Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Hot drinks 2
Summary category level - Coffee 3
Summary category level
- Tea 4
Summary category level - Other hot drinks 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2002–07 19
Value Analysis, 2007–12 20
Value Analysis, US$
2002–07 22
Value Analysis, US$ 2007–12 22
Volume Analysis,
2002–07 24
Volume Analysis, 2007–12 25
Company and Brand
Share Analysis 27
Distribution Analysis 32
Expenditure & consumption
per capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Nestlé SA
37
Cadbury Schweppes plc 40
Chapter 5 CATEGORY ANALYSIS - COFFEE
42
Value Analysis, 2002–07 42
Value Analysis, 2007–12
43
Value Analysis, US$ 2002–07 45
Value Analysis, US$
2007–12 45
Volume Analysis, 2002–07 47
Volume Analysis,
2007–12 48
Company and Brand Share Analysis 50
Distribution
Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY
ANALYSIS - TEA 58
Value Analysis, 2002–07 58
Value Analysis,
2007–12 59
Value Analysis, US$ 2002–07 61
Value Analysis,
US$ 2007–12 62
Volume Analysis, 2002–07 64
Volume
Analysis, 2007–12 65
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 7 CATEGORY ANALYSIS - OTHER HOT DRINKS 76
Value Analysis,
2002–07 76
Value Analysis, 2007–12 77
Value Analysis, US$
2002–07 79
Value Analysis, US$ 2007–12 79
Volume Analysis,
2002–07 81
Volume Analysis, 2007–12 82
Company and Brand
Share Analysis 84
Distribution Analysis 87
Expenditure & consumption
per capita 89
Chapter 8 NIGERIA SOCIOECONOMIC PROFILE 92
Country
Overview 92
Key Facts 93
Political Overview 94
Economic Overview
95
Chapter 9 NIGERIA MACROECONOMIC PROFILE 96
Macroeconomic Indicators
96
Chapter 10 RESEARCH METHODOLOGY 101
Methodology overview 101
Secondary research 102
Market modeling 103
Primary research 104
Data finalization 105
Ongoing research 105
Chapter 11 APPENDIX 106
Future readings 106
How to contact experts in your industry 106
Disclaimer 106
LIST OF FIGURES
Figure 1: Nigeria hot drinks value
& value forecast, 2002–12 (NGN m, nominal prices) 21
Figure 2:
Nigeria hot drinks category growth comparison, by value, 2002–12 23
Figure 3: Nigeria hot drinks volume & volume forecast, 2002–12 (Kg m)
26
Figure 4: Nigeria hot drinks category growth comparison, by volume,
2002–12 26
Figure 5: Nigeria hot drinks company share, by volume,
2006–07 (%) 29
Figure 6: Nigeria hot drinks distribution channels,
by volume, 2006–07 (%) 33
Figure 7: Nigeria coffee value & value
forecast, 2002–12 (NGN m, nominal prices) 44
Figure 8: Nigeria
coffee category growth comparison, by value, 2002–12 46
Figure 9:
Nigeria coffee volume & volume forecast, 2002–12 (Kg m) 49
Figure
10: Nigeria coffee category growth comparison, by volume, 2002–12 49
Figure 11: Nigeria coffee company share, by volume, 2006–07 (%) 51
Figure 12: Nigeria coffee distribution channels, by volume, 2006–07 (%)
54
Figure 13: Nigeria tea value & value forecast, 2002–12 (NGN m,
nominal prices) 60
Figure 14: Nigeria tea category growth comparison, by
value, 2002–12 63
Figure 15: Nigeria tea volume & volume forecast,
2002–12 (Kg m) 66
Figure 16: Nigeria tea category growth comparison,
by volume, 2002–12 66
Figure 17: Nigeria tea company share, by
volume, 2006–07 (%) 68
Figure 18: Nigeria tea distribution channels,
by volume, 2006–07 (%) 71
Figure 19: Nigeria other hot drinks value
& value forecast, 2002–12 (NGN m, nominal prices) 78
Figure 20:
Nigeria other hot drinks category growth comparison, by value, 2002–12
80
Figure 21: Nigeria other hot drinks volume & volume forecast,
2002–12 (Kg m) 83
Figure 22: Nigeria other hot drinks category
growth comparison, by volume, 2002–12 83
Figure 23: Nigeria other
hot drinks company share, by volume, 2006–07 (%) 85
Figure 24:
Nigeria other hot drinks distribution channels, by volume, 2006–07 (%)
88
Figure 25: Map of Nigeria 93
Figure 26: Annual data review process
102
LIST OF TABLES
Table 1: Hot drinks category definitions 8
Table 2: Hot drinks distribution channels 9
Table 3: Nigeria hot drinks
value, 2002–07 (NGN m, nominal prices) 19
Table 4: Nigeria hot
drinks value forecast, 2007–12 (NGN m, nominal prices) 20
Table 5:
Nigeria hot drinks value, 2002–07 (US$ m nominal prices) 22
Table 6:
Nigeria hot drinks value forecast, 2007–12 (US$ m nominal prices) 22
Table 7: Nigeria hot drinks volume, 2002–07 (Kg m) 24
Table 8:
Nigeria hot drinks volume forecast, 2007–12 (Kg m) 25
Table 9:
Nigeria hot drinks brand share, by volume, 2006–07 (%) 27
Table 10:
Nigeria hot drinks volume, by brand 2006–07 (Kg m) 28
Table 11:
Nigeria hot drinks company share by volume, 2006–07 (%) 30
Table 12:
Nigeria hot drinks volume, by company, 2006–07 (Kg m) 31
Table 13:
Nigeria hot drinks distribution channels, by volume, 2006–07 (%) 32
Table 14: Nigeria hot drinks volume, by distribution channel, 2006–07
(Kg m) 32
Table 15: Nigeria hot drinks expenditure per capita,
2002–07 (NGN, nominal prices) 34
Table 16: Nigeria hot drinks
forecast expenditure per capita, 2007–12 (NGN, nominal prices) 34
Table 17: Nigeria hot drinks expenditure per capita, 2002–07 (US$
nominal prices) 35
Table 18: Nigeria hot drinks forecast expenditure per
capita, 2007–12 (US$ nominal prices) 35
Table 19: Nigeria hot drinks
consumption per capita, 2002–07 (Kg) 36
Table 20: Nigeria hot drinks
forecast consumption per capita, 2007–12 (Kg) 36
Table 21:
Nestlé SA Key Facts 37
Table 22: Cadbury Schweppes plc Key Facts
40
Table 23: Nigeria coffee value, 2002–07 (NGN m, nominal prices)
42
Table 24: Nigeria coffee value forecast, 2007–12 (NGN m, nominal
prices) 43
Table 25: Nigeria coffee value, 2002–07 (US$ m nominal
prices) 45
Table 26: Nigeria coffee value forecast, 2007–12 (US$ m
nominal prices) 45
Table 27: Nigeria coffee volume, 2002–07 (Kg m)
47
Table 28: Nigeria coffee volume forecast, 2007–12 (Kg m) 48
Table 29: Nigeria coffee brand share, by volume, 2006–07 (%) 50
Table 30: Nigeria coffee volume, by brand 2006–07 (Kg m) 50
Table
31: Nigeria coffee company share by volume, 2006–07 (%) 52
Table 32:
Nigeria coffee volume, by company, 2006–07 (Kg m) 52
Table 33:
Nigeria coffee distribution channels, by volume, 2006–07 (%) 53
Table 34: Nigeria coffee volume, by distribution channel, 2006–07 (Kg m)
53
Table 35: Nigeria coffee expenditure per capita, 2002–07 (NGN,
nominal prices) 55
Table 36: Nigeria coffee forecast expenditure per
capita, 2007–12 (NGN, nominal prices) 55
Table 37: Nigeria coffee
expenditure per capita, 2002–07 (US$ nominal prices) 56
Table 38:
Nigeria coffee forecast expenditure per capita, 2007–12 (US$ nominal
prices) 56
Table 39: Nigeria coffee consumption per capita, 2002–07
(Kg) 57
Table 40: Nigeria coffee forecast consumption per capita,
2007–12 (Kg) 57
Table 41: Nigeria tea value, 2002–07 (NGN m,
nominal prices) 58
Table 42: Nigeria tea value forecast, 2007–12
(NGN m, nominal prices) 59
Table 43: Nigeria tea value, 2002–07 (US$
m nominal prices) 61
Table 44: Nigeria tea value forecast, 2007–12
(US$ m nominal prices) 62
Table 45: Nigeria tea volume, 2002–07 (Kg
m) 64
Table 46: Nigeria tea volume forecast, 2007–12 (Kg m) 65
Table 47: Nigeria tea brand share, by volume, 2006–07 (%) 67
Table
48: Nigeria tea volume, by brand 2006–07 (Kg m) 67
Table 49: Nigeria
tea company share by volume, 2006–07 (%) 69
Table 50: Nigeria tea
volume, by company, 2006–07 (Kg m) 69
Table 51: Nigeria tea
distribution channels, by volume, 2006–07 (%) 70
Table 52: Nigeria
tea volume, by distribution channel, 2006–07 (Kg m) 70
Table 53:
Nigeria tea expenditure per capita, 2002–07 (NGN, nominal prices) 72
Table 54: Nigeria tea forecast expenditure per capita, 2007–12 (NGN,
nominal prices) 73
Table 55: Nigeria tea expenditure per capita,
2002–07 (US$ nominal prices) 73
Table 56: Nigeria tea forecast
expenditure per capita, 2007–12 (US$ nominal prices) 74
Table 57:
Nigeria tea consumption per capita, 2002–07 (Kg) 74
Table 58:
Nigeria tea forecast consumption per capita, 2007–12 (Kg) 75
Table
59: Nigeria other hot drinks value, 2002–07 (NGN m, nominal prices)
76
Table 60: Nigeria other hot drinks value forecast, 2007–12 (NGN
m, nominal prices) 77
Table 61: Nigeria other hot drinks value,
2002–07 (US$ m nominal prices) 79
Table 62: Nigeria other hot drinks
value forecast, 2007–12 (US$ m nominal prices) 79
Table 63: Nigeria
other hot drinks volume, 2002–07 (Kg m) 81
Table 64: Nigeria other
hot drinks volume forecast, 2007–12 (Kg m) 82
Table 65: Nigeria
other hot drinks brand share, by volume, 2006–07 (%) 84
Table 66:
Nigeria other hot drinks volume, by brand 2006–07 (Kg m) 84
Table
67: Nigeria other hot drinks company share by volume, 2006–07 (%) 86
Table 68: Nigeria other hot drinks volume, by company, 2006–07 (Kg m)
86
Table 69: Nigeria other hot drinks distribution channels, by volume,
2006–07 (%) 87
Table 70: Nigeria other hot drinks volume, by
distribution channel, 2006–07 (Kg m) 87
Table 71: Nigeria other hot
drinks expenditure per capita, 2002–07 (NGN, nominal prices) 89
Table 72: Nigeria other hot drinks forecast expenditure per capita,
2007–12 (NGN, nominal prices) 89
Table 73: Nigeria other hot drinks
expenditure per capita, 2002–07 (US$ nominal prices) 90
Table 74:
Nigeria other hot drinks forecast expenditure per capita, 2007–12 (US$
nominal prices) 90
Table 75: Nigeria other hot drinks consumption per
capita, 2002–07 (Kg) 91
Table 76: Nigeria other hot drinks forecast
consumption per capita, 2007–12 (Kg) 91
Table 77: Nigeria Key Facts
93
Table 78: Nigeria population, by age group, 2002–07 (millions)
96
Table 79: Nigeria population forecast, by age group, 2007–12
(millions) 97
Table 80: Nigeria population, by gender, 2002–07
(millions) 97
Table 81: Nigeria population forecast, by gender,
2007–12 (millions) 98
Table 82: Nigeria nominal GDP, 2002–07
(NGN bn, nominal prices) 98
Table 83: Nigeria nominal GDP forecast,
2007–12 (NGN bn, nominal prices) 98
Table 84: Nigeria real GDP,
2002–07 (NGN bn, 2000 prices) 99
Table 85: Nigeria real GDP
forecast, 2007–12 (NGN bn, 2000 prices) 99
Table 86: Nigeria real
GDP, 2002–07 (US$ bn, 2000 prices) 99
Table 87: Nigeria real GDP
forecast, 2007–12 (US$ bn, 2000 prices) 100
Table 88: Nigeria
consumer price index, 2002–07 (2000=100) 100
Table 89: Nigeria
consumer price index, 2007–12 (2000=100) 100
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