Abstract
Introduction
The Datamonitor 2008 SME market analysis brief is formed from a survey of
2,000 SME energy buyers from within the United Kingdom. This brief offers a
summary of the contracting behaviour, influence of third party intermediaries,
perception of varying generation sources, and satisfaction ratings of
suppliers by the respondents.
Scope of this research
- Investigation of contracting behaviour of SME buyers, including analysis
of the influence of Third Party Intermediaries (TPI' s)
- Determine how SME buyers would like to agree their contract with their
supplier, combined with analysis of how contracts are currently being sold
- Analyse SME buyers perception of the green and carbon effectiveness
qualities of various types of electricity generation
- View how SME buyers rate their satisfaction of selected power and gas
suppliers, including a "drill-down" into individual competencies
Research and analysis highlights
The majority of SME buyers spend less than £5,000, and one quarter of
SME buyers contract via a Third Party Intermediary
SME customers are becoming progressively proactive in securing their energy
contracts, and the use of TPI' s and the internet is displacing the traditional
sales methods of telephone and door-to-door
Key reasons to purchase this research
- Understand the contracting behaviour of SME energy buyers
- Gain insight into how methods of contract sales are changing
- Analyse which suppliers SME buyers rate as having the highest customer
satisfaction
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