Abstract
Introduction
This databook provides key data and information on the cat care market in
Australia. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on four categories: cat food, cat litter, cat treats &
milk and cat toys
*Market,category and segment level information on value, volume, and
expenditure & consumption, with historic (2003-2008) and forecast (2009-2013)
data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the cat care market, including company
overview, key facts and business description
Highlights
The market for cat care in Australia increased at a compound annual growth
rate of 2.9% between 2003 and 2008.
The cat food category led the cat care market in Australia, accounting for a
share of 67.9%.
The leading players in Australian cat care market include Mars, Inc., Nestle
S.A. and Masterpet.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the cat care market in Australia
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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