Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 29
Distribution Analysis 32
Expenditure & consumption per
capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
Nestle SA 39
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42
Value Analysis,
2003−2008 42
Value Analysis, 2008−2013 43
Value Analysis,
US$ 2003−2008 45
Value Analysis, US$ 2008−2013 45
Volume
Analysis, 2003−2008 46
Volume Analysis, 2008−2013 47
Company and Brand Share Analysis 49
Distribution Analysis 52
Expenditure & consumption per capita 54
Chapter 6 CATEGORY ANALYSIS - CAT
LITTER 57
Value Analysis, 2003−2008 57
Value Analysis,
2008−2013 58
Value Analysis, US$ 2003−2008 59
Value
Analysis, US$ 2008−2013 59
Volume Analysis, 2003−2008 60
Volume Analysis, 2008−2013 61
Company and Brand Share Analysis
62
Distribution Analysis 64
Expenditure & consumption per capita
66
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 69
Value Analysis,
2003−2008 69
Value Analysis, 2008−2013 70
Value Analysis,
US$ 2003−2008 72
Value Analysis, US$ 2008−2013 72
Volume
Analysis, 2003−2008 73
Volume Analysis, 2008−2013 74
Company and Brand Share Analysis 75
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 82
Value Analysis, 2003−2008 82
Value Analysis,
2008−2013 83
Value Analysis, US$ 2003−2008 84
Value
Analysis, US$ 2008−2013 84
Volume Analysis, 2003−2008 85
Volume Analysis, 2008−2013 86
Company and Brand Share Analysis
87
Distribution Analysis 89
Expenditure & consumption per capita
91
Chapter 9 COUNTRY COMPARISON 94
Value 94
Volume 99
Market
Share 104
Chapter 10 NEW PRODUCT DEVELOPMENT 105
Product launches over
time 105
Recent product launches 107
Chapter 11 CHILE SOCIOECONOMIC
PROFILE 108
Country Overview 108
Key Facts 109
Political Overview
111
Economic Overview 112
Chapter 12 CHILE MACROECONOMIC PROFILE
113
Macroeconomic Indicators 113
Chapter 13 RESEARCH METHODOLOGY
118
Methodology overview 118
Secondary research 119
Market
modeling 120
Primary research 121
Data finalization 122
Ongoing
research 122
Chapter 14 APPENDIX 123
Future readings 123
How to
contact experts in your industry 123
Disclaimer 123
LIST OF
FIGURES
Figure 1: Chile cat care value and value forecast, 2003−2013
(CLP m, nominal prices) 23
Figure 2: Chile cat care category growth
comparison, by value, 2003−2013 25
Figure 3: Chile cat care volume
and volume forecast, 2003−2013 (Kg/Units m) 28
Figure 4: Chile cat
care category growth comparison, by volume, 2003−2013 28
Figure 5:
Chile cat care company share, by value, 2007−2008 (%) 30
Figure 6:
Chile cat care distribution channels, by value, 2007−2008 (%) 33
Figure 7: Chile cat food value and value forecast, 2003−2013 (CLP m,
nominal prices) 44
Figure 8: Chile cat food volume and volume forecast,
2003−2013 (Kg m) 48
Figure 9: Chile cat food company share, by
value, 2007−2008 (%) 50
Figure 10: Chile cat food distribution
channels, by value, 2007−2008 (%) 53
Figure 11: Chile cat litter
value and value forecast, 2003−2013 (CLP m, nominal prices) 58
Figure 12: Chile cat litter volume and volume forecast, 2003−2013 (Kg m)
61
Figure 13: Chile cat litter distribution channels, by value,
2007−2008 (%) 65
Figure 14: Chile cat toys value and value forecast,
2003−2013 (CLP m, nominal prices) 71
Figure 15: Chile cat toys
volume and volume forecast, 2003−2013 (Units m) 74
Figure 16: Chile
cat toys distribution channels, by value, 2007−2008 (%) 78
Figure
17: Chile cat treats & milk value and value forecast, 2003−2013 (CLP m,
nominal prices) 83
Figure 18: Chile cat treats & milk volume and volume
forecast, 2003−2013 (Kg m) 86
Figure 19: Chile cat treats & milk
distribution channels, by value, 2007−2008 (%) 90
Figure 20: Global
cat care market split (value terms, 2008) – Top 5 countries 95
Figure 21: Global cat care market value, 2003–2008 (Top 5 countries)
98
Figure 22: Global cat care market split (volume terms, 2008) –
Top 5 countries 100
Figure 23: Global cat care market volume,
2003–2008 (Top 5 countries) 103
Figure 24: Map of Chile 110
Figure 25: Annual data review process 119
LIST OF TABLES
Table 1:
Cat care category definitions 9
Table 2: Cat care distribution channels
10
Table 3: Chile cat care value, 2003−2008 (CLP m, nominal prices)
21
Table 4: Chile cat care value forecast, 2008−2013 (CLP m, nominal
prices) 22
Table 5: Chile cat care value, 2003−2008 (US$ m nominal
prices) 24
Table 6: Chile cat care value forecast, 2008−2013 (US$ m
nominal prices) 24
Table 7: Chile cat care volume, 2003−2008
(Kg/Units m) 26
Table 8: Chile cat care volume forecast, 2008−2013
(Kg/Units m) 27
Table 9: Chile cat care brand share, by value,
2007−2008 (%) 29
Table 10: Chile cat care value, by brand
2007−2008 (CLP m nominal prices) 29
Table 11: Chile cat care company
share by value, 2007−2008 (%) 31
Table 12: Chile cat care value, by
company, 2007−2008 (CLP m nominal prices) 31
Table 13: Chile cat
care distribution channels, by value, 2007−2008 (%) 32
Table 14:
Chile cat care value, by distribution channel, 2007−2008 (CLP m nominal
prices) 32
Table 15: Chile cat care expenditure per capita,
2003−2008 (CLP, nominal prices) 34
Table 16: Chile cat care forecast
expenditure per capita, 2008−2013 (CLP, nominal prices) 34
Table 17:
Chile cat care expenditure per capita, 2003−2008 (US$ nominal prices)
35
Table 18: Chile cat care forecast expenditure per capita,
2008−2013 (US$ nominal prices) 35
Table 19: Chile cat care
consumption per capita, 2003−2008 (Kg/Units) 36
Table 20: Chile cat
care forecast consumption per capita, 2008−2013 (Kg/Units) 36
Table
21: Mars, Inc. Key Facts 37
Table 22: Nestle SA Key Facts 39
Table 23:
Chile cat food value, 2003−2008 (CLP m, nominal prices) 42
Table 24:
Chile cat food value forecast, 2008−2013 (CLP m, nominal prices) 43
Table 25: Chile cat food value, 2003−2008 (US$ m nominal prices) 45
Table 26: Chile cat food value forecast, 2008−2013 (US$ m nominal
prices) 45
Table 27: Chile cat food volume, 2003−2008 (Kg m) 46
Table 28: Chile cat food volume forecast, 2008−2013 (Kg m) 47
Table
29: Chile cat food brand share, by value, 2007−2008 (%) 49
Table 30:
Chile cat food value, by brand 2007−2008 (CLP m nominal prices) 49
Table 31: Chile cat food company share by value, 2007−2008 (%) 51
Table 32: Chile cat food value, by company, 2007−2008 (CLP m nominal
prices) 51
Table 33: Chile cat food distribution channels, by value,
2007−2008 (%) 52
Table 34: Chile cat food value, by distribution
channel, 2007−2008 (CLP m nominal prices) 52
Table 35: Chile cat
food expenditure per capita, 2003−2008 (CLP, nominal prices) 54
Table 36: Chile cat food forecast expenditure per capita, 2008−2013
(CLP, nominal prices) 54
Table 37: Chile cat food expenditure per capita,
2003−2008 (US$ nominal prices) 55
Table 38: Chile cat food forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 55
Table 39:
Chile cat food consumption per capita, 2003−2008 (Kg) 56
Table 40:
Chile cat food forecast consumption per capita, 2008−2013 (Kg) 56
Table 41: Chile cat litter value, 2003−2008 (CLP m, nominal prices)
57
Table 42: Chile cat litter value forecast, 2008−2013 (CLP m,
nominal prices) 58
Table 43: Chile cat litter value, 2003−2008 (US$
m nominal prices) 59
Table 44: Chile cat litter value forecast,
2008−2013 (US$ m nominal prices) 59
Table 45: Chile cat litter
volume, 2003−2008 (Kg m) 60
Table 46: Chile cat litter volume
forecast, 2008−2013 (Kg m) 61
Table 47: Chile cat litter brand
share, by value, 2007−2008 (%) 62
Table 48: Chile cat litter value,
by brand 2007−2008 (CLP m nominal prices) 62
Table 49: Chile cat
litter company share by value, 2007−2008 (%) 63
Table 50: Chile cat
litter value, by company, 2007−2008 (CLP m nominal prices) 63
Table
51: Chile cat litter distribution channels, by value, 2007−2008 (%)
64
Table 52: Chile cat litter value, by distribution channel,
2007−2008 (CLP m nominal prices) 64
Table 53: Chile cat litter
expenditure per capita, 2003−2008 (CLP, nominal prices) 66
Table 54:
Chile cat litter forecast expenditure per capita, 2008−2013 (CLP,
nominal prices) 66
Table 55: Chile cat litter expenditure per capita,
2003−2008 (US$ nominal prices) 67
Table 56: Chile cat litter
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 67
Table 57: Chile cat litter consumption per capita, 2003−2008 (Kg) 68
Table 58: Chile cat litter forecast consumption per capita, 2008−2013
(Kg) 68
Table 59: Chile cat toys value, 2003−2008 (CLP m, nominal
prices) 69
Table 60: Chile cat toys value forecast, 2008−2013 (CLP
m, nominal prices) 70
Table 61: Chile cat toys value, 2003−2008 (US$
m nominal prices) 72
Table 62: Chile cat toys value forecast,
2008−2013 (US$ m nominal prices) 72
Table 63: Chile cat toys volume,
2003−2008 (Units m) 73
Table 64: Chile cat toys volume forecast,
2008−2013 (Units m) 74
Table 65: Chile cat toys brand share, by
value, 2007−2008 (%) 75
Table 66: Chile cat toys value, by brand
2007−2008 (CLP m nominal prices) 75
Table 67: Chile cat toys company
share by value, 2007−2008 (%) 76
Table 68: Chile cat toys value, by
company, 2007−2008 (CLP m nominal prices) 76
Table 69: Chile cat
toys distribution channels, by value, 2007−2008 (%) 77
Table 70:
Chile cat toys value, by distribution channel, 2007−2008 (CLP m nominal
prices) 77
Table 71: Chile cat toys expenditure per capita,
2003−2008 (CLP, nominal prices) 79
Table 72: Chile cat toys forecast
expenditure per capita, 2008−2013 (CLP, nominal prices) 79
Table 73:
Chile cat toys expenditure per capita, 2003−2008 (US$ nominal prices)
80
Table 74: Chile cat toys forecast expenditure per capita,
2008−2013 (US$ nominal prices) 80
Table 75: Chile cat toys
consumption per capita, 2003−2008 (Units) 81
Table 76: Chile cat
toys forecast consumption per capita, 2008−2013 (Units) 81
Table 77:
Chile cat treats & milk value, 2003−2008 (CLP m, nominal prices) 82
Table 78: Chile cat treats & milk value forecast, 2008−2013 (CLP m,
nominal prices) 83
Table 79: Chile cat treats & milk value,
2003−2008 (US$ m nominal prices) 84
Table 80: Chile cat treats &
milk value forecast, 2008−2013 (US$ m nominal prices) 84
Table 81:
Chile cat treats & milk volume, 2003−2008 (Kg m) 85
Table 82: Chile
cat treats & milk volume forecast, 2008−2013 (Kg m) 86
Table 83:
Chile cat treats & milk brand share, by value, 2007−2008 (%) 87
Table 84: Chile cat treats & milk value, by brand 2007−2008 (CLP m
nominal prices) 87
Table 85: Chile cat treats & milk company share by
value, 2007−2008 (%) 88
Table 86: Chile cat treats & milk value, by
company, 2007−2008 (CLP m nominal prices) 88
Table 87: Chile cat
treats & milk distribution channels, by value, 2007−2008 (%) 89
Table 88: Chile cat treats & milk value, by distribution channel,
2007−2008 (CLP m nominal prices) 89
Table 89: Chile cat treats &
milk expenditure per capita, 2003−2008 (CLP, nominal prices) 91
Table 90: Chile cat treats & milk forecast expenditure per capita,
2008−2013 (CLP, nominal prices) 91
Table 91: Chile cat treats &
milk expenditure per capita, 2003−2008 (US$ nominal prices) 92
Table
92: Chile cat treats & milk forecast expenditure per capita, 2008−2013
(US$ nominal prices) 92
Table 93: Chile cat treats & milk consumption per
capita, 2003−2008 (Kg) 93
Table 94: Chile cat treats & milk forecast
consumption per capita, 2008−2013 (Kg) 93
Table 95: Global cat care
market value, 2008 94
Table 96: Global cat care market split (value terms
(US$ m), 2008) – Top 5 countries 97
Table 97: Global cat care market
volume, 2008 99
Table 98: Global cat care market split (volume terms,
2008) – Top 5 countries 102
Table 99: Leading players - Top 5
countries 104
Table 100: Chile cat care new product launches reports, by
company 2008 105
Table 101: Chile cat care new product launches SKUs, by
company 2008 105
Table 102: Chile cat care new product launches (reports),
by flavor and fragrances (Top 10 flavors), 2008 106
Table 103: Chile cat
care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008
106
Table 104: Chile cat care new product launches (reports), by Package
tags or Claims 2008 107
Table 105: Chile cat care new product launches
(reports) 107
Table 106: Chile Key Facts 109
Table 107: Chile
population, by age group, 2003−08 (millions) 113
Table 108: Chile
population forecast, by age group, 2008−13 (millions) 114
Table 109:
Chile population, by gender, 2003−08 (millions) 114
Table 110: Chile
population forecast, by gender, 2008−13 (millions) 115
Table 111:
Chile nominal GDP, 2003−08 (CLP bn, nominal prices) 115
Table 112:
Chile nominal GDP forecast, 2008−13 (CLP bn, nominal prices) 115
Table 113: Chile real GDP, 2003−08 (CLP bn, 2000 prices) 116
Table
114: Chile real GDP forecast, 2008−13 (CLP bn, 2000 prices) 116
Table 115: Chile real GDP, 2003−08 (US$ bn, 2000 prices) 116
Table
116: Chile real GDP forecast, 2008−13 (US$ bn, 2000 prices) 117
Table 117: Chile consumer price index, 2003−08 (2000=100) 117
Table
118: Chile consumer price index, 2008−13 (2000=100) 117
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