Lloyds TSB - For the Journey Case Study: engaging with customers

Table of Contents

DATAMONITOR VIEW

• CATALYST
• SUMMARY

ANALYSIS

• Introduction
  • The Lloyds brand has a long heritage
  • Lloyds TSB' s product range is well diversified
  • Lloyds TSB has emerged as an innovator among its competitors in terms of marketing and branding
  • Datamonitor' s Financial Service Megatrend Framework helps analyze the reasons for the success of the “For the journey” campaign
  • The Lloyds Banking Group will face renewed challenges in the new era

APPENDIX

• The Datamonitor Financial Services Consumer Insight Megatrend Framework
• (Untitled sub-section)

• Further reading
• Ask the analyst
• Datamonitor consulting
• Disclaimer

TABLES

• Table: Top 10 UK banks in terms of onshore retail deposits 2004 - 2008

FIGURES

• Figure: The historic Lloyds TSB ‘black horse' logo
• Figure: Lloyds TSB was rated sixth on Global Finance' s list of the World' s Safest Banks 2008
• Figure: The ‘For the journey' campaign comprised of 19 different adverts targeting a wide variety of customer segments
• Figure: Snapshot of the ‘For the journey...' TV advertisement
• Figure: Lloyds TSB' s ‘Save the Change' product proved a hit
• Figure: Lloyds TSB was named the UK' s most trusted bank/building society in 2009
• Figure: Trust in Lloyds TSB among its primary customers currently stands at 43%, higher than other banks hard hit by the global banking crisis
• Figure: Lloyds TSB' s ‘For the journey...' campaign appeals to the Comfort Megatrend
• Figure: Providing ‘real life stories' and opportunities to support ‘local heroes' being sponsored in the run up to the 2012 Games helps Lloyds TSB stay connected to its customers.