Abstract
Introduction
European consumer confidence has been more seriously damaged by the global
economic downturn than elsewhere, and the accompanying dampened expectations
must be acknowledged when meeting customers' financial needs.
Scope of this research
- Detailed analysis documenting European consumers' ' recessionary mindset'
and how this influences perceptions about current and future prospects
- Insights highlight how the economic downturn has affected emotional
wellbeing and financial security in Europe compared to the global average
- Detail discussion of what the downturn means for saving and investment
products and what must be done to once again engage consumers
- In-depth analysis into Europe' s growing online banking market' s
highlighting important opportunities for FS providers
Research and analysis highlights
Recessionary pressures have caused the European consumer to stand still,
uncertain of what move to make. European financial service providers need to
take this on board when trying to market their products, reassuring the
consumer enough to entice them to make positive changes.
Stress and happiness indictors are important to note as they reveal the state
of mind of the European consumer. Faced with the uncertainty of the economic
and financial landscape there exists an opportunity for financial services to
supply products that provide peace of mind.
Key reasons to purchase this research
- Gain a detailed understanding of changing consumer attitudes amid the
global downturn in order to build appropriate recessionary strategies
- Assist consumer segmentation and targeting efforts by accessing data from
Datamonitor' s Global FS Consumer Insight survey
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