Abstract
Introduction
This databook provides key data and information on the confectionery market in
Nigeria. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on four categories: sugar confectionery, gum, chocolate
and cereal bars
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2002-2007) and forecast (2008-2012)
data
*Category level company and brand share as well as distribution share
information for 2006 and 2007
*Review of the top two companies within the confectionery market, including
company overview, key facts and business description
Highlights
The market for confectionery in Nigeria increased at a compound annual growth
rate of 5.9% between 2002 and 2007.
The sugar confectionery category led the confectionery market in Nigeria,
accounting for a share of 50.4%.
The leading players in Nigerian confectionery market include Cadbury Schweppes
plc, Wm. Wrigley Jr. Company and Nestle S.A.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the confectionery market in Nigeria
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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