Abstract
Introduction
This case study on Co-operative Financial Services forms part of Datamonitor' s
new series highlighting best practice in specific areas of financial services.
Scope of this research
- This case study analyzes the key successful elements in Co-operative
Financial Services' marketing strategy
- The case study examines how the brand has developed to its current status
and why it appeals to consumers so strongly
- Datamonitor' s Financial Services Megatrend Framework is used to analyze
the effectiveness of customer targeting strategies
Research and analysis highlights
As worldwide financial services markets undergo a period of enormous upheaval,
products which appeal to softer attributes other than simply the desire to
make fast returns have increased in popularity. By targeting community-focused
and ethical investors, CFS has effectively carved itself a profitable niche.
Key reasons to purchase this research
- Gain insight into the methods used by important industry players to give
them a competitive edge
- Identify specific areas for operational improvement
- Capitalize on the knowledge of experienced companies when entering a new
niche or market
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