Co-operative Financial Services Case Study: Effectively Communicating an Ethical strategy

Table of Contents

DATAMONITOR VIEW

• CATALYST
• Summary

ANALYSIS

• Co-operative Financial Services: leading the way in ethical financial services
  • The Co-operative Group has a long history of close relationships with its customers
  • CFS' rebranding aligns with key consumer Megatrends
  • The Co-operative Bank has identified a ' sweet spot' of target consumers
  • CFS is focusing on its specialist market as a customer acquisition strategy for the downturn

APPENDIX

• Data tables
• Definitions
  • The Datamonitor Financial Services Consumer Insight Megatrend Framework
• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Unsecured personal loan market by gross lending (£m)
• Table: Current account market split by market share (%)

FIGURES

• Figure: The Co-Operative Group had 1.6% of the current account market in 2007
• Figure: The Co-Operative had a 1.2% market share of unsecured personal loan gross lending in 2007
• Figure: Comfort is central to the Co-operative' s ethical principles
• Figure: Connectivity is all important to the Co-operative' s ethical principles
• Figure: CFS' most valuable customers are conscience consumers
• Figure: www.goodwithmoney.com is an excellent resource which complements CFS' adverts