Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 29
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Nestle SA 39
Procter & Gamble Company, The 42
Chapter 5 CATEGORY ANALYSIS - CAT FOOD
44
Value Analysis, 2003−2008 44
Value Analysis, 2008−2013
45
Value Analysis, US$ 2003−2008 47
Value Analysis, US$
2008−2013 47
Volume Analysis, 2003−2008 49
Volume
Analysis, 2008−2013 50
Company and Brand Share Analysis 53
Distribution Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 63
Value Analysis,
2003−2008 63
Value Analysis, 2008−2013 64
Value Analysis,
US$ 2003−2008 65
Value Analysis, US$ 2008−2013 65
Volume
Analysis, 2003−2008 66
Volume Analysis, 2008−2013 67
Company and Brand Share Analysis 68
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 7 CATEGORY ANALYSIS - CAT
TOYS 77
Value Analysis, 2003−2008 77
Value Analysis,
2008−2013 78
Value Analysis, US$ 2003−2008 79
Value
Analysis, US$ 2008−2013 79
Volume Analysis, 2003−2008 80
Volume Analysis, 2008−2013 81
Company and Brand Share Analysis
82
Distribution Analysis 85
Expenditure & consumption per capita
87
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 90
Value Analysis,
2003−2008 90
Value Analysis, 2008−2013 91
Value Analysis,
US$ 2003−2008 93
Value Analysis, US$ 2008−2013 93
Volume
Analysis, 2003−2008 95
Volume Analysis, 2008−2013 96
Company and Brand Share Analysis 98
Distribution Analysis 101
Expenditure & consumption per capita 103
Chapter 9 COUNTRY COMPARISON
106
Value 106
Volume 111
Market Share 116
Chapter 10 NEW
PRODUCT DEVELOPMENT 117
Product launches over time 117
Recent product
launches 119
Chapter 11 CANADA SOCIOECONOMIC PROFILE 120
Country
Overview 120
Key Facts 121
Political Overview 122
Economic
Overview 123
Chapter 12 CANADA MACROECONOMIC PROFILE 124
Macroeconomic
Indicators 124
Chapter 13 RESEARCH METHODOLOGY 129
Methodology
overview 129
Secondary research 130
Market modeling 131
Primary
research 132
Data finalization 133
Ongoing research 133
Chapter 14
APPENDIX 134
Future readings 134
How to contact experts in your
industry 134
Disclaimer 134
LIST OF FIGURES
Figure 1: Canada
cat care value and value forecast, 2003−2013 (CAD m, nominal prices)
23
Figure 2: Canada cat care category growth comparison, by value,
2003−2013 25
Figure 3: Canada cat care volume and volume forecast,
2003−2013 (Kg/Liters/Units m) 28
Figure 4: Canada cat care category
growth comparison, by volume, 2003−2013 28
Figure 5: Canada cat care
company share, by value, 2007−2008 (%) 31
Figure 6: Canada cat care
distribution channels, by value, 2007−2008 (%) 35
Figure 7: Canada
cat food value and value forecast, 2003−2013 (CAD m, nominal prices)
46
Figure 8: Canada cat food category growth comparison, by value,
2003−2013 48
Figure 9: Canada cat food volume and volume forecast,
2003−2013 (Kg m) 51
Figure 10: Canada cat food category growth
comparison, by volume, 2003−2013 52
Figure 11: Canada cat food
company share, by value, 2007−2008 (%) 55
Figure 12: Canada cat food
distribution channels, by value, 2007−2008 (%) 59
Figure 13: Canada
cat litter value and value forecast, 2003−2013 (CAD m, nominal prices)
64
Figure 14: Canada cat litter volume and volume forecast,
2003−2013 (Kg m) 67
Figure 15: Canada cat litter company share, by
value, 2007−2008 (%) 70
Figure 16: Canada cat litter distribution
channels, by value, 2007−2008 (%) 73
Figure 17: Canada cat toys
value and value forecast, 2003−2013 (CAD m, nominal prices) 78
Figure 18: Canada cat toys volume and volume forecast, 2003−2013 (Units
m) 81
Figure 19: Canada cat toys company share, by value, 2007−2008
(%) 83
Figure 20: Canada cat toys distribution channels, by value,
2007−2008 (%) 86
Figure 21: Canada cat treats & milk value and value
forecast, 2003−2013 (CAD m, nominal prices) 92
Figure 22: Canada cat
treats & milk category growth comparison, by value, 2003−2013 94
Figure 23: Canada cat treats & milk volume and volume forecast,
2003−2013 (Kg/Liters m) 97
Figure 24: Canada cat treats & milk
category growth comparison, by volume, 2003−2013 97
Figure 25:
Canada cat treats & milk company share, by value, 2007−2008 (%) 99
Figure 26: Canada cat treats & milk distribution channels, by value,
2007−2008 (%) 102
Figure 27: Global cat care market split (value
terms, 2008) – Top 5 countries 107
Figure 28: Global cat care market
value, 2003–2008 (Top 5 countries) 110
Figure 29: Global cat care
market split (volume terms, 2008) – Top 5 countries 112
Figure 30:
Global cat care market volume, 2003–2008 (Top 5 countries) 115
Figure 31: Map of Canada 121
Figure 32: Annual data review process 130
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2:
Cat care distribution channels 10
Table 3: Canada cat care value,
2003−2008 (CAD m, nominal prices) 21
Table 4: Canada cat care value
forecast, 2008−2013 (CAD m, nominal prices) 22
Table 5: Canada cat
care value, 2003−2008 (US$ m nominal prices) 24
Table 6: Canada cat
care value forecast, 2008−2013 (US$ m nominal prices) 24
Table 7:
Canada cat care volume, 2003−2008 (Kg/Liters/Units m) 26
Table 8:
Canada cat care volume forecast, 2008−2013 (Kg/Liters/Units m) 27
Table 9: Canada cat care brand share, by value, 2007−2008 (%) 29
Table 10: Canada cat care value, by brand 2007−2008 (CAD m nominal
prices) 30
Table 11: Canada cat care company share by value,
2007−2008 (%) 32
Table 12: Canada cat care value, by company,
2007−2008 (CAD m nominal prices) 33
Table 13: Canada cat care
distribution channels, by value, 2007−2008 (%) 34
Table 14: Canada
cat care value, by distribution channel, 2007−2008 (CAD m nominal
prices) 34
Table 15: Canada cat care expenditure per capita,
2003−2008 (CAD, nominal prices) 36
Table 16: Canada cat care
forecast expenditure per capita, 2008−2013 (CAD, nominal prices) 36
Table 17: Canada cat care expenditure per capita, 2003−2008 (US$ nominal
prices) 37
Table 18: Canada cat care forecast expenditure per capita,
2008−2013 (US$ nominal prices) 37
Table 19: Canada cat care
consumption per capita, 2003−2008 (Kg/Liters/Units) 38
Table 20:
Canada cat care forecast consumption per capita, 2008−2013
(Kg/Liters/Units) 38
Table 21: Nestle SA Key Facts 39
Table 22:
Procter & Gamble Company, The Key Facts 42
Table 23: Canada cat food
value, 2003−2008 (CAD m, nominal prices) 44
Table 24: Canada cat
food value forecast, 2008−2013 (CAD m, nominal prices) 45
Table 25:
Canada cat food value, 2003−2008 (US$ m nominal prices) 47
Table 26:
Canada cat food value forecast, 2008−2013 (US$ m nominal prices) 47
Table 27: Canada cat food volume, 2003−2008 (Kg m) 49
Table 28:
Canada cat food volume forecast, 2008−2013 (Kg m) 50
Table 29:
Canada cat food brand share, by value, 2007−2008 (%) 53
Table 30:
Canada cat food value, by brand 2007−2008 (CAD m nominal prices) 54
Table 31: Canada cat food company share by value, 2007−2008 (%) 56
Table 32: Canada cat food value, by company, 2007−2008 (CAD m nominal
prices) 57
Table 33: Canada cat food distribution channels, by value,
2007−2008 (%) 58
Table 34: Canada cat food value, by distribution
channel, 2007−2008 (CAD m nominal prices) 58
Table 35: Canada cat
food expenditure per capita, 2003−2008 (CAD, nominal prices) 60
Table 36: Canada cat food forecast expenditure per capita, 2008−2013
(CAD, nominal prices) 60
Table 37: Canada cat food expenditure per capita,
2003−2008 (US$ nominal prices) 61
Table 38: Canada cat food forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 61
Table 39:
Canada cat food consumption per capita, 2003−2008 (Kg) 62
Table 40:
Canada cat food forecast consumption per capita, 2008−2013 (Kg) 62
Table 41: Canada cat litter value, 2003−2008 (CAD m, nominal prices)
63
Table 42: Canada cat litter value forecast, 2008−2013 (CAD m,
nominal prices) 64
Table 43: Canada cat litter value, 2003−2008 (US$
m nominal prices) 65
Table 44: Canada cat litter value forecast,
2008−2013 (US$ m nominal prices) 65
Table 45: Canada cat litter
volume, 2003−2008 (Kg m) 66
Table 46: Canada cat litter volume
forecast, 2008−2013 (Kg m) 67
Table 47: Canada cat litter brand
share, by value, 2007−2008 (%) 68
Table 48: Canada cat litter value,
by brand 2007−2008 (CAD m nominal prices) 69
Table 49: Canada cat
litter company share by value, 2007−2008 (%) 71
Table 50: Canada cat
litter value, by company, 2007−2008 (CAD m nominal prices) 71
Table
51: Canada cat litter distribution channels, by value, 2007−2008 (%)
72
Table 52: Canada cat litter value, by distribution channel,
2007−2008 (CAD m nominal prices) 72
Table 53: Canada cat litter
expenditure per capita, 2003−2008 (CAD, nominal prices) 74
Table 54:
Canada cat litter forecast expenditure per capita, 2008−2013 (CAD,
nominal prices) 74
Table 55: Canada cat litter expenditure per capita,
2003−2008 (US$ nominal prices) 75
Table 56: Canada cat litter
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 75
Table 57: Canada cat litter consumption per capita, 2003−2008 (Kg)
76
Table 58: Canada cat litter forecast consumption per capita,
2008−2013 (Kg) 76
Table 59: Canada cat toys value, 2003−2008
(CAD m, nominal prices) 77
Table 60: Canada cat toys value forecast,
2008−2013 (CAD m, nominal prices) 78
Table 61: Canada cat toys
value, 2003−2008 (US$ m nominal prices) 79
Table 62: Canada cat toys
value forecast, 2008−2013 (US$ m nominal prices) 79
Table 63: Canada
cat toys volume, 2003−2008 (Units m) 80
Table 64: Canada cat toys
volume forecast, 2008−2013 (Units m) 81
Table 65: Canada cat toys
brand share, by value, 2007−2008 (%) 82
Table 66: Canada cat toys
value, by brand 2007−2008 (CAD m nominal prices) 82
Table 67: Canada
cat toys company share by value, 2007−2008 (%) 84
Table 68: Canada
cat toys value, by company, 2007−2008 (CAD m nominal prices) 84
Table 69: Canada cat toys distribution channels, by value, 2007−2008 (%)
85
Table 70: Canada cat toys value, by distribution channel,
2007−2008 (CAD m nominal prices) 85
Table 71: Canada cat toys
expenditure per capita, 2003−2008 (CAD, nominal prices) 87
Table 72:
Canada cat toys forecast expenditure per capita, 2008−2013 (CAD, nominal
prices) 87
Table 73: Canada cat toys expenditure per capita,
2003−2008 (US$ nominal prices) 88
Table 74: Canada cat toys forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 88
Table 75:
Canada cat toys consumption per capita, 2003−2008 (Units) 89
Table
76: Canada cat toys forecast consumption per capita, 2008−2013 (Units)
89
Table 77: Canada cat treats & milk value, 2003−2008 (CAD m,
nominal prices) 90
Table 78: Canada cat treats & milk value forecast,
2008−2013 (CAD m, nominal prices) 91
Table 79: Canada cat treats &
milk value, 2003−2008 (US$ m nominal prices) 93
Table 80: Canada cat
treats & milk value forecast, 2008−2013 (US$ m nominal prices) 93
Table 81: Canada cat treats & milk volume, 2003−2008 (Kg/Liters m)
95
Table 82: Canada cat treats & milk volume forecast, 2008−2013
(Kg/Liters m) 96
Table 83: Canada cat treats & milk brand share, by value,
2007−2008 (%) 98
Table 84: Canada cat treats & milk value, by brand
2007−2008 (CAD m nominal prices) 98
Table 85: Canada cat treats &
milk company share by value, 2007−2008 (%) 100
Table 86: Canada cat
treats & milk value, by company, 2007−2008 (CAD m nominal prices)
100
Table 87: Canada cat treats & milk distribution channels, by value,
2007−2008 (%) 101
Table 88: Canada cat treats & milk value, by
distribution channel, 2007−2008 (CAD m nominal prices) 101
Table
89: Canada cat treats & milk expenditure per capita, 2003−2008 (CAD,
nominal prices) 103
Table 90: Canada cat treats & milk forecast
expenditure per capita, 2008−2013 (CAD, nominal prices) 103
Table
91: Canada cat treats & milk expenditure per capita, 2003−2008 (US$
nominal prices) 104
Table 92: Canada cat treats & milk forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 104
Table
93: Canada cat treats & milk consumption per capita, 2003−2008
(Kg/Liters) 105
Table 94: Canada cat treats & milk forecast consumption
per capita, 2008−2013 (Kg/Liters) 105
Table 95: Global cat care
market value, 2008 106
Table 96: Global cat care market split (value terms
(US$ m), 2008) – Top 5 countries 109
Table 97: Global cat care
market volume, 2008 111
Table 98: Global cat care market split (volume
terms, 2008) – Top 5 countries 114
Table 99: Leading players - Top 5
countries 116
Table 100: Canada cat care new product launches reports, by
company (Top 5 companies), 2008 117
Table 101: Canada cat care new product
launches SKUs, by company (Top 5 companies), 2008 117
Table 102: Canada
cat care new product launches (reports), by flavor and fragrances (Top 10
flavors), 2008 118
Table 103: Canada cat care new product launches
(reports), by Ingredients (Top 10 Ingredients), 2008 118
Table 104:
Canada cat care new product launches (reports), by Package tags or Claims (Top
10 claims), 2008 119
Table 105: Canada cat care new product launches
(reports) - Recent 5 launches (2008) 119
Table 106: Canada Key Facts
121
Table 107: Canada population, by age group, 2003−08 (millions)
124
Table 108: Canada population forecast, by age group, 2008−13
(millions) 125
Table 109: Canada population, by gender, 2003−08
(millions) 125
Table 110: Canada population forecast, by gender,
2008−13 (millions) 126
Table 111: Canada nominal GDP, 2003−08
(CAD bn, nominal prices) 126
Table 112: Canada nominal GDP forecast,
2008−13 (CAD bn, nominal prices) 126
Table 113: Canada real GDP,
2003−08 (CAD bn, 2000 prices) 127
Table 114: Canada real GDP
forecast, 2008−13 (CAD bn, 2000 prices) 127
Table 115: Canada real
GDP, 2003−08 (US$ bn, 2000 prices) 127
Table 116: Canada real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 128
Table 117: Canada
consumer price index, 2003−08 (2000=100) 128
Table 118: Canada
consumer price index, 2008−13 (2000=100) 128
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