Abstract
Introduction
Verdict Research: How Britain Shops Music & Video provides a detailed overview
of the shopping habits of consumers. It examines, who shops for Music & Video,
where they shop, whether they are satisfied with their current store and what
stores should do to satisfy customers more.
Scope of this research
- Thorough analysis how customers shop in Music & Video sector. Retailers
profiled: Amazon, Asda, HMV, iTunes, Play.com, Woolworths, Tesco, Zavvi
- How Britain Shops reports include visitor and main user share data,
conversion rates, customer loyalty rates and reasons for loyalty / disloyalty.
- Data is segmented regionally and by demographic and socio-economic group.
Historic data provided so trends can be analysed over a four year period.
Research and analysis highlights
The proportion of shoppers shopping for music & video has increased. The
introduction of DRM-free downloads has opened up the market, significantly
expanding the potential customer base of download operators. Music & video is
benefiting from higher penetration of high-speed internet access and the
falling prices of mass storage MP3 devices.
HMV has benefited from physical capacity coming out of the market. The
percentage of HMV' s main users that are loyal to the retailer has increased by
3.7 percentage points to 86.1%. This is a reflection of major investment in
updating its store portfolio and website, and encouragement of cross-channel
purchasing.
There has been a widening of the gender gap with 53.1% of males shopping for
music & video and just 46.9% of females. The recession and fall in consumer
confidence has had a significant impact on disposable incomes, with females
becoming more willing to cut discretionary spending in areas such as music &
video over areas such as health & beauty.
Key reasons to purchase this research
- How Britain Shops is one of the most comprehensive studies of its kind
drawing on a nationwide survey of 6,000 shoppers.
- Use this report to understand what drives the loyalty of your customers
and find out where they also shop.
- Channel investment for maximum return by knowing which aspects of your
retail proposition most need improving in the opinion of your customers.
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