Abstract
Introduction
This presentation, which takes a global perspective but focuses on the US,
provides a dietary supplement market overview and then explores consumer
attitudes toward dietary supplements. It then profiles the product and market
trends including product innovations.
Scope of this research
- A conference presentation given by Datamonitor' s New Consumer Insight
(NCI) and Product Launch Analytics (PLA) analysts in April 2009
- This presentation combines consumer trend analysis with market observations
Research and analysis highlights
Consumers in the US have a more favorable view toward supplements than
Europeans or Asians
Age is no longer as big a factor for sleep aids as it once was. Prescription
sleep aid use among 18-24-year olds has tripled over the last 10 years in the
USA
Key reasons to purchase this research
- Understand how consumer attitudes are likely to affect future purchase
decisions
- Access unique survey insight to understand why, and to what extent,
consumers are drawn to differing types of dietary supplements
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