Table of Contents
DATAMONITOR VIEW
ANALYSIS
- Introduction
- Maintaining the personal touch whilst using the direct approach and
keeping costs low
- A focus on interaction rather than just communication is core to UBank' s
offering
- UBank is a new player in the banking world
- Simplicity is central to UBank' s product offering
- UBank targets key consumer mega-trends
- (Untitled sub-section)
- UBank targets internet savvy consumers
- UBank faces the threat of losing its USP as other banks understand the
potential of Web 2.0
- Opportunities exist for competitors to challenge UBank in this market
through adopting similar techniques
- A winning challenger must achieve convenience and efficient interaction
APPENDIX
- Definitions
- The Datamonitor Financial Services consumer insight mega-trend framework
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: Hong Kong is forecast to grow most in the retail deposits domain
over the next three years
- Table: Number of internet users
- Table: How popular are Facebook and Twitter sites with the other Asia
Pacific countries that NAB operate in? (Number denotes the most popular site
e.g. 3 = third most visited site in the country)
FIGURES
- Figure: Simple, clean lines and a subtitle which adds credibility
- Figure: The full UBank provision holds great appeal to technologically
savvy customers
- Figure: UBank is dedicated to educating its clients
- Figure: Gerd Schenkel sends out a message of trust and simplicity
- Figure: Skype allows customers to call the bank for free, anytime of the
day or night
- Figure: Twitter allows over 1,500 individuals to ask the bank questions in
an easy and convenient way
- Figure: Hong Kong is forecast to grow most in the retail deposits domain
over the next three years
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