Abstract
Introduction
The global financial crisis is having an impact on the investment bonds
market. In spite of current challenges, providers can capitalize from
consumers who are seeking out safer investment options that might give them a
good return.
Scope of this research
- Examines the current shape of the investment bond industry and explore
factors that are currently limiting new business.
- Assesses strategies to combat barriers to consumer engagement with
life-based investment bonds.
- Identifies key competitors and examines their differing strategies in the
UK investment bond market.
Research and analysis highlights
Investment bonds need to attract the more cautious and less affluent consumer.
Unit-linked bonds offer consumers the flexibility of spreading their
investment risk across several asset classes all within one investment
contract. It also offers transparency as the consumer can see how well or
poorly the investment fund is doing.
Key reasons to purchase this research
- Gain valuable insight into how to react to the latest innovations and
developments in the investment bond market.
- Understand the investment bond market, the distribution trends and the key
drivers of new business.
- Access Datamonitor' s forecasts for the market and valuable knowledge of
how the sector is set to develop.
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