Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 29
Distribution Analysis 32
Expenditure & consumption per
capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Nestle SA 37
Mars,
Inc. 40
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42
Value Analysis,
2003−2008 42
Value Analysis, 2008−2013 43
Value Analysis,
US$ 2003−2008 45
Value Analysis, US$ 2008−2013 45
Volume
Analysis, 2003−2008 47
Volume Analysis, 2008−2013 48
Company and Brand Share Analysis 51
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS - CAT
LITTER 59
Value Analysis, 2003−2008 59
Value Analysis,
2008−2013 60
Value Analysis, US$ 2003−2008 62
Value
Analysis, US$ 2008−2013 62
Volume Analysis, 2003−2008 63
Volume Analysis, 2008−2013 64
Company and Brand Share Analysis
65
Distribution Analysis 67
Expenditure & consumption per capita
69
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 72
Value Analysis,
2003−2008 72
Value Analysis, 2008−2013 73
Value Analysis,
US$ 2003−2008 75
Value Analysis, US$ 2008−2013 75
Volume
Analysis, 2003−2008 76
Volume Analysis, 2008−2013 77
Company and Brand Share Analysis 79
Distribution Analysis 81
Expenditure & consumption per capita 83
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 86
Value Analysis, 2003−2008 86
Value Analysis,
2008−2013 87
Value Analysis, US$ 2003−2008 89
Value
Analysis, US$ 2008−2013 89
Volume Analysis, 2003−2008 91
Volume Analysis, 2008−2013 92
Company and Brand Share Analysis
94
Distribution Analysis 97
Expenditure & consumption per capita
99
Chapter 9 COUNTRY COMPARISON 102
Value 102
Volume 107
Market Share 112
Chapter 10 BELGIUM SOCIOECONOMIC PROFILE 113
Country
Overview 113
Key Facts 114
Political Overview 115
Economic
Overview 116
Chapter 11 BELGIUM MACROECONOMIC PROFILE 117
Macroeconomic Indicators 117
Chapter 12 RESEARCH METHODOLOGY 122
Methodology overview 122
Secondary research 123
Market modeling
124
Primary research 125
Data finalization 126
Ongoing research
126
Chapter 13 APPENDIX 127
Future readings 127
How to contact
experts in your industry 127
Disclaimer 127
LIST OF FIGURES
Figure 1: Belgium cat care value and value forecast, 2003−2013 (€
m, nominal prices) 23
Figure 2: Belgium cat care category growth
comparison, by value, 2003−2013 25
Figure 3: Belgium cat care volume
and volume forecast, 2003−2013 (Kg/Liters/Units m) 28
Figure 4:
Belgium cat care category growth comparison, by volume, 2003−2013 28
Figure 5: Belgium cat care company share, by value, 2007−2008 (%) 30
Figure 6: Belgium cat care distribution channels, by value, 2007−2008
(%) 33
Figure 7: Belgium cat food value and value forecast,
2003−2013 (€ m, nominal prices) 44
Figure 8: Belgium cat food
category growth comparison, by value, 2003−2013 46
Figure 9: Belgium
cat food volume and volume forecast, 2003−2013 (Kg m) 49
Figure 10:
Belgium cat food category growth comparison, by volume, 2003−2013 50
Figure 11: Belgium cat food company share, by value, 2007−2008 (%)
52
Figure 12: Belgium cat food distribution channels, by value,
2007−2008 (%) 55
Figure 13: Belgium cat litter value and value
forecast, 2003−2013 (€ m, nominal prices) 61
Figure 14:
Belgium cat litter volume and volume forecast, 2003−2013 (Kg m) 64
Figure 15: Belgium cat litter distribution channels, by value, 2007−2008
(%) 68
Figure 16: Belgium cat toys value and value forecast,
2003−2013 (€ m, nominal prices) 74
Figure 17: Belgium cat toys
volume and volume forecast, 2003−2013 (Units m) 78
Figure 18:
Belgium cat toys distribution channels, by value, 2007−2008 (%) 82
Figure 19: Belgium cat treats & milk value and value forecast, 2003−2013
(€ m, nominal prices) 88
Figure 20: Belgium cat treats & milk
category growth comparison, by value, 2003−2013 90
Figure 21:
Belgium cat treats & milk volume and volume forecast, 2003−2013
(Kg/Liters m) 93
Figure 22: Belgium cat treats & milk category growth
comparison, by volume, 2003−2013 93
Figure 23: Belgium cat treats &
milk company share, by value, 2007−2008 (%) 95
Figure 24: Belgium
cat treats & milk distribution channels, by value, 2007−2008 (%) 98
Figure 25: Global cat care market split (value terms, 2008) – Top 5
countries 103
Figure 26: Global cat care market value, 2003–2008
(Top 5 countries) 106
Figure 27: Global cat care market split (volume
terms, 2008) – Top 5 countries 108
Figure 28: Global cat care market
volume, 2003–2008 (Top 5 countries) 111
Figure 29: Map of Belgium
114
Figure 30: Annual data review process 123
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution
channels 10
Table 3: Belgium cat care value, 2003−2008 (€ m,
nominal prices) 21
Table 4: Belgium cat care value forecast,
2008−2013 (€ m, nominal prices) 22
Table 5: Belgium cat care
value, 2003−2008 (US$ m nominal prices) 24
Table 6: Belgium cat care
value forecast, 2008−2013 (US$ m nominal prices) 24
Table 7: Belgium
cat care volume, 2003−2008 (Kg/Liters/Units m) 26
Table 8: Belgium
cat care volume forecast, 2008−2013 (Kg/Liters/Units m) 27
Table 9:
Belgium cat care brand share, by value, 2007−2008 (%) 29
Table 10:
Belgium cat care value, by brand 2007−2008 (€ m nominal prices)
29
Table 11: Belgium cat care company share by value, 2007−2008 (%)
31
Table 12: Belgium cat care value, by company, 2007−2008 (€
m nominal prices) 31
Table 13: Belgium cat care distribution channels, by
value, 2007−2008 (%) 32
Table 14: Belgium cat care value, by
distribution channel, 2007−2008 (€ m nominal prices) 32
Table
15: Belgium cat care expenditure per capita, 2003−2008 (€, nominal
prices) 34
Table 16: Belgium cat care forecast expenditure per capita,
2008−2013 (€, nominal prices) 34
Table 17: Belgium cat care
expenditure per capita, 2003−2008 (US$ nominal prices) 35
Table 18:
Belgium cat care forecast expenditure per capita, 2008−2013 (US$ nominal
prices) 35
Table 19: Belgium cat care consumption per capita,
2003−2008 (Kg/Liters/Units) 36
Table 20: Belgium cat care forecast
consumption per capita, 2008−2013 (Kg/Liters/Units) 36
Table 21:
Nestle SA Key Facts 37
Table 22: Mars, Inc. Key Facts 40
Table 23:
Belgium cat food value, 2003−2008 (€ m, nominal prices) 42
Table 24: Belgium cat food value forecast, 2008−2013 (€ m, nominal
prices) 43
Table 25: Belgium cat food value, 2003−2008 (US$ m
nominal prices) 45
Table 26: Belgium cat food value forecast,
2008−2013 (US$ m nominal prices) 45
Table 27: Belgium cat food
volume, 2003−2008 (Kg m) 47
Table 28: Belgium cat food volume
forecast, 2008−2013 (Kg m) 48
Table 29: Belgium cat food brand
share, by value, 2007−2008 (%) 51
Table 30: Belgium cat food value,
by brand 2007−2008 (€ m nominal prices) 51
Table 31: Belgium
cat food company share by value, 2007−2008 (%) 53
Table 32: Belgium
cat food value, by company, 2007−2008 (€ m nominal prices) 53
Table 33: Belgium cat food distribution channels, by value, 2007−2008
(%) 54
Table 34: Belgium cat food value, by distribution channel,
2007−2008 (€ m nominal prices) 54
Table 35: Belgium cat food
expenditure per capita, 2003−2008 (€, nominal prices) 56
Table
36: Belgium cat food forecast expenditure per capita, 2008−2013
(€, nominal prices) 56
Table 37: Belgium cat food expenditure per
capita, 2003−2008 (US$ nominal prices) 57
Table 38: Belgium cat food
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 57
Table 39: Belgium cat food consumption per capita, 2003−2008 (Kg) 58
Table 40: Belgium cat food forecast consumption per capita, 2008−2013
(Kg) 58
Table 41: Belgium cat litter value, 2003−2008 (€ m,
nominal prices) 59
Table 42: Belgium cat litter value forecast,
2008−2013 (€ m, nominal prices) 60
Table 43: Belgium cat
litter value, 2003−2008 (US$ m nominal prices) 62
Table 44: Belgium
cat litter value forecast, 2008−2013 (US$ m nominal prices) 62
Table
45: Belgium cat litter volume, 2003−2008 (Kg m) 63
Table 46: Belgium
cat litter volume forecast, 2008−2013 (Kg m) 64
Table 47: Belgium
cat litter brand share, by value, 2007−2008 (%) 65
Table 48: Belgium
cat litter value, by brand 2007−2008 (€ m nominal prices) 65
Table 49: Belgium cat litter company share by value, 2007−2008 (%)
66
Table 50: Belgium cat litter value, by company, 2007−2008
(€ m nominal prices) 66
Table 51: Belgium cat litter distribution
channels, by value, 2007−2008 (%) 67
Table 52: Belgium cat litter
value, by distribution channel, 2007−2008 (€ m nominal prices)
67
Table 53: Belgium cat litter expenditure per capita, 2003−2008
(€, nominal prices) 69
Table 54: Belgium cat litter forecast
expenditure per capita, 2008−2013 (€, nominal prices) 69
Table
55: Belgium cat litter expenditure per capita, 2003−2008 (US$ nominal
prices) 70
Table 56: Belgium cat litter forecast expenditure per capita,
2008−2013 (US$ nominal prices) 70
Table 57: Belgium cat litter
consumption per capita, 2003−2008 (Kg) 71
Table 58: Belgium cat
litter forecast consumption per capita, 2008−2013 (Kg) 71
Table 59:
Belgium cat toys value, 2003−2008 (€ m, nominal prices) 72
Table 60: Belgium cat toys value forecast, 2008−2013 (€ m, nominal
prices) 73
Table 61: Belgium cat toys value, 2003−2008 (US$ m
nominal prices) 75
Table 62: Belgium cat toys value forecast,
2008−2013 (US$ m nominal prices) 75
Table 63: Belgium cat toys
volume, 2003−2008 (Units m) 76
Table 64: Belgium cat toys volume
forecast, 2008−2013 (Units m) 77
Table 65: Belgium cat toys brand
share, by value, 2007−2008 (%) 79
Table 66: Belgium cat toys value,
by brand 2007−2008 (€ m nominal prices) 79
Table 67: Belgium
cat toys company share by value, 2007−2008 (%) 80
Table 68: Belgium
cat toys value, by company, 2007−2008 (€ m nominal prices) 80
Table 69: Belgium cat toys distribution channels, by value, 2007−2008
(%) 81
Table 70: Belgium cat toys value, by distribution channel,
2007−2008 (€ m nominal prices) 81
Table 71: Belgium cat toys
expenditure per capita, 2003−2008 (€, nominal prices) 83
Table
72: Belgium cat toys forecast expenditure per capita, 2008−2013
(€, nominal prices) 83
Table 73: Belgium cat toys expenditure per
capita, 2003−2008 (US$ nominal prices) 84
Table 74: Belgium cat toys
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 84
Table 75: Belgium cat toys consumption per capita, 2003−2008 (Units)
85
Table 76: Belgium cat toys forecast consumption per capita,
2008−2013 (Units) 85
Table 77: Belgium cat treats & milk value,
2003−2008 (€ m, nominal prices) 86
Table 78: Belgium cat
treats & milk value forecast, 2008−2013 (€ m, nominal prices)
87
Table 79: Belgium cat treats & milk value, 2003−2008 (US$ m
nominal prices) 89
Table 80: Belgium cat treats & milk value forecast,
2008−2013 (US$ m nominal prices) 89
Table 81: Belgium cat treats &
milk volume, 2003−2008 (Kg/Liters m) 91
Table 82: Belgium cat treats
& milk volume forecast, 2008−2013 (Kg/Liters m) 92
Table 83: Belgium
cat treats & milk brand share, by value, 2007−2008 (%) 94
Table 84:
Belgium cat treats & milk value, by brand 2007−2008 (€ m nominal
prices) 94
Table 85: Belgium cat treats & milk company share by value,
2007−2008 (%) 96
Table 86: Belgium cat treats & milk value, by
company, 2007−2008 (€ m nominal prices) 96
Table 87: Belgium
cat treats & milk distribution channels, by value, 2007−2008 (%) 97
Table 88: Belgium cat treats & milk value, by distribution channel,
2007−2008 (€ m nominal prices) 97
Table 89: Belgium cat
treats & milk expenditure per capita, 2003−2008 (€, nominal
prices) 99
Table 90: Belgium cat treats & milk forecast expenditure per
capita, 2008−2013 (€, nominal prices) 99
Table 91: Belgium
cat treats & milk expenditure per capita, 2003−2008 (US$ nominal prices)
100
Table 92: Belgium cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 100
Table 93: Belgium cat treats &
milk consumption per capita, 2003−2008 (Kg/Liters) 101
Table 94:
Belgium cat treats & milk forecast consumption per capita, 2008−2013
(Kg/Liters) 101
Table 95: Global cat care market value, 2008 102
Table
96: Global cat care market split (value terms (US$ m), 2008) – Top 5
countries 105
Table 97: Global cat care market volume, 2008 107
Table
98: Global cat care market split (volume terms, 2008) – Top 5 countries
110
Table 99: Leading players - Top 5 countries 112
Table 100: Belgium
Key Facts 114
Table 101: Belgium population, by age group, 2003−08
(millions) 117
Table 102: Belgium population forecast, by age group,
2008−13 (millions) 118
Table 103: Belgium population, by gender,
2003−08 (millions) 118
Table 104: Belgium population forecast, by
gender, 2008−13 (millions) 119
Table 105: Belgium nominal GDP,
2003−08 (€ bn, nominal prices) 119
Table 106: Belgium nominal
GDP forecast, 2008−13 (€ bn, nominal prices) 119
Table 107:
Belgium real GDP, 2003−08 (€ bn, 2000 prices) 120
Table 108:
Belgium real GDP forecast, 2008−13 (€ bn, 2000 prices) 120
Table 109: Belgium real GDP, 2003−08 (US$ bn, 2000 prices) 120
Table
110: Belgium real GDP forecast, 2008−13 (US$ bn, 2000 prices) 121
Table 111: Belgium consumer price index, 2003−08 (2000=100) 121
Table 112: Belgium consumer price index, 2008−13 (2000=100) 121
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