Abstract
Introduction
This databook provides key data and information on the hot drinks market in
Nigeria. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on three categories: coffee, tea and other hot drinks
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2002-2007) and forecast (2008-2012)
data
*Category level company and brand share as well as distribution share
information for 2006 and 2007
*Review of the top two companies within the hot drinks market, including
company overview, key facts and business description
Highlights
The market for hot drinks in Nigeria increased at a compound annual growth
rate of 3.1% between 2002 and 2007.
The coffee category led the hot drinks market in Nigeria, accounting for a
share of 67%.
The leading players in Nigerian hot drinks market include Nestle S.A., Cadbury
Schweppes plc and Unilever.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the hot drinks market in Nigeria
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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