Abstract
Introduction
In this piece, Datamonitor' s analyst specializing in Retail Technology will
discuss the developments in multichannel retail and will identify the key
vendors offering end-to-end multichannel technology.
Scope of this research
- This report will discuss the importance of brand consistency in a
multichannel retail environment.
- Highlights and analyzes key vendors with an end-to-end multichannel retail
technology offering.
Research and analysis highlights
Focus on the customer experience has become a top priority for retailers.
Maintaining consistent customer service levels is made all the more complex as
consumers are now shopping across many channels. Whether the customer shops
through a bricks and mortar store, a transactional website or by mail order,
the consumer expects consistent service.
To achieve customer loyalty, product and customer data must be shared across
channels. However, this is counterintuitive to the legacy retail systems that
are in place in most retail organizations. Multichannel application suites
offer ease of cross-channel data sharing, enabling retailers to offer a number
of multichannel services.
BT Expedite is the leading vendor in terms of revenue generated from selling
applications to the multichannel retail space. However, the market is immature
and fragmented with many vendors jostling to design the next big application.
The market will continue to grow and continue to consolidate, but at a more
rapid pace than the last few years.
Key reasons to purchase this research
- This report is essential reading for those looking to gain insight into
multichannel retailing in the UK and the technology.
- Learn about the leading multichannel retailers and their technology
strategies.
- The research will provide insight into the different technology providers
offering end-to-end multichannel technology to the UK retail sector.
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