Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 35
Expenditure & consumption per
capita 37
Chapter 4 LEADING COMPANY PROFILES 40
Mars, Inc. 40
Nestle S.A. 42
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 45
Value
Analysis, 2003−2008 45
Value Analysis, 2008−2013 46
Value
Analysis, US$ 2003−2008 48
Value Analysis, US$ 2008−2013
48
Volume Analysis, 2003−2008 49
Volume Analysis,
2008−2013 50
Company and Brand Share Analysis 52
Distribution
Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 61
Value Analysis, 2003−2008 61
Value
Analysis, 2008−2013 62
Value Analysis, US$ 2003−2008 64
Value Analysis, US$ 2008−2013 64
Volume Analysis, 2003−2008
65
Volume Analysis, 2008−2013 66
Company and Brand Share
Analysis 68
Distribution Analysis 71
Expenditure & consumption per
capita 73
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 76
Value Analysis,
2003−2008 76
Value Analysis, 2008−2013 77
Value Analysis,
US$ 2003−2008 79
Value Analysis, US$ 2008−2013 79
Volume
Analysis, 2003−2008 80
Volume Analysis, 2008−2013 81
Company and Brand Share Analysis 83
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 91
Value Analysis, 2003−2008 91
Value Analysis,
2008−2013 92
Value Analysis, US$ 2003−2008 94
Value
Analysis, US$ 2008−2013 94
Volume Analysis, 2003−2008 95
Volume Analysis, 2008−2013 96
Company and Brand Share Analysis
98
Distribution Analysis 101
Expenditure & consumption per capita
103
Chapter 9 COUNTRY COMPARISON 106
Value 106
Volume 111
Market Share 116
Chapter 10 NEW PRODUCT DEVELOPMENT 117
Product
launches over time 117
Recent product launches 119
Chapter 11
ARGENTINA SOCIOECONOMIC PROFILE 120
Country Overview 120
Key Facts
121
Political Overview 123
Argentina Economic Overview 124
Chapter
12 ARGENTINA MACROECONOMIC PROFILE 126
Macroeconomic Indicators 126
Chapter 13 RESEARCH METHODOLOGY 131
Methodology overview 131
Secondary
research 132
Market modeling 133
Primary research 134
Data
finalization 135
Ongoing research 135
Chapter 14 APPENDIX 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136
LIST OF FIGURES
Figure 1: Argentina cat care value
and value forecast, 2003−2013 (ARS m, nominal prices) 23
Figure 2:
Argentina cat care category growth comparison, by value, 2003−2013
25
Figure 3: Argentina cat care volume and volume forecast,
2003−2013 (Kg/Units m) 28
Figure 4: Argentina cat care category
growth comparison, by volume, 2003−2013 29
Figure 5: Argentina cat
care company share, by value, 2007−2008 (%) 32
Figure 6: Argentina
cat care distribution channels, by value, 2007−2008 (%) 36
Figure 7:
Argentina cat food value and value forecast, 2003−2013 (ARS m, nominal
prices) 47
Figure 8: Argentina cat food volume and volume forecast,
2003−2013 (Kg m) 51
Figure 9: Argentina cat food company share, by
value, 2007−2008 (%) 54
Figure 10: Argentina cat food distribution
channels, by value, 2007−2008 (%) 57
Figure 11: Argentina cat litter
value and value forecast, 2003−2013 (ARS m, nominal prices) 63
Figure 12: Argentina cat litter volume and volume forecast, 2003−2013
(Kg m) 67
Figure 13: Argentina cat litter company share, by value,
2007−2008 (%) 69
Figure 14: Argentina cat litter distribution
channels, by value, 2007−2008 (%) 72
Figure 15: Argentina cat toys
value and value forecast, 2003−2013 (ARS m, nominal prices) 78
Figure 16: Argentina cat toys volume and volume forecast, 2003−2013
(Units m) 82
Figure 17: Argentina cat toys company share, by value,
2007−2008 (%) 84
Figure 18: Argentina cat toys distribution
channels, by value, 2007−2008 (%) 87
Figure 19: Argentina cat treats
& milk value and value forecast, 2003−2013 (ARS m, nominal prices)
93
Figure 20: Argentina cat treats & milk volume and volume forecast,
2003−2013 (Kg m) 97
Figure 21: Argentina cat treats & milk company
share, by value, 2007−2008 (%) 99
Figure 22: Argentina cat treats &
milk distribution channels, by value, 2007−2008 (%) 102
Figure 23:
Global cat care market split (value terms, 2008) – Top 5 countries
107
Figure 24: Global cat care market value, 2003–2008 (Top 5
countries) 110
Figure 25: Global cat care market split (volume terms,
2008) – Top 5 countries 112
Figure 26: Global cat care market
volume, 2003–2008 (Top 5 countries) 115
Figure 27: Map of Argentina
122
Figure 28: Annual data review process 132
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution
channels 10
Table 3: Argentina cat care value, 2003−2008 (ARS m,
nominal prices) 21
Table 4: Argentina cat care value forecast,
2008−2013 (ARS m, nominal prices) 22
Table 5: Argentina cat care
value, 2003−2008 (US$ m nominal prices) 24
Table 6: Argentina cat
care value forecast, 2008−2013 (US$ m nominal prices) 24
Table 7:
Argentina cat care volume, 2003−2008 (Kg/Units m) 26
Table 8:
Argentina cat care volume forecast, 2008−2013 (Kg/Units m) 27
Table
9: Argentina cat care brand share, by value, 2007−2008 (%) 30
Table
10: Argentina cat care value, by brand 2007−2008 (ARS m nominal prices)
31
Table 11: Argentina cat care company share by value, 2007−2008
(%) 33
Table 12: Argentina cat care value, by company, 2007−2008
(ARS m nominal prices) 34
Table 13: Argentina cat care distribution
channels, by value, 2007−2008 (%) 35
Table 14: Argentina cat care
value, by distribution channel, 2007−2008 (ARS m nominal prices) 35
Table 15: Argentina cat care expenditure per capita, 2003−2008 (ARS,
nominal prices) 37
Table 16: Argentina cat care forecast expenditure per
capita, 2008−2013 (ARS, nominal prices) 37
Table 17: Argentina cat
care expenditure per capita, 2003−2008 (US$ nominal prices) 38
Table
18: Argentina cat care forecast expenditure per capita, 2008−2013 (US$
nominal prices) 38
Table 19: Argentina cat care consumption per capita,
2003−2008 (Kg/Units) 39
Table 20: Argentina cat care forecast
consumption per capita, 2008−2013 (Kg/Units) 39
Table 21: Mars, Inc.
Key Facts 40
Table 22: Nestle S.A. Key Facts 42
Table 23: Argentina
cat food value, 2003−2008 (ARS m, nominal prices) 45
Table 24:
Argentina cat food value forecast, 2008−2013 (ARS m, nominal prices)
46
Table 25: Argentina cat food value, 2003−2008 (US$ m nominal
prices) 48
Table 26: Argentina cat food value forecast, 2008−2013
(US$ m nominal prices) 48
Table 27: Argentina cat food volume,
2003−2008 (Kg m) 49
Table 28: Argentina cat food volume forecast,
2008−2013 (Kg m) 50
Table 29: Argentina cat food brand share, by
value, 2007−2008 (%) 52
Table 30: Argentina cat food value, by brand
2007−2008 (ARS m nominal prices) 53
Table 31: Argentina cat food
company share by value, 2007−2008 (%) 55
Table 32: Argentina cat
food value, by company, 2007−2008 (ARS m nominal prices) 55
Table
33: Argentina cat food distribution channels, by value, 2007−2008 (%)
56
Table 34: Argentina cat food value, by distribution channel,
2007−2008 (ARS m nominal prices) 56
Table 35: Argentina cat food
expenditure per capita, 2003−2008 (ARS, nominal prices) 58
Table 36:
Argentina cat food forecast expenditure per capita, 2008−2013 (ARS,
nominal prices) 58
Table 37: Argentina cat food expenditure per capita,
2003−2008 (US$ nominal prices) 59
Table 38: Argentina cat food
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 59
Table 39: Argentina cat food consumption per capita, 2003−2008 (Kg)
60
Table 40: Argentina cat food forecast consumption per capita,
2008−2013 (Kg) 60
Table 41: Argentina cat litter value,
2003−2008 (ARS m, nominal prices) 61
Table 42: Argentina cat litter
value forecast, 2008−2013 (ARS m, nominal prices) 62
Table 43:
Argentina cat litter value, 2003−2008 (US$ m nominal prices) 64
Table 44: Argentina cat litter value forecast, 2008−2013 (US$ m nominal
prices) 64
Table 45: Argentina cat litter volume, 2003−2008 (Kg m)
65
Table 46: Argentina cat litter volume forecast, 2008−2013 (Kg m)
66
Table 47: Argentina cat litter brand share, by value, 2007−2008
(%) 68
Table 48: Argentina cat litter value, by brand 2007−2008 (ARS
m nominal prices) 68
Table 49: Argentina cat litter company share by
value, 2007−2008 (%) 70
Table 50: Argentina cat litter value, by
company, 2007−2008 (ARS m nominal prices) 70
Table 51: Argentina cat
litter distribution channels, by value, 2007−2008 (%) 71
Table 52:
Argentina cat litter value, by distribution channel, 2007−2008 (ARS m
nominal prices) 71
Table 53: Argentina cat litter expenditure per capita,
2003−2008 (ARS, nominal prices) 73
Table 54: Argentina cat litter
forecast expenditure per capita, 2008−2013 (ARS, nominal prices) 73
Table 55: Argentina cat litter expenditure per capita, 2003−2008 (US$
nominal prices) 74
Table 56: Argentina cat litter forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 74
Table 57: Argentina cat
litter consumption per capita, 2003−2008 (Kg) 75
Table 58: Argentina
cat litter forecast consumption per capita, 2008−2013 (Kg) 75
Table
59: Argentina cat toys value, 2003−2008 (ARS m, nominal prices) 76
Table 60: Argentina cat toys value forecast, 2008−2013 (ARS m, nominal
prices) 77
Table 61: Argentina cat toys value, 2003−2008 (US$ m
nominal prices) 79
Table 62: Argentina cat toys value forecast,
2008−2013 (US$ m nominal prices) 79
Table 63: Argentina cat toys
volume, 2003−2008 (Units m) 80
Table 64: Argentina cat toys volume
forecast, 2008−2013 (Units m) 81
Table 65: Argentina cat toys brand
share, by value, 2007−2008 (%) 83
Table 66: Argentina cat toys
value, by brand 2007−2008 (ARS m nominal prices) 83
Table 67:
Argentina cat toys company share by value, 2007−2008 (%) 85
Table
68: Argentina cat toys value, by company, 2007−2008 (ARS m nominal
prices) 85
Table 69: Argentina cat toys distribution channels, by value,
2007−2008 (%) 86
Table 70: Argentina cat toys value, by distribution
channel, 2007−2008 (ARS m nominal prices) 86
Table 71: Argentina cat
toys expenditure per capita, 2003−2008 (ARS, nominal prices) 88
Table 72: Argentina cat toys forecast expenditure per capita, 2008−2013
(ARS, nominal prices) 88
Table 73: Argentina cat toys expenditure per
capita, 2003−2008 (US$ nominal prices) 89
Table 74: Argentina cat
toys forecast expenditure per capita, 2008−2013 (US$ nominal prices)
89
Table 75: Argentina cat toys consumption per capita, 2003−2008
(Units) 90
Table 76: Argentina cat toys forecast consumption per capita,
2008−2013 (Units) 90
Table 77: Argentina cat treats & milk value,
2003−2008 (ARS m, nominal prices) 91
Table 78: Argentina cat treats
& milk value forecast, 2008−2013 (ARS m, nominal prices) 92
Table
79: Argentina cat treats & milk value, 2003−2008 (US$ m nominal prices)
94
Table 80: Argentina cat treats & milk value forecast, 2008−2013
(US$ m nominal prices) 94
Table 81: Argentina cat treats & milk volume,
2003−2008 (Kg m) 95
Table 82: Argentina cat treats & milk volume
forecast, 2008−2013 (Kg m) 96
Table 83: Argentina cat treats & milk
brand share, by value, 2007−2008 (%) 98
Table 84: Argentina cat
treats & milk value, by brand 2007−2008 (ARS m nominal prices) 98
Table 85: Argentina cat treats & milk company share by value, 2007−2008
(%) 100
Table 86: Argentina cat treats & milk value, by company,
2007−2008 (ARS m nominal prices) 100
Table 87: Argentina cat treats
& milk distribution channels, by value, 2007−2008 (%) 101
Table 88:
Argentina cat treats & milk value, by distribution channel, 2007−2008
(ARS m nominal prices) 101
Table 89: Argentina cat treats & milk
expenditure per capita, 2003−2008 (ARS, nominal prices) 103
Table
90: Argentina cat treats & milk forecast expenditure per capita,
2008−2013 (ARS, nominal prices) 103
Table 91: Argentina cat treats
& milk expenditure per capita, 2003−2008 (US$ nominal prices) 104
Table 92: Argentina cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 104
Table 93: Argentina cat treats &
milk consumption per capita, 2003−2008 (Kg) 105
Table 94: Argentina
cat treats & milk forecast consumption per capita, 2008−2013 (Kg)
105
Table 95: Global cat care market value, 2008 106
Table 96: Global
cat care market split (value terms (US$ m), 2008) – Top 5 countries
109
Table 97: Global cat care market volume, 2008 111
Table 98: Global
cat care market split (volume terms, 2008) – Top 5 countries 114
Table 99: Leading players - Top 5 countries 116
Table 100: Argentina cat
care new product launches reports, by company (Top 5 companies), 2008 117
Table 101: Argentina cat care new product launches SKUs, by company (Top 5
companies), 2008 117
Table 102: Argentina cat care new product launches
(reports), by flavor and fragrances (Top 10 flavors), 2008 118
Table 103:
Argentina cat care new product launches (reports), by Ingredients (Top 10
Ingredients), 2008 118
Table 104: Argentina cat care new product launches
(reports), by Package tags or Claims 2008 119
Table 105: Argentina cat
care new product launches (reports) - Recent 5 launches (2008) 119
Table
106: Argentina Key Facts 121
Table 107: Argentina population, by age
group, 2003−08 (millions) 126
Table 108: Argentina population
forecast, by age group, 2008−13 (millions) 127
Table 109: Argentina
population, by gender, 2003−08 (millions) 127
Table 110: Argentina
population forecast, by gender, 2008−13 (millions) 128
Table 111:
Argentina nominal GDP, 2003−08 (ARS bn, nominal prices) 128
Table
112: Argentina nominal GDP forecast, 2008−13 (ARS bn, nominal prices)
128
Table 113: Argentina real GDP, 2003−08 (ARS bn, 2000 prices)
129
Table 114: Argentina real GDP forecast, 2008−13 (ARS bn, 2000
prices) 129
Table 115: Argentina real GDP, 2003−08 (US$ bn, 2000
prices) 129
Table 116: Argentina real GDP forecast, 2008−13 (US$ bn,
2000 prices) 130
Table 117: Argentina consumer price index, 2003−08
(2000=100) 130
Table 118: Argentina consumer price index, 2008−13
(2000=100) 130
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