Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Confectionery 2
Summary category level - Cereal bars 3
Summary
category level - Chocolate 4
Summary category level - Sugar confectionery
5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is
this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003–08 21
Value
Analysis, 2008–13 22
Value Analysis, US$ 2003–08 24
Value
Analysis, US$ 2008–13 24
Volume Analysis, 2003–08 26
Volume Analysis, 2008–13 27
Company and Brand Share Analysis 30
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 42
Kraft Foods Inc. 42
Mars, Inc.
44
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 46
Value Analysis,
2003–08 46
Value Analysis, 2008–13 47
Value Analysis, US$
2003–08 49
Value Analysis, US$ 2008–13 49
Volume Analysis,
2003–08 51
Volume Analysis, 2008–13 52
Company and Brand
Share Analysis 55
Distribution Analysis 58
Expenditure & consumption
per capita 60
Chapter 6 CATEGORY ANALYSIS - CHOCOLATE 63
Value
Analysis, 2003–08 63
Value Analysis, 2008–13 64
Value
Analysis, US$ 2003–08 66
Value Analysis, US$ 2008–13 67
Volume Analysis, 2003–08 69
Volume Analysis, 2008–13 70
Company and Brand Share Analysis 73
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 7 CATEGORY ANALYSIS -
SUGAR CONFECTIONERY 85
Value Analysis, 2003–08 85
Value
Analysis, 2008–13 86
Value Analysis, US$ 2003–08 88
Value
Analysis, US$ 2008–13 89
Volume Analysis, 2003–08 91
Volume Analysis, 2008–13 92
Company and Brand Share Analysis 95
Distribution Analysis 100
Expenditure & consumption per capita 102
Chapter 8 CATEGORY ANALYSIS - GUM 108
Value Analysis, 2003–08
108
Value Analysis, 2008–13 109
Value Analysis, US$
2003–08 111
Value Analysis, US$ 2008–13 112
Volume
Analysis, 2003–08 114
Volume Analysis, 2008–13 115
Company
and Brand Share Analysis 118
Distribution Analysis 120
Expenditure &
consumption per capita 122
Chapter 9 NEW PRODUCT DEVELOPMENT 125
Product launches over time 125
Recent product launches 127
Chapter 10
HUNGARY SOCIOECONOMIC PROFILE 128
Country Overview 128
Key Facts
129
Political Overview 130
Hungary Economic Overview 131
Chapter
11 HUNGARY MACROECONOMIC PROFILE 132
Macroeconomic Indicators 132
Chapter 12 RESEARCH METHODOLOGY 137
Methodology overview 137
Secondary
research 138
Market modeling 139
Primary research 140
Data
finalization 141
Ongoing research 141
Chapter 13 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142
LIST OF FIGURES
Figure 1: Hungary confectionery
value and value forecast, 2003−13 (HUF m, nominal prices) 23
Figure
2: Hungary confectionery category growth comparison, by value, 2003−13
25
Figure 3: Hungary confectionery volume and volume forecast,
2003−13 (Kg m) 28
Figure 4: Hungary confectionery category growth
comparison, by volume, 2003−13 29
Figure 5: Hungary confectionery
company share, by value, 2007−08 (%) 34
Figure 6: Hungary
confectionery distribution channels, by value, 2007−08 (%) 38
Figure
7: Hungary cereal bars value and value forecast, 2003−13 (HUF m, nominal
prices) 48
Figure 8: Hungary cereal bars category growth comparison, by
value, 2003−13 50
Figure 9: Hungary cereal bars volume and volume
forecast, 2003−13 (Kg m) 53
Figure 10: Hungary cereal bars category
growth comparison, by volume, 2003−13 54
Figure 11: Hungary cereal
bars company share, by value, 2007−08 (%) 56
Figure 12: Hungary
cereal bars distribution channels, by value, 2007−08 (%) 59
Figure
13: Hungary chocolate value and value forecast, 2003−13 (HUF m, nominal
prices) 65
Figure 14: Hungary chocolate category growth comparison, by
value, 2003−13 68
Figure 15: Hungary chocolate volume and volume
forecast, 2003−13 (Kg m) 71
Figure 16: Hungary chocolate category
growth comparison, by volume, 2003−13 72
Figure 17: Hungary
chocolate company share, by value, 2007−08 (%) 75
Figure 18: Hungary
chocolate distribution channels, by value, 2007−08 (%) 78
Figure 19:
Hungary sugar confectionery value and value forecast, 2003−13 (HUF m,
nominal prices) 87
Figure 20: Hungary sugar confectionery category growth
comparison, by value, 2003−13 90
Figure 21: Hungary sugar
confectionery volume and volume forecast, 2003−13 (Kg m) 93
Figure
22: Hungary sugar confectionery category growth comparison, by volume,
2003−13 94
Figure 23: Hungary sugar confectionery company share, by
value, 2007−08 (%) 97
Figure 24: Hungary sugar confectionery
distribution channels, by value, 2007−08 (%) 101
Figure 25: Hungary
gum value and value forecast, 2003−13 (HUF m, nominal prices) 110
Figure 26: Hungary gum category growth comparison, by value, 2003−13
113
Figure 27: Hungary gum volume and volume forecast, 2003−13 (Kg
m) 116
Figure 28: Hungary gum category growth comparison, by volume,
2003−13 117
Figure 29: Hungary gum distribution channels, by value,
2007−08 (%) 121
Figure 30: Map of Hungary 129
Figure 31: Annual
data review process 138
LIST OF TABLES
Table 1: Confectionery
category definitions 9
Table 2: Confectionery distribution channels 10
Table 3: Hungary confectionery value, 2003–08 (HUF m, nominal prices)
21
Table 4: Hungary confectionery value forecast, 2008–13 (HUF m,
nominal prices) 22
Table 5: Hungary confectionery value, 2003–08
(US$ m nominal prices) 24
Table 6: Hungary confectionery value forecast,
2008–13 (US$ m nominal prices) 24
Table 7: Hungary confectionery
volume, 2003–08 (Kg m) 26
Table 8: Hungary confectionery volume
forecast, 2008–13 (Kg m) 27
Table 9: Hungary confectionery brand
share, by value, 2007–08 (%) 30
Table 10: Hungary confectionery
value, by brand 2007–08 (HUF m nominal prices) 32
Table 11: Hungary
confectionery company share by value, 2007–08 (%) 35
Table 12:
Hungary confectionery value, by company, 2007–08 (HUF m nominal prices)
36
Table 13: Hungary confectionery distribution channels, by value,
2007–08 (%) 37
Table 14: Hungary confectionery value, by
distribution channel, 2007–08 (HUF m nominal prices) 37
Table 15:
Hungary confectionery expenditure per capita, 2003–08 (HUF, nominal
prices) 39
Table 16: Hungary confectionery forecast expenditure per
capita, 2008–13 (HUF, nominal prices) 39
Table 17: Hungary
confectionery expenditure per capita, 2003–08 (US$ nominal prices)
40
Table 18: Hungary confectionery forecast expenditure per capita,
2008–13 (US$ nominal prices) 40
Table 19: Hungary confectionery
consumption per capita, 2003–08 (Kg) 41
Table 20: Hungary
confectionery forecast consumption per capita, 2008–13 (Kg) 41
Table
21: Kraft Foods Inc. Key Facts 42
Table 22: Mars, Inc. Key Facts 44
Table 23: Hungary cereal bars value, 2003–08 (HUF m, nominal prices)
46
Table 24: Hungary cereal bars value forecast, 2008–13 (HUF m,
nominal prices) 47
Table 25: Hungary cereal bars value, 2003–08 (US$
m nominal prices) 49
Table 26: Hungary cereal bars value forecast,
2008–13 (US$ m nominal prices) 49
Table 27: Hungary cereal bars
volume, 2003–08 (Kg m) 51
Table 28: Hungary cereal bars volume
forecast, 2008–13 (Kg m) 52
Table 29: Hungary cereal bars brand
share, by value, 2007–08 (%) 55
Table 30: Hungary cereal bars value,
by brand 2007–08 (HUF m nominal prices) 55
Table 31: Hungary cereal
bars company share by value, 2007–08 (%) 57
Table 32: Hungary cereal
bars value, by company, 2007–08 (HUF m nominal prices) 57
Table 33:
Hungary cereal bars distribution channels, by value, 2007–08 (%) 58
Table 34: Hungary cereal bars value, by distribution channel, 2007–08
(HUF m nominal prices) 58
Table 35: Hungary cereal bars expenditure per
capita, 2003–08 (HUF, nominal prices) 60
Table 36: Hungary cereal
bars forecast expenditure per capita, 2008–13 (HUF, nominal prices)
60
Table 37: Hungary cereal bars expenditure per capita, 2003–08
(US$ nominal prices) 61
Table 38: Hungary cereal bars forecast expenditure
per capita, 2008–13 (US$ nominal prices) 61
Table 39: Hungary cereal
bars consumption per capita, 2003–08 (Kg) 62
Table 40: Hungary
cereal bars forecast consumption per capita, 2008–13 (Kg) 62
Table
41: Hungary chocolate value, 2003–08 (HUF m, nominal prices) 63
Table 42: Hungary chocolate value forecast, 2008–13 (HUF m, nominal
prices) 64
Table 43: Hungary chocolate value, 2003–08 (US$ m nominal
prices) 66
Table 44: Hungary chocolate value forecast, 2008–13 (US$
m nominal prices) 67
Table 45: Hungary chocolate volume, 2003–08 (Kg
m) 69
Table 46: Hungary chocolate volume forecast, 2008–13 (Kg m)
70
Table 47: Hungary chocolate brand share, by value, 2007–08 (%)
73
Table 48: Hungary chocolate value, by brand 2007–08 (HUF m
nominal prices) 74
Table 49: Hungary chocolate company share by value,
2007–08 (%) 76
Table 50: Hungary chocolate value, by company,
2007–08 (HUF m nominal prices) 76
Table 51: Hungary chocolate
distribution channels, by value, 2007–08 (%) 77
Table 52: Hungary
chocolate value, by distribution channel, 2007–08 (HUF m nominal prices)
77
Table 53: Hungary chocolate expenditure per capita, 2003–08 (HUF,
nominal prices) 79
Table 54: Hungary chocolate forecast expenditure per
capita, 2008–13 (HUF, nominal prices) 80
Table 55: Hungary chocolate
expenditure per capita, 2003–08 (US$ nominal prices) 81
Table 56:
Hungary chocolate forecast expenditure per capita, 2008–13 (US$ nominal
prices) 82
Table 57: Hungary chocolate consumption per capita,
2003–08 (Kg) 83
Table 58: Hungary chocolate forecast consumption per
capita, 2008–13 (Kg) 84
Table 59: Hungary sugar confectionery value,
2003–08 (HUF m, nominal prices) 85
Table 60: Hungary sugar
confectionery value forecast, 2008–13 (HUF m, nominal prices) 86
Table 61: Hungary sugar confectionery value, 2003–08 (US$ m nominal
prices) 88
Table 62: Hungary sugar confectionery value forecast,
2008–13 (US$ m nominal prices) 89
Table 63: Hungary sugar
confectionery volume, 2003–08 (Kg m) 91
Table 64: Hungary sugar
confectionery volume forecast, 2008–13 (Kg m) 92
Table 65: Hungary
sugar confectionery brand share, by value, 2007–08 (%) 95
Table 66:
Hungary sugar confectionery value, by brand 2007–08 (HUF m nominal
prices) 96
Table 67: Hungary sugar confectionery company share by value,
2007–08 (%) 98
Table 68: Hungary sugar confectionery value, by
company, 2007–08 (HUF m nominal prices) 99
Table 69: Hungary sugar
confectionery distribution channels, by value, 2007–08 (%) 100
Table
70: Hungary sugar confectionery value, by distribution channel, 2007–08
(HUF m nominal prices) 100
Table 71: Hungary sugar confectionery
expenditure per capita, 2003–08 (HUF, nominal prices) 102
Table 72:
Hungary sugar confectionery forecast expenditure per capita, 2008–13
(HUF, nominal prices) 103
Table 73: Hungary sugar confectionery
expenditure per capita, 2003–08 (US$ nominal prices) 104
Table 74:
Hungary sugar confectionery forecast expenditure per capita, 2008–13
(US$ nominal prices) 105
Table 75: Hungary sugar confectionery
consumption per capita, 2003–08 (Kg) 106
Table 76: Hungary sugar
confectionery forecast consumption per capita, 2008–13 (Kg) 107
Table 77: Hungary gum value, 2003–08 (HUF m, nominal prices) 108
Table 78: Hungary gum value forecast, 2008–13 (HUF m, nominal prices)
109
Table 79: Hungary gum value, 2003–08 (US$ m nominal prices)
111
Table 80: Hungary gum value forecast, 2008–13 (US$ m nominal
prices) 112
Table 81: Hungary gum volume, 2003–08 (Kg m) 114
Table 82: Hungary gum volume forecast, 2008–13 (Kg m) 115
Table 83:
Hungary gum brand share, by value, 2007–08 (%) 118
Table 84: Hungary
gum value, by brand 2007–08 (HUF m nominal prices) 118
Table 85:
Hungary gum company share by value, 2007–08 (%) 119
Table 86:
Hungary gum value, by company, 2007–08 (HUF m nominal prices) 119
Table 87: Hungary gum distribution channels, by value, 2007–08 (%)
120
Table 88: Hungary gum value, by distribution channel, 2007–08
(HUF m nominal prices) 120
Table 89: Hungary gum expenditure per capita,
2003–08 (HUF, nominal prices) 122
Table 90: Hungary gum forecast
expenditure per capita, 2008–13 (HUF, nominal prices) 122
Table 91:
Hungary gum expenditure per capita, 2003–08 (US$ nominal prices) 123
Table 92: Hungary gum forecast expenditure per capita, 2008–13 (US$
nominal prices) 123
Table 93: Hungary gum consumption per capita,
2003–08 (Kg) 124
Table 94: Hungary gum forecast consumption per
capita, 2008–13 (Kg) 124
Table 95: Hungary confectionery new product
launches reports, by company (Top 5 companies), 2008 125
Table 96:
Hungary confectionery new product launches SKUs, by company (Top 5 companies),
2008 125
Table 97: Hungary confectionery new product launches (reports),
by flavor and fragrances (Top 10 flavors), 2008 126
Table 98: Hungary
confectionery new product launches (reports), by Ingredients (Top 10
Ingredients), 2008 126
Table 99: Hungary confectionery new product
launches (reports), by Package tags or Claims, 2008 127
Table 100:
Hungary confectionery new product launches (reports) - Recent 5 launches
(2008) 127
Table 101: Hungary Key Facts 129
Table 102: Hungary
population, by age group, 2003−08 (millions) 132
Table 103: Hungary
population forecast, by age group, 2008−13 (millions) 133
Table 104:
Hungary population, by gender, 2003−08 (millions) 133
Table 105:
Hungary population forecast, by gender, 2008−13 (millions) 134
Table
106: Hungary nominal GDP, 2003−08 (HUF bn, nominal prices) 134
Table
107: Hungary nominal GDP forecast, 2008−13 (HUF bn, nominal prices)
134
Table 108: Hungary real GDP, 2003−08 (HUF bn, 2000 prices)
135
Table 109: Hungary real GDP forecast, 2008−13 (HUF bn, 2000
prices) 135
Table 110: Hungary real GDP, 2003−08 (US$ bn, 2000
prices) 135
Table 111: Hungary real GDP forecast, 2008−13 (US$ bn,
2000 prices) 136
Table 112: Hungary consumer price index, 2003−08
(2000=100) 136
Table 113: Hungary consumer price index, 2008−13
(2000=100) 136
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