Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 35
Expenditure & consumption per
capita 37
Chapter 4 LEADING COMPANY PROFILES 40
Mars, Inc. 40
Nestle S.A. 42
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 45
Value
Analysis, 2003−2008 45
Value Analysis, 2008−2013 46
Value
Analysis, US$ 2003−2008 48
Value Analysis, US$ 2008−2013
48
Volume Analysis, 2003−2008 50
Volume Analysis,
2008−2013 51
Company and Brand Share Analysis 54
Distribution
Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 63
Value Analysis, 2003−2008 63
Value
Analysis, 2008−2013 64
Value Analysis, US$ 2003−2008 66
Value Analysis, US$ 2008−2013 66
Volume Analysis, 2003−2008
67
Volume Analysis, 2008−2013 68
Company and Brand Share
Analysis 70
Distribution Analysis 73
Expenditure & consumption per
capita 75
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 78
Value Analysis,
2003−2008 78
Value Analysis, 2008−2013 79
Value Analysis,
US$ 2003−2008 81
Value Analysis, US$ 2008−2013 81
Volume
Analysis, 2003−2008 82
Volume Analysis, 2008−2013 83
Company and Brand Share Analysis 85
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 93
Value Analysis, 2003−2008 93
Value Analysis,
2008−2013 94
Value Analysis, US$ 2003−2008 96
Value
Analysis, US$ 2008−2013 96
Volume Analysis, 2003−2008 98
Volume Analysis, 2008−2013 99
Company and Brand Share Analysis
102
Distribution Analysis 105
Expenditure & consumption per capita
107
Chapter 9 COUNTRY COMPARISON 110
Value 110
Volume 115
Market Share 120
Chapter 10 NEW PRODUCT DEVELOPMENT 121
Product
launches over time 121
Recent product launches 123
Chapter 11
AUSTRALIA SOCIOECONOMIC PROFILE 124
Country Overview 124
Key Facts
125
Political Overview 126
Australia Economic Overview 127
Chapter
12 AUSTRALIA MACROECONOMIC PROFILE 128
Macroeconomic Indicators 128
Chapter 13 RESEARCH METHODOLOGY 133
Methodology overview 133
Secondary
research 134
Market modeling 135
Primary research 136
Data
finalization 137
Ongoing research 137
Chapter 14 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138
LIST OF FIGURES
Figure 1: Australia cat care value
and value forecast, 2003−2013 (AUD m, nominal prices) 23
Figure 2:
Australia cat care category growth comparison, by value, 2003−2013
25
Figure 3: Australia cat care volume and volume forecast,
2003−2013 (Kg/Liters/Units m) 28
Figure 4: Australia cat care
category growth comparison, by volume, 2003−2013 29
Figure 5:
Australia cat care company share, by value, 2007−2008 (%) 32
Figure
6: Australia cat care distribution channels, by value, 2007−2008 (%)
36
Figure 7: Australia cat food value and value forecast, 2003−2013
(AUD m, nominal prices) 47
Figure 8: Australia cat food category growth
comparison, by value, 2003−2013 49
Figure 9: Australia cat food
volume and volume forecast, 2003−2013 (Kg m) 52
Figure 10: Australia
cat food category growth comparison, by volume, 2003−2013 53
Figure
11: Australia cat food company share, by value, 2007−2008 (%) 56
Figure 12: Australia cat food distribution channels, by value, 2007−2008
(%) 59
Figure 13: Australia cat litter value and value forecast,
2003−2013 (AUD m, nominal prices) 65
Figure 14: Australia cat litter
volume and volume forecast, 2003−2013 (Kg m) 69
Figure 15: Australia
cat litter company share, by value, 2007−2008 (%) 71
Figure 16:
Australia cat litter distribution channels, by value, 2007−2008 (%)
74
Figure 17: Australia cat toys value and value forecast, 2003−2013
(AUD m, nominal prices) 80
Figure 18: Australia cat toys volume and volume
forecast, 2003−2013 (Units m) 84
Figure 19: Australia cat toys
company share, by value, 2007−2008 (%) 86
Figure 20: Australia cat
toys distribution channels, by value, 2007−2008 (%) 89
Figure 21:
Australia cat treats & milk value and value forecast, 2003−2013 (AUD m,
nominal prices) 95
Figure 22: Australia cat treats & milk category growth
comparison, by value, 2003−2013 97
Figure 23: Australia cat treats &
milk volume and volume forecast, 2003−2013 (Kg/Liters m) 100
Figure
24: Australia cat treats & milk category growth comparison, by volume,
2003−2013 101
Figure 25: Australia cat treats & milk company share,
by value, 2007−2008 (%) 103
Figure 26: Australia cat treats & milk
distribution channels, by value, 2007−2008 (%) 106
Figure 27: Global
cat care market split (value terms, 2008) – Top 5 countries 111
Figure 28: Global cat care market value, 2003–2008 (Top 5 countries)
114
Figure 29: Global cat care market split (volume terms, 2008) –
Top 5 countries 116
Figure 30: Global cat care market volume,
2003–2008 (Top 5 countries) 119
Figure 31: Map of Australia 125
Figure 32: Annual data review process 134
LIST OF TABLES
Table 1:
Cat care category definitions 9
Table 2: Cat care distribution channels
10
Table 3: Australia cat care value, 2003−2008 (AUD m, nominal
prices) 21
Table 4: Australia cat care value forecast, 2008−2013
(AUD m, nominal prices) 22
Table 5: Australia cat care value,
2003−2008 (US$ m nominal prices) 24
Table 6: Australia cat care
value forecast, 2008−2013 (US$ m nominal prices) 24
Table 7:
Australia cat care volume, 2003−2008 (Kg/Liters/Units m) 26
Table 8:
Australia cat care volume forecast, 2008−2013 (Kg/Liters/Units m) 27
Table 9: Australia cat care brand share, by value, 2007−2008 (%) 30
Table 10: Australia cat care value, by brand 2007−2008 (AUD m nominal
prices) 31
Table 11: Australia cat care company share by value,
2007−2008 (%) 33
Table 12: Australia cat care value, by company,
2007−2008 (AUD m nominal prices) 34
Table 13: Australia cat care
distribution channels, by value, 2007−2008 (%) 35
Table 14:
Australia cat care value, by distribution channel, 2007−2008 (AUD m
nominal prices) 35
Table 15: Australia cat care expenditure per capita,
2003−2008 (AUD, nominal prices) 37
Table 16: Australia cat care
forecast expenditure per capita, 2008−2013 (AUD, nominal prices) 37
Table 17: Australia cat care expenditure per capita, 2003−2008 (US$
nominal prices) 38
Table 18: Australia cat care forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 38
Table 19: Australia cat
care consumption per capita, 2003−2008 (Kg/Liters/Units) 39
Table
20: Australia cat care forecast consumption per capita, 2008−2013
(Kg/Liters/Units) 39
Table 21: Mars, Inc. Key Facts 40
Table 22:
Nestle S.A Key Facts 42
Table 23: Australia cat food value,
2003−2008 (AUD m, nominal prices) 45
Table 24: Australia cat food
value forecast, 2008−2013 (AUD m, nominal prices) 46
Table 25:
Australia cat food value, 2003−2008 (US$ m nominal prices) 48
Table
26: Australia cat food value forecast, 2008−2013 (US$ m nominal prices)
48
Table 27: Australia cat food volume, 2003−2008 (Kg m) 50
Table 28: Australia cat food volume forecast, 2008−2013 (Kg m) 51
Table 29: Australia cat food brand share, by value, 2007−2008 (%) 54
Table 30: Australia cat food value, by brand 2007−2008 (AUD m nominal
prices) 55
Table 31: Australia cat food company share by value,
2007−2008 (%) 57
Table 32: Australia cat food value, by company,
2007−2008 (AUD m nominal prices) 57
Table 33: Australia cat food
distribution channels, by value, 2007−2008 (%) 58
Table 34:
Australia cat food value, by distribution channel, 2007−2008 (AUD m
nominal prices) 58
Table 35: Australia cat food expenditure per capita,
2003−2008 (AUD, nominal prices) 60
Table 36: Australia cat food
forecast expenditure per capita, 2008−2013 (AUD, nominal prices) 60
Table 37: Australia cat food expenditure per capita, 2003−2008 (US$
nominal prices) 61
Table 38: Australia cat food forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 61
Table 39: Australia cat
food consumption per capita, 2003−2008 (Kg) 62
Table 40: Australia
cat food forecast consumption per capita, 2008−2013 (Kg) 62
Table
41: Australia cat litter value, 2003−2008 (AUD m, nominal prices) 63
Table 42: Australia cat litter value forecast, 2008−2013 (AUD m, nominal
prices) 64
Table 43: Australia cat litter value, 2003−2008 (US$ m
nominal prices) 66
Table 44: Australia cat litter value forecast,
2008−2013 (US$ m nominal prices) 66
Table 45: Australia cat litter
volume, 2003−2008 (Kg m) 67
Table 46: Australia cat litter volume
forecast, 2008−2013 (Kg m) 68
Table 47: Australia cat litter brand
share, by value, 2007−2008 (%) 70
Table 48: Australia cat litter
value, by brand 2007−2008 (AUD m nominal prices) 70
Table 49:
Australia cat litter company share by value, 2007−2008 (%) 72
Table
50: Australia cat litter value, by company, 2007−2008 (AUD m nominal
prices) 72
Table 51: Australia cat litter distribution channels, by value,
2007−2008 (%) 73
Table 52: Australia cat litter value, by
distribution channel, 2007−2008 (AUD m nominal prices) 73
Table 53:
Australia cat litter expenditure per capita, 2003−2008 (AUD, nominal
prices) 75
Table 54: Australia cat litter forecast expenditure per capita,
2008−2013 (AUD, nominal prices) 75
Table 55: Australia cat litter
expenditure per capita, 2003−2008 (US$ nominal prices) 76
Table 56:
Australia cat litter forecast expenditure per capita, 2008−2013 (US$
nominal prices) 76
Table 57: Australia cat litter consumption per capita,
2003−2008 (Kg) 77
Table 58: Australia cat litter forecast
consumption per capita, 2008−2013 (Kg) 77
Table 59: Australia cat
toys value, 2003−2008 (AUD m, nominal prices) 78
Table 60: Australia
cat toys value forecast, 2008−2013 (AUD m, nominal prices) 79
Table
61: Australia cat toys value, 2003−2008 (US$ m nominal prices) 81
Table 62: Australia cat toys value forecast, 2008−2013 (US$ m nominal
prices) 81
Table 63: Australia cat toys volume, 2003−2008 (Units m)
82
Table 64: Australia cat toys volume forecast, 2008−2013 (Units m)
83
Table 65: Australia cat toys brand share, by value, 2007−2008 (%)
85
Table 66: Australia cat toys value, by brand 2007−2008 (AUD m
nominal prices) 85
Table 67: Australia cat toys company share by value,
2007−2008 (%) 87
Table 68: Australia cat toys value, by company,
2007−2008 (AUD m nominal prices) 87
Table 69: Australia cat toys
distribution channels, by value, 2007−2008 (%) 88
Table 70:
Australia cat toys value, by distribution channel, 2007−2008 (AUD m
nominal prices) 88
Table 71: Australia cat toys expenditure per capita,
2003−2008 (AUD, nominal prices) 90
Table 72: Australia cat toys
forecast expenditure per capita, 2008−2013 (AUD, nominal prices) 90
Table 73: Australia cat toys expenditure per capita, 2003−2008 (US$
nominal prices) 91
Table 74: Australia cat toys forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 91
Table 75: Australia cat
toys consumption per capita, 2003−2008 (Units) 92
Table 76:
Australia cat toys forecast consumption per capita, 2008−2013 (Units)
92
Table 77: Australia cat treats & milk value, 2003−2008 (AUD m,
nominal prices) 93
Table 78: Australia cat treats & milk value forecast,
2008−2013 (AUD m, nominal prices) 94
Table 79: Australia cat treats
& milk value, 2003−2008 (US$ m nominal prices) 96
Table 80:
Australia cat treats & milk value forecast, 2008−2013 (US$ m nominal
prices) 96
Table 81: Australia cat treats & milk volume, 2003−2008
(Kg/Liters m) 98
Table 82: Australia cat treats & milk volume forecast,
2008−2013 (Kg/Liters m) 99
Table 83: Australia cat treats & milk
brand share, by value, 2007−2008 (%) 102
Table 84: Australia cat
treats & milk value, by brand 2007−2008 (AUD m nominal prices) 102
Table 85: Australia cat treats & milk company share by value, 2007−2008
(%) 104
Table 86: Australia cat treats & milk value, by company,
2007−2008 (AUD m nominal prices) 104
Table 87: Australia cat treats
& milk distribution channels, by value, 2007−2008 (%) 105
Table 88:
Australia cat treats & milk value, by distribution channel, 2007−2008
(AUD m nominal prices) 105
Table 89: Australia cat treats & milk
expenditure per capita, 2003−2008 (AUD, nominal prices) 107
Table
90: Australia cat treats & milk forecast expenditure per capita,
2008−2013 (AUD, nominal prices) 107
Table 91: Australia cat treats
& milk expenditure per capita, 2003−2008 (US$ nominal prices) 108
Table 92: Australia cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 108
Table 93: Australia cat treats &
milk consumption per capita, 2003−2008 (Kg/Liters) 109
Table 94:
Australia cat treats & milk forecast consumption per capita, 2008−2013
(Kg/Liters) 109
Table 95: Global cat care market value, 2008 110
Table
96: Global cat care market split (value terms (US$ m), 2008) – Top 5
countries 113
Table 97: Global cat care market volume, 2008 115
Table
98: Global cat care market split (volume terms, 2008) – Top 5 countries
118
Table 99: Leading players - Top 5 countries 120
Table 100:
Australia cat care new product launches reports, by company (Top 5 companies),
2008 121
Table 101: Australia cat care new product launches SKUs, by
company (Top 5 companies), 2008 121
Table 102: Australia cat care new
product launches (reports), by flavor and fragrances (Top 10 flavors), 2008
122
Table 103: Australia cat care new product launches (reports), by
Ingredients (Top 10 Ingredients), 2008 122
Table 104: Australia cat care
new product launches (reports), by Package tags or Claims (Top 10 claims),
2008 123
Table 105: Australia cat care new product launches (reports) -
Recent 5 launches (2008) 123
Table 106: Australia Key Facts 125
Table
107: Australia population, by age group, 2003−08 (millions) 128
Table 108: Australia population forecast, by age group, 2008−13
(millions) 129
Table 109: Australia population, by gender, 2003−08
(millions) 129
Table 110: Australia population forecast, by gender,
2008−13 (millions) 130
Table 111: Australia nominal GDP,
2003−08 (AUD bn, nominal prices) 130
Table 112: Australia nominal
GDP forecast, 2008−13 (AUD bn, nominal prices) 130
Table 113:
Australia real GDP, 2003−08 (AUD bn, 2000 prices) 131
Table 114:
Australia real GDP forecast, 2008−13 (AUD bn, 2000 prices) 131
Table
115: Australia real GDP, 2003−08 (US$ bn, 2000 prices) 131
Table
116: Australia real GDP forecast, 2008−13 (US$ bn, 2000 prices) 132
Table 117: Australia consumer price index, 2003−08 (2000=100) 132
Table 118: Australia consumer price index, 2008−13 (2000=100) 132
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