Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Confectionery 2
Summary category level - Cereal bars 3
Summary
category level - Chocolate 4
Summary category level - Sugar confectionery
5
Summary category level - Gum 6
Chapter 2 INTRODUCTION 7
What is
this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002–07 21
Value
Analysis, 2007–12 22
Value Analysis, US$ 2002–07 24
Value
Analysis, US$ 2007–12 24
Volume Analysis, 2002–07 25
Volume Analysis, 2007–12 26
Company and Brand Share Analysis 28
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Cadbury Schweppes plc 39
Wm.
Wrigley Jr. Company 41
Chapter 5 CATEGORY ANALYSIS - CEREAL BARS 43
Value Analysis, 2002–07 43
Value Analysis, 2007–12 44
Value Analysis, US$ 2002–07 46
Value Analysis, US$ 2007–12
46
Volume Analysis, 2002–07 48
Volume Analysis, 2007–12
49
Company and Brand Share Analysis 51
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS -
CHOCOLATE 58
Value Analysis, 2002–07 58
Value Analysis,
2007–12 59
Value Analysis, US$ 2002–07 61
Value Analysis,
US$ 2007–12 62
Volume Analysis, 2002–07 64
Volume
Analysis, 2007–12 65
Company and Brand Share Analysis 68
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - SUGAR CONFECTIONERY 80
Value Analysis,
2002–07 80
Value Analysis, 2007–12 81
Value Analysis, US$
2002–07 83
Value Analysis, US$ 2007–12 84
Volume Analysis,
2002–07 86
Volume Analysis, 2007–12 87
Company and Brand
Share Analysis 89
Distribution Analysis 92
Expenditure & consumption
per capita 94
Chapter 8 CATEGORY ANALYSIS - GUM 100
Value Analysis,
2002–07 100
Value Analysis, 2007–12 101
Value Analysis,
US$ 2002–07 103
Value Analysis, US$ 2007–12 104
Volume
Analysis, 2002–07 105
Volume Analysis, 2007–12 106
Company
and Brand Share Analysis 109
Distribution Analysis 112
Expenditure &
consumption per capita 114
Chapter 9 COUNTRY COMPARISON 117
Value
117
Volume 122
Market Share 127
Chapter 10 NEW PRODUCT DEVELOPMENT
128
Product launches over time 128
Recent product launches 129
Chapter 11 NIGERIA SOCIOECONOMIC PROFILE 130
Country Overview 130
Key
Facts 131
Political Overview 132
Economic Overview 133
Chapter 12
NIGERIA MACROECONOMIC PROFILE 134
Macroeconomic Indicators 134
Chapter
13 RESEARCH METHODOLOGY 139
Methodology overview 139
Secondary
research 140
Market modeling 141
Primary research 142
Data
finalization 143
Ongoing research 143
Chapter 14 APPENDIX 144
Future readings 144
How to contact experts in your industry 144
Disclaimer 144
LIST OF FIGURES
Figure 1: Nigeria confectionery
value & value forecast, 2002−12 (NGN m, nominal prices) 23
Figure 2:
Nigeria confectionery volume & volume forecast, 2002−12 (Kg m) 27
Figure 3: Nigeria confectionery company share, by value, 2006−07 (%)
32
Figure 4: Nigeria confectionery distribution channels, by value,
2006−07 (%) 35
Figure 5: Nigeria cereal bars value & value forecast,
2002−12 (NGN m, nominal prices) 45
Figure 6: Nigeria cereal bars
category growth comparison, by value, 2002−12 47
Figure 7: Nigeria
cereal bars volume & volume forecast, 2002−12 (Kg m) 50
Figure 8:
Nigeria cereal bars category growth comparison, by volume, 2002−12
50
Figure 9: Nigeria cereal bars distribution channels, by value,
2006−07 (%) 54
Figure 10: Nigeria chocolate value & value forecast,
2002−12 (NGN m, nominal prices) 60
Figure 11: Nigeria chocolate
category growth comparison, by value, 2002−12 63
Figure 12: Nigeria
chocolate volume & volume forecast, 2002−12 (Kg m) 66
Figure 13:
Nigeria chocolate category growth comparison, by volume, 2002−12 67
Figure 14: Nigeria chocolate company share, by value, 2006−07 (%) 70
Figure 15: Nigeria chocolate distribution channels, by value, 2006−07
(%) 73
Figure 16: Nigeria sugar confectionery value & value forecast,
2002−12 (NGN m, nominal prices) 82
Figure 17: Nigeria sugar
confectionery category growth comparison, by value, 2002−12 85
Figure 18: Nigeria sugar confectionery volume & volume forecast, 2002−12
(Kg m) 88
Figure 19: Nigeria sugar confectionery category growth
comparison, by volume, 2002−12 88
Figure 20: Nigeria sugar
confectionery company share, by value, 2006−07 (%) 90
Figure 21:
Nigeria sugar confectionery distribution channels, by value, 2006−07 (%)
93
Figure 22: Nigeria gum value & value forecast, 2002−12 (NGN m,
nominal prices) 102
Figure 23: Nigeria gum category growth comparison, by
value, 2002−12 104
Figure 24: Nigeria gum volume & volume forecast,
2002−12 (Kg m) 107
Figure 25: Nigeria gum category growth
comparison, by volume, 2002−12 108
Figure 26: Nigeria gum company
share, by value, 2006−07 (%) 110
Figure 27: Nigeria gum distribution
channels, by value, 2006−07 (%) 113
Figure 28: Global Confectionery
market split (value terms, 2007) – Top 5 countries 118
Figure 29:
Global Confectionery market value, 2002 – 2007 (Top 5 countries) 121
Figure 30: Global Confectionery market split (volume terms, 2007) – Top
5 countries 123
Figure 31: Global Confectionery market volume, 2002
– 2007 (Top 5 countries) 126
Figure 32: Map of Nigeria 131
Figure 33: Annual data review process 140
LIST OF TABLES
Table 1:
Confectionery category definitions 9
Table 2: Confectionery distribution
channels 10
Table 3: Nigeria confectionery value, 2002–07 (NGN m,
nominal prices) 21
Table 4: Nigeria confectionery value forecast,
2007–12 (NGN m, nominal prices) 22
Table 5: Nigeria confectionery
value, 2002–07 (US$ m nominal prices) 24
Table 6: Nigeria
confectionery value forecast, 2007–12 (US$ m nominal prices) 24
Table 7: Nigeria confectionery volume, 2002–07 (Kg m) 25
Table 8:
Nigeria confectionery volume forecast, 2007–12 (Kg m) 26
Table 9:
Nigeria confectionery brand share, by value, 2006–07 (%) 28
Table
10: Nigeria confectionery value, by brand 2006–07 (NGN m nominal prices)
30
Table 11: Nigeria confectionery company share by value, 2006–07
(%) 33
Table 12: Nigeria confectionery value, by company, 2006–07
(NGN m nominal prices) 33
Table 13: Nigeria confectionery distribution
channels, by value, 2006–07 (%) 34
Table 14: Nigeria confectionery
value, by distribution channel, 2006–07 (NGN m nominal prices) 34
Table 15: Nigeria confectionery expenditure per capita, 2002–07 (NGN,
nominal prices) 36
Table 16: Nigeria confectionery forecast expenditure
per capita, 2007–12 (NGN, nominal prices) 36
Table 17: Nigeria
confectionery expenditure per capita, 2002–07 (US$ nominal prices)
37
Table 18: Nigeria confectionery forecast expenditure per capita,
2007–12 (US$ nominal prices) 37
Table 19: Nigeria confectionery
consumption per capita, 2002–07 (Kg) 38
Table 20: Nigeria
confectionery forecast consumption per capita, 2007–12 (Kg) 38
Table
21: Cadbury Schweppes plc Key Facts 39
Table 22: Wm. Wrigley Jr. Company
Key Facts 41
Table 23: Nigeria cereal bars value, 2002–07 (NGN m,
nominal prices) 43
Table 24: Nigeria cereal bars value forecast,
2007–12 (NGN m, nominal prices) 44
Table 25: Nigeria cereal bars
value, 2002–07 (US$ m nominal prices) 46
Table 26: Nigeria cereal
bars value forecast, 2007–12 (US$ m nominal prices) 46
Table 27:
Nigeria cereal bars volume, 2002–07 (Kg m) 48
Table 28: Nigeria
cereal bars volume forecast, 2007–12 (Kg m) 49
Table 29: Nigeria
cereal bars brand share, by value, 2006–07 (%) 51
Table 30: Nigeria
cereal bars value, by brand 2006–07 (NGN m nominal prices) 51
Table
31: Nigeria cereal bars company share by value, 2006–07 (%) 52
Table
32: Nigeria cereal bars value, by company, 2006–07 (NGN m nominal
prices) 52
Table 33: Nigeria cereal bars distribution channels, by value,
2006–07 (%) 53
Table 34: Nigeria cereal bars value, by distribution
channel, 2006–07 (NGN m nominal prices) 53
Table 35: Nigeria cereal
bars expenditure per capita, 2002–07 (NGN, nominal prices) 55
Table
36: Nigeria cereal bars forecast expenditure per capita, 2007–12 (NGN,
nominal prices) 55
Table 37: Nigeria cereal bars expenditure per capita,
2002–07 (US$ nominal prices) 56
Table 38: Nigeria cereal bars
forecast expenditure per capita, 2007–12 (US$ nominal prices) 56
Table 39: Nigeria cereal bars consumption per capita, 2002–07 (Kg)
57
Table 40: Nigeria cereal bars forecast consumption per capita,
2007–12 (Kg) 57
Table 41: Nigeria chocolate value, 2002–07
(NGN m, nominal prices) 58
Table 42: Nigeria chocolate value forecast,
2007–12 (NGN m, nominal prices) 59
Table 43: Nigeria chocolate
value, 2002–07 (US$ m nominal prices) 61
Table 44: Nigeria chocolate
value forecast, 2007–12 (US$ m nominal prices) 62
Table 45: Nigeria
chocolate volume, 2002–07 (Kg m) 64
Table 46: Nigeria chocolate
volume forecast, 2007–12 (Kg m) 65
Table 47: Nigeria chocolate brand
share, by value, 2006–07 (%) 68
Table 48: Nigeria chocolate value,
by brand 2006–07 (NGN m nominal prices) 69
Table 49: Nigeria
chocolate company share by value, 2006–07 (%) 71
Table 50: Nigeria
chocolate value, by company, 2006–07 (NGN m nominal prices) 71
Table
51: Nigeria chocolate distribution channels, by value, 2006–07 (%)
72
Table 52: Nigeria chocolate value, by distribution channel,
2006–07 (NGN m nominal prices) 72
Table 53: Nigeria chocolate
expenditure per capita, 2002–07 (NGN, nominal prices) 74
Table 54:
Nigeria chocolate forecast expenditure per capita, 2007–12 (NGN, nominal
prices) 75
Table 55: Nigeria chocolate expenditure per capita,
2002–07 (US$ nominal prices) 76
Table 56: Nigeria chocolate forecast
expenditure per capita, 2007–12 (US$ nominal prices) 77
Table 57:
Nigeria chocolate consumption per capita, 2002–07 (Kg) 78
Table 58:
Nigeria chocolate forecast consumption per capita, 2007–12 (Kg) 79
Table 59: Nigeria sugar confectionery value, 2002–07 (NGN m, nominal
prices) 80
Table 60: Nigeria sugar confectionery value forecast,
2007–12 (NGN m, nominal prices) 81
Table 61: Nigeria sugar
confectionery value, 2002–07 (US$ m nominal prices) 83
Table 62:
Nigeria sugar confectionery value forecast, 2007–12 (US$ m nominal
prices) 84
Table 63: Nigeria sugar confectionery volume, 2002–07 (Kg
m) 86
Table 64: Nigeria sugar confectionery volume forecast, 2007–12
(Kg m) 87
Table 65: Nigeria sugar confectionery brand share, by value,
2006–07 (%) 89
Table 66: Nigeria sugar confectionery value, by brand
2006–07 (NGN m nominal prices) 89
Table 67: Nigeria sugar
confectionery company share by value, 2006–07 (%) 91
Table 68:
Nigeria sugar confectionery value, by company, 2006–07 (NGN m nominal
prices) 91
Table 69: Nigeria sugar confectionery distribution channels, by
value, 2006–07 (%) 92
Table 70: Nigeria sugar confectionery value,
by distribution channel, 2006–07 (NGN m nominal prices) 92
Table
71: Nigeria sugar confectionery expenditure per capita, 2002–07 (NGN,
nominal prices) 94
Table 72: Nigeria sugar confectionery forecast
expenditure per capita, 2007–12 (NGN, nominal prices) 95
Table 73:
Nigeria sugar confectionery expenditure per capita, 2002–07 (US$ nominal
prices) 96
Table 74: Nigeria sugar confectionery forecast expenditure per
capita, 2007–12 (US$ nominal prices) 97
Table 75: Nigeria sugar
confectionery consumption per capita, 2002–07 (Kg) 98
Table 76:
Nigeria sugar confectionery forecast consumption per capita, 2007–12
(Kg) 99
Table 77: Nigeria gum value, 2002–07 (NGN m, nominal prices)
100
Table 78: Nigeria gum value forecast, 2007–12 (NGN m, nominal
prices) 101
Table 79: Nigeria gum value, 2002–07 (US$ m nominal
prices) 103
Table 80: Nigeria gum value forecast, 2007–12 (US$ m
nominal prices) 104
Table 81: Nigeria gum volume, 2002–07 (Kg m)
105
Table 82: Nigeria gum volume forecast, 2007–12 (Kg m) 106
Table 83: Nigeria gum brand share, by value, 2006–07 (%) 109
Table
84: Nigeria gum value, by brand 2006–07 (NGN m nominal prices) 109
Table 85: Nigeria gum company share by value, 2006–07 (%) 111
Table
86: Nigeria gum value, by company, 2006–07 (NGN m nominal prices)
111
Table 87: Nigeria gum distribution channels, by value, 2006–07
(%) 112
Table 88: Nigeria gum value, by distribution channel,
2006–07 (NGN m nominal prices) 112
Table 89: Nigeria gum expenditure
per capita, 2002–07 (NGN, nominal prices) 114
Table 90: Nigeria gum
forecast expenditure per capita, 2007–12 (NGN, nominal prices) 114
Table 91: Nigeria gum expenditure per capita, 2002–07 (US$ nominal
prices) 115
Table 92: Nigeria gum forecast expenditure per capita,
2007–12 (US$ nominal prices) 115
Table 93: Nigeria gum consumption
per capita, 2002–07 (Kg) 116
Table 94: Nigeria gum forecast
consumption per capita, 2007–12 (Kg) 116
Table 95: Global
Confectionery market value, 2007 117
Table 96: Global Confectionery market
split (value terms (US$ m), 2007) – Top 5 countries 120
Table 97:
Global Confectionery market volume, 2007 122
Table 98: Global
Confectionery market split (volume terms, 2007) – Top 5 countries
125
Table 99: Leading players - Top 5 countries 127
Table 100: Nigeria
confectionery new product launches reports, by company 2008 128
Table 101:
Nigeria confectionery new product launches SKUs, by company 2008 128
Table
102: Nigeria confectionery new product launches (reports), by Ingredients 2008
129
Table 103: Nigeria confectionery new product launches (reports)
129
Table 104: Nigeria Key Facts 131
Table 105: Nigeria population, by
age group, 2002–07 (millions) 134
Table 106: Nigeria population
forecast, by age group, 2007–12 (millions) 135
Table 107: Nigeria
population, by gender, 2002–07 (millions) 135
Table 108: Nigeria
population forecast, by gender, 2007–12 (millions) 136
Table 109:
Nigeria nominal GDP, 2002–07 (NGN bn, nominal prices) 136
Table 110:
Nigeria nominal GDP forecast, 2007–12 (NGN bn, nominal prices) 136
Table 111: Nigeria real GDP, 2002–07 (NGN bn, 2000 prices) 137
Table
112: Nigeria real GDP forecast, 2007–12 (NGN bn, 2000 prices) 137
Table 113: Nigeria real GDP, 2002–07 (US$ bn, 2000 prices) 137
Table
114: Nigeria real GDP forecast, 2007–12 (US$ bn, 2000 prices) 138
Table 115: Nigeria consumer price index, 2002–07 (2000=100) 138
Table 116: Nigeria consumer price index, 2007–12 (2000=100) 138
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