Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Nestle S.A. 39
Mars, Inc. 42
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 44
Value
Analysis, 2003−2008 44
Value Analysis, 2008−2013 45
Value
Analysis, US$ 2003−2008 47
Value Analysis, US$ 2008−2013
47
Volume Analysis, 2003−2008 48
Volume Analysis,
2008−2013 49
Company and Brand Share Analysis 51
Distribution
Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 59
Value Analysis, 2003−2008 59
Value
Analysis, 2008−2013 60
Value Analysis, US$ 2003−2008 62
Value Analysis, US$ 2008−2013 62
Volume Analysis, 2003−2008
63
Volume Analysis, 2008−2013 64
Company and Brand Share
Analysis 66
Distribution Analysis 68
Expenditure & consumption per
capita 70
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 73
Value Analysis,
2003−2008 73
Value Analysis, 2008−2013 74
Value Analysis,
US$ 2003−2008 76
Value Analysis, US$ 2008−2013 76
Volume
Analysis, 2003−2008 77
Volume Analysis, 2008−2013 78
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 87
Value Analysis, 2003−2008 87
Value Analysis,
2008−2013 88
Value Analysis, US$ 2003−2008 90
Value
Analysis, US$ 2008−2013 90
Volume Analysis, 2003−2008 91
Volume Analysis, 2008−2013 92
Company and Brand Share Analysis
94
Distribution Analysis 96
Expenditure & consumption per capita
98
Chapter 9 COUNTRY COMPARISON 101
Value 101
Volume 106
Market Share 111
Chapter 10 NEW PRODUCT DEVELOPMENT 112
Product
launches over time 112
Recent product launches 114
Chapter 11 BRAZIL
SOCIOECONOMIC PROFILE 115
Country Overview 115
Key Facts 117
Political Overview 118
Brazil Economic Overview 119
Chapter 12 BRAZIL
MACROECONOMIC PROFILE 120
Macroeconomic Indicators 120
Chapter 13
RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research
126
Market modeling 127
Primary research 128
Data finalization
129
Ongoing research 129
Chapter 14 APPENDIX 130
Future readings
130
How to contact experts in your industry 130
Disclaimer 130
LIST OF FIGURES
Figure 1: Brazil cat care value and value forecast,
2003−2013 (BRL m, nominal prices) 23
Figure 2: Brazil cat care
category growth comparison, by value, 2003−2013 25
Figure 3: Brazil
cat care volume and volume forecast, 2003−2013 (Kg/Units m) 28
Figure 4: Brazil cat care category growth comparison, by volume,
2003−2013 29
Figure 5: Brazil cat care company share, by value,
2007−2008 (%) 32
Figure 6: Brazil cat care distribution channels, by
value, 2007−2008 (%) 35
Figure 7: Brazil cat food value and value
forecast, 2003−2013 (BRL m, nominal prices) 46
Figure 8: Brazil cat
food volume and volume forecast, 2003−2013 (Kg m) 50
Figure 9:
Brazil cat food company share, by value, 2007−2008 (%) 52
Figure 10:
Brazil cat food distribution channels, by value, 2007−2008 (%) 55
Figure 11: Brazil cat litter value and value forecast, 2003−2013 (BRL m,
nominal prices) 61
Figure 12: Brazil cat litter volume and volume
forecast, 2003−2013 (Kg m) 65
Figure 13: Brazil cat litter
distribution channels, by value, 2007−2008 (%) 69
Figure 14: Brazil
cat toys value and value forecast, 2003−2013 (BRL m, nominal prices)
75
Figure 15: Brazil cat toys volume and volume forecast, 2003−2013
(Units m) 78
Figure 16: Brazil cat toys company share, by value,
2007−2008 (%) 80
Figure 17: Brazil cat toys distribution channels,
by value, 2007−2008 (%) 83
Figure 18: Brazil cat treats & milk value
and value forecast, 2003−2013 (BRL m, nominal prices) 89
Figure 19:
Brazil cat treats & milk volume and volume forecast, 2003−2013 (Kg m)
93
Figure 20: Brazil cat treats & milk distribution channels, by value,
2007−2008 (%) 97
Figure 21: Global cat care market split (value
terms, 2008) – Top 5 countries 102
Figure 22: Global cat care market
value, 2003–2008 (Top 5 countries) 105
Figure 23: Global cat care
market split (volume terms, 2008) – Top 5 countries 107
Figure 24:
Global cat care market volume, 2003–2008 (Top 5 countries) 110
Figure 25: Map of Brazil 117
Figure 26: Annual data review process 126
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2:
Cat care distribution channels 10
Table 3: Brazil cat care value,
2003−2008 (BRL m, nominal prices) 21
Table 4: Brazil cat care value
forecast, 2008−2013 (BRL m, nominal prices) 22
Table 5: Brazil cat
care value, 2003−2008 (US$ m nominal prices) 24
Table 6: Brazil cat
care value forecast, 2008−2013 (US$ m nominal prices) 24
Table 7:
Brazil cat care volume, 2003−2008 (Kg/Units m) 26
Table 8: Brazil
cat care volume forecast, 2008−2013 (Kg/Units m) 27
Table 9: Brazil
cat care brand share, by value, 2007−2008 (%) 30
Table 10: Brazil
cat care value, by brand 2007−2008 (BRL m nominal prices) 31
Table
11: Brazil cat care company share by value, 2007−2008 (%) 33
Table
12: Brazil cat care value, by company, 2007−2008 (BRL m nominal prices)
33
Table 13: Brazil cat care distribution channels, by value,
2007−2008 (%) 34
Table 14: Brazil cat care value, by distribution
channel, 2007−2008 (BRL m nominal prices) 34
Table 15: Brazil cat
care expenditure per capita, 2003−2008 (BRL, nominal prices) 36
Table 16: Brazil cat care forecast expenditure per capita, 2008−2013
(BRL, nominal prices) 36
Table 17: Brazil cat care expenditure per capita,
2003−2008 (US$ nominal prices) 37
Table 18: Brazil cat care forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 37
Table 19:
Brazil cat care consumption per capita, 2003−2008 (Kg/Units) 38
Table 20: Brazil cat care forecast consumption per capita, 2008−2013
(Kg/Units) 38
Table 21: Nestle S.A Key Facts 39
Table 22: Mars, Inc.
Key Facts 42
Table 23: Brazil cat food value, 2003−2008 (BRL m,
nominal prices) 44
Table 24: Brazil cat food value forecast,
2008−2013 (BRL m, nominal prices) 45
Table 25: Brazil cat food
value, 2003−2008 (US$ m nominal prices) 47
Table 26: Brazil cat food
value forecast, 2008−2013 (US$ m nominal prices) 47
Table 27: Brazil
cat food volume, 2003−2008 (Kg m) 48
Table 28: Brazil cat food
volume forecast, 2008−2013 (Kg m) 49
Table 29: Brazil cat food brand
share, by value, 2007−2008 (%) 51
Table 30: Brazil cat food value,
by brand 2007−2008 (BRL m nominal prices) 51
Table 31: Brazil cat
food company share by value, 2007−2008 (%) 53
Table 32: Brazil cat
food value, by company, 2007−2008 (BRL m nominal prices) 53
Table
33: Brazil cat food distribution channels, by value, 2007−2008 (%)
54
Table 34: Brazil cat food value, by distribution channel,
2007−2008 (BRL m nominal prices) 54
Table 35: Brazil cat food
expenditure per capita, 2003−2008 (BRL, nominal prices) 56
Table 36:
Brazil cat food forecast expenditure per capita, 2008−2013 (BRL, nominal
prices) 56
Table 37: Brazil cat food expenditure per capita,
2003−2008 (US$ nominal prices) 57
Table 38: Brazil cat food forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 57
Table 39:
Brazil cat food consumption per capita, 2003−2008 (Kg) 58
Table 40:
Brazil cat food forecast consumption per capita, 2008−2013 (Kg) 58
Table 41: Brazil cat litter value, 2003−2008 (BRL m, nominal prices)
59
Table 42: Brazil cat litter value forecast, 2008−2013 (BRL m,
nominal prices) 60
Table 43: Brazil cat litter value, 2003−2008 (US$
m nominal prices) 62
Table 44: Brazil cat litter value forecast,
2008−2013 (US$ m nominal prices) 62
Table 45: Brazil cat litter
volume, 2003−2008 (Kg m) 63
Table 46: Brazil cat litter volume
forecast, 2008−2013 (Kg m) 64
Table 47: Brazil cat litter brand
share, by value, 2007−2008 (%) 66
Table 48: Brazil cat litter value,
by brand 2007−2008 (BRL m nominal prices) 66
Table 49: Brazil cat
litter company share by value, 2007−2008 (%) 67
Table 50: Brazil cat
litter value, by company, 2007−2008 (BRL m nominal prices) 67
Table
51: Brazil cat litter distribution channels, by value, 2007−2008 (%)
68
Table 52: Brazil cat litter value, by distribution channel,
2007−2008 (BRL m nominal prices) 68
Table 53: Brazil cat litter
expenditure per capita, 2003−2008 (BRL, nominal prices) 70
Table 54:
Brazil cat litter forecast expenditure per capita, 2008−2013 (BRL,
nominal prices) 70
Table 55: Brazil cat litter expenditure per capita,
2003−2008 (US$ nominal prices) 71
Table 56: Brazil cat litter
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 71
Table 57: Brazil cat litter consumption per capita, 2003−2008 (Kg)
72
Table 58: Brazil cat litter forecast consumption per capita,
2008−2013 (Kg) 72
Table 59: Brazil cat toys value, 2003−2008
(BRL m, nominal prices) 73
Table 60: Brazil cat toys value forecast,
2008−2013 (BRL m, nominal prices) 74
Table 61: Brazil cat toys
value, 2003−2008 (US$ m nominal prices) 76
Table 62: Brazil cat toys
value forecast, 2008−2013 (US$ m nominal prices) 76
Table 63: Brazil
cat toys volume, 2003−2008 (Units m) 77
Table 64: Brazil cat toys
volume forecast, 2008−2013 (Units m) 78
Table 65: Brazil cat toys
brand share, by value, 2007−2008 (%) 79
Table 66: Brazil cat toys
value, by brand 2007−2008 (BRL m nominal prices) 79
Table 67: Brazil
cat toys company share by value, 2007−2008 (%) 81
Table 68: Brazil
cat toys value, by company, 2007−2008 (BRL m nominal prices) 81
Table 69: Brazil cat toys distribution channels, by value, 2007−2008 (%)
82
Table 70: Brazil cat toys value, by distribution channel,
2007−2008 (BRL m nominal prices) 82
Table 71: Brazil cat toys
expenditure per capita, 2003−2008 (BRL, nominal prices) 84
Table 72:
Brazil cat toys forecast expenditure per capita, 2008−2013 (BRL, nominal
prices) 84
Table 73: Brazil cat toys expenditure per capita,
2003−2008 (US$ nominal prices) 85
Table 74: Brazil cat toys forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 85
Table 75:
Brazil cat toys consumption per capita, 2003−2008 (Units) 86
Table
76: Brazil cat toys forecast consumption per capita, 2008−2013 (Units)
86
Table 77: Brazil cat treats & milk value, 2003−2008 (BRL m,
nominal prices) 87
Table 78: Brazil cat treats & milk value forecast,
2008−2013 (BRL m, nominal prices) 88
Table 79: Brazil cat treats &
milk value, 2003−2008 (US$ m nominal prices) 90
Table 80: Brazil cat
treats & milk value forecast, 2008−2013 (US$ m nominal prices) 90
Table 81: Brazil cat treats & milk volume, 2003−2008 (Kg m) 91
Table
82: Brazil cat treats & milk volume forecast, 2008−2013 (Kg m) 92
Table 83: Brazil cat treats & milk brand share, by value, 2007−2008 (%)
94
Table 84: Brazil cat treats & milk value, by brand 2007−2008 (BRL
m nominal prices) 94
Table 85: Brazil cat treats & milk company share by
value, 2007−2008 (%) 95
Table 86: Brazil cat treats & milk value, by
company, 2007−2008 (BRL m nominal prices) 95
Table 87: Brazil cat
treats & milk distribution channels, by value, 2007−2008 (%) 96
Table 88: Brazil cat treats & milk value, by distribution channel,
2007−2008 (BRL m nominal prices) 96
Table 89: Brazil cat treats &
milk expenditure per capita, 2003−2008 (BRL, nominal prices) 98
Table 90: Brazil cat treats & milk forecast expenditure per capita,
2008−2013 (BRL, nominal prices) 98
Table 91: Brazil cat treats &
milk expenditure per capita, 2003−2008 (US$ nominal prices) 99
Table
92: Brazil cat treats & milk forecast expenditure per capita, 2008−2013
(US$ nominal prices) 99
Table 93: Brazil cat treats & milk consumption per
capita, 2003−2008 (Kg) 100
Table 94: Brazil cat treats & milk
forecast consumption per capita, 2008−2013 (Kg) 100
Table 95: Global
cat care market value, 2008 101
Table 96: Global cat care market split
(value terms (US$ m), 2008) – Top 5 countries 104
Table 97: Global
cat care market volume, 2008 106
Table 98: Global cat care market split
(volume terms, 2008) – Top 5 countries 109
Table 99: Leading players
- Top 5 countries 111
Table 100: Brazil cat care new product launches
reports, by company 2008 112
Table 101: Brazil cat care new product
launches SKUs, by company 2008 112
Table 102: Brazil cat care new product
launches (reports), by flavor and fragrances (Top 10 flavors), 2008 113
Table 103: Brazil cat care new product launches (reports), by Ingredients (Top
10 Ingredients), 2008 113
Table 104: Brazil cat care new product launches
(reports), by Package tags or Claims 2008 114
Table 105: Brazil cat care
new product launches (reports) - Recent 5 launches (2008) 114
Table 106:
Brazil Key Facts 117
Table 107: Brazil population, by age group,
2003−08 (millions) 120
Table 108: Brazil population forecast, by age
group, 2008−13 (millions) 121
Table 109: Brazil population, by
gender, 2003−08 (millions) 121
Table 110: Brazil population
forecast, by gender, 2008−13 (millions) 122
Table 111: Brazil
nominal GDP, 2003−08 (BRL bn, nominal prices) 122
Table 112: Brazil
nominal GDP forecast, 2008−13 (BRL bn, nominal prices) 122
Table
113: Brazil real GDP, 2003−08 (BRL bn, 2000 prices) 123
Table 114:
Brazil real GDP forecast, 2008−13 (BRL bn, 2000 prices) 123
Table
115: Brazil real GDP, 2003−08 (US$ bn, 2000 prices) 123
Table 116:
Brazil real GDP forecast, 2008−13 (US$ bn, 2000 prices) 124
Table
117: Brazil consumer price index, 2003−08 (2000=100) 124
Table 118:
Brazil consumer price index, 2008−13 (2000=100) 124
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