dried soup
distribution channels, by value, 2006-2007 (%) 66
Table 52: Colombia dried
soup value, by distribution channel, 2006-2007 (COP m nominal prices) 66
Table 53: Colombia dried soup expenditure per capita, 2002-2007 (COP, nominal
prices) 68
Table 54: Colombia dried soup forecast expenditure per capita,
2007-2012 (COP, nominal prices) 68
Table 55: Colombia dried soup
expenditure per capita, 2002-2007 (US$ nominal prices) 69
Table 56:
Colombia dried soup forecast expenditure per capita, 2007-2012 (US$ nominal
prices) 69
Table 57: Colombia dried soup consumption per capita, 2002-2007
(Kg) 70
Table 58: Colombia dried soup forecast consumption per capita,
2007-2012 (Kg) 70
Table 59: Colombia frozen soup value, 2002-2007 (COP m,
nominal prices) 71
Table 60: Colombia frozen soup value forecast,
2007-2012 (COP m, nominal prices) 72
Table 61: Colombia frozen soup value,
2002-2007 (US$ m nominal prices) 74
Table 62: Colombia frozen soup value
forecast, 2007-2012 (US$ m nominal prices) 74
Table 63: Colombia frozen
soup volume, 2002-2007 (Kg m) 75
Table 64: Colombia frozen soup volume
forecast, 2007-2012 (Kg m) 76
Table 65: Colombia frozen soup brand share,
by value, 2006-2007 (%) 78
Table 66: Colombia frozen soup value, by brand
2006-2007 (COP m nominal prices) 78
Table 67: Colombia frozen soup company
share by value, 2006-2007 (%) 80
Table 68: Colombia frozen soup value, by
company, 2006-2007 (COP m nominal prices) 80
Table 69: Colombia frozen
soup distribution channels, by value, 2006-2007 (%) 81
Table 70: Colombia
frozen soup value, by distribution channel, 2006-2007 (COP m nominal prices)
81
Table 71: Colombia frozen soup expenditure per capita, 2002-2007 (COP,
nominal prices) 83
Table 72: Colombia frozen soup forecast expenditure per
capita, 2007-2012 (COP, nominal prices) 83
Table 73: Colombia frozen soup
expenditure per capita, 2002-2007 (US$ nominal prices) 84
Table 74:
Colombia frozen soup forecast expenditure per capita, 2007-2012 (US$ nominal
prices) 84
Table 75: Colombia frozen soup consumption per capita,
2002-2007 (Kg) 85
Table 76: Colombia frozen soup forecast consumption per
capita, 2007-2012 (Kg) 85
Table 77: Global soup market value, 2007 86
Table 78: Global soup market split (value terms (US$ m), 2007) - Top 5
countries 89
Table 79: Global soup market volume, 2007 91
Table 80:
Global soup market split (volume terms, 2007) - Top 5 countries 94
Table
81: Leading players - Top 5 countries 96
Table 82: Colombia soup new
product launches reports, by company (Top 5 companies), 2008 97
Table 83:
Colombia soup new product launches SKUs, by company (Top 5 companies), 2008
97
Table 84: Colombia soup new product launches (reports), by flavor and
fragrances (Top 10 flavors), 2008 98
Table 85: Colombia soup new product
launches (reports), by Ingredients (Top 10 Ingredients), 2008 98
Table
86: Colombia soup new product launches (reports), by Package tags or Claims
2008 99
Table 87: Colombia soup new product launches (reports) - Recent 5
launches (2008) 99
Table 88: Colombia Key Facts 101
Table 89: Colombia
population, by age group, 2002-2007 (millions) 104
Table 90: Colombia
population forecast, by age group, 2007-2012 (millions) 105
Table 91:
Colombia population, by gender, 2002-2007 (millions) 105
Table 92:
Colombia population forecast, by gender, 2007-2012 (millions) 106
Table
93: Colombia nominal GDP, 2002-2007 (COP bn, 2000 prices) 106
Table 94:
Colombia nominal GDP forecast, 2007-2012 (COP bn, 2000 prices) 106
Table
95: Colombia real GDP, 2002-2007 (COP bn, nominal prices) 107
Table 96:
Colombia real GDP forecast, 2007-2012 (COP bn, nominal prices) 107
Table
97: Colombia real GDP, 2002-2007 (US$ bn, 2000 prices) 107
Table 98:
Colombia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 108
Table 99:
Colombia consumer price index, 2002-2007 (2000=100) 108
Table 100:
Colombia consumer price index, 2007-2012 (2000=100) 108
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