Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Mars, Inc. 38
Nestle SA 40
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43
Value Analysis,
2003−2008 43
Value Analysis, 2008−2013 44
Value Analysis,
US$ 2003−2008 46
Value Analysis, US$ 2008−2013 46
Volume
Analysis, 2003−2008 47
Volume Analysis, 2008−2013 48
Company and Brand Share Analysis 50
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - CAT
LITTER 58
Value Analysis, 2003−2008 58
Value Analysis,
2008−2013 59
Value Analysis, US$ 2003−2008 60
Value
Analysis, US$ 2008−2013 60
Volume Analysis, 2003−2008 61
Volume Analysis, 2008−2013 62
Company and Brand Share Analysis
63
Distribution Analysis 65
Expenditure & consumption per capita
67
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 70
Value Analysis,
2003−2008 70
Value Analysis, 2008−2013 71
Value Analysis,
US$ 2003−2008 72
Value Analysis, US$ 2008−2013 72
Volume
Analysis, 2003−2008 73
Volume Analysis, 2008−2013 74
Company and Brand Share Analysis 75
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 82
Value Analysis, 2003−2008 82
Value Analysis,
2008−2013 83
Value Analysis, US$ 2003−2008 84
Value
Analysis, US$ 2008−2013 84
Volume Analysis, 2003−2008 85
Volume Analysis, 2008−2013 86
Company and Brand Share Analysis
87
Distribution Analysis 89
Expenditure & consumption per capita
91
Chapter 9 COUNTRY COMPARISON 94
Value 94
Volume 99
Market
Share 104
Chapter 10 NEW PRODUCT DEVELOPMENT 105
Product launches over
time 105
Recent product launches 107
Chapter 11 COLOMBIA SOCIOECONOMIC
PROFILE 108
Country Overview 108
Key Facts 109
Political Overview
110
Economic Overview 111
Chapter 12 COLOMBIA MACROECONOMIC PROFILE
112
Macroeconomic Indicators 112
Chapter 13 RESEARCH METHODOLOGY
117
Methodology overview 117
Secondary research 118
Market
modeling 119
Primary research 120
Data finalization 121
Ongoing
research 121
Chapter 14 APPENDIX 122
Future readings 122
How to
contact experts in your industry 122
Disclaimer 122
LIST OF
FIGURES
Figure 1: Colombia cat care value and value forecast,
2003−2013 (COP m, nominal prices) 23
Figure 2: Colombia cat care
category growth comparison, by value, 2003−2013 25
Figure 3:
Colombia cat care volume and volume forecast, 2003−2013 (Kg/Units m)
28
Figure 4: Colombia cat care category growth comparison, by volume,
2003−2013 29
Figure 5: Colombia cat care company share, by value,
2007−2008 (%) 31
Figure 6: Colombia cat care distribution channels,
by value, 2007−2008 (%) 34
Figure 7: Colombia cat food value and
value forecast, 2003−2013 (COP m, nominal prices) 45
Figure 8:
Colombia cat food volume and volume forecast, 2003−2013 (Kg m) 49
Figure 9: Colombia cat food company share, by value, 2007−2008 (%)
51
Figure 10: Colombia cat food distribution channels, by value,
2007−2008 (%) 54
Figure 11: Colombia cat litter value and value
forecast, 2003−2013 (COP m, nominal prices) 59
Figure 12: Colombia
cat litter volume and volume forecast, 2003−2013 (Kg m) 62
Figure
13: Colombia cat litter distribution channels, by value, 2007−2008 (%)
66
Figure 14: Colombia cat toys value and value forecast, 2003−2013
(COP m, nominal prices) 71
Figure 15: Colombia cat toys volume and volume
forecast, 2003−2013 (Units m) 74
Figure 16: Colombia cat toys
distribution channels, by value, 2007−2008 (%) 78
Figure 17:
Colombia cat treats & milk value and value forecast, 2003−2013 (COP m,
nominal prices) 83
Figure 18: Colombia cat treats & milk volume and
volume forecast, 2003−2013 (Kg m) 86
Figure 19: Colombia cat treats
& milk distribution channels, by value, 2007−2008 (%) 90
Figure 20:
Global cat care market split (value terms, 2008) – Top 5 countries
95
Figure 21: Global cat care market value, 2003–2008 (Top 5
countries) 98
Figure 22: Global cat care market split (volume terms, 2008)
– Top 5 countries 100
Figure 23: Global cat care market volume,
2003–2008 (Top 5 countries) 103
Figure 24: Map of Colombia 109
Figure 25: Annual data review process 118
LIST OF TABLES
Table 1:
Cat care category definitions 9
Table 2: Cat care distribution channels
10
Table 3: Colombia cat care value, 2003−2008 (COP m, nominal
prices) 21
Table 4: Colombia cat care value forecast, 2008−2013 (COP
m, nominal prices) 22
Table 5: Colombia cat care value, 2003−2008
(US$ m nominal prices) 24
Table 6: Colombia cat care value forecast,
2008−2013 (US$ m nominal prices) 24
Table 7: Colombia cat care
volume, 2003−2008 (Kg/Units m) 26
Table 8: Colombia cat care volume
forecast, 2008−2013 (Kg/Units m) 27
Table 9: Colombia cat care brand
share, by value, 2007−2008 (%) 30
Table 10: Colombia cat care value,
by brand 2007−2008 (COP m nominal prices) 30
Table 11: Colombia cat
care company share by value, 2007−2008 (%) 32
Table 12: Colombia cat
care value, by company, 2007−2008 (COP m nominal prices) 32
Table
13: Colombia cat care distribution channels, by value, 2007−2008 (%)
33
Table 14: Colombia cat care value, by distribution channel,
2007−2008 (COP m nominal prices) 33
Table 15: Colombia cat care
expenditure per capita, 2003−2008 (COP, nominal prices) 35
Table 16:
Colombia cat care forecast expenditure per capita, 2008−2013 (COP,
nominal prices) 35
Table 17: Colombia cat care expenditure per capita,
2003−2008 (US$ nominal prices) 36
Table 18: Colombia cat care
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 36
Table 19: Colombia cat care consumption per capita, 2003−2008 (Kg/Units)
37
Table 20: Colombia cat care forecast consumption per capita,
2008−2013 (Kg/Units) 37
Table 21: Mars, Inc. Key Facts 38
Table
22: Nestle SA Key Facts 40
Table 23: Colombia cat food value,
2003−2008 (COP m, nominal prices) 43
Table 24: Colombia cat food
value forecast, 2008−2013 (COP m, nominal prices) 44
Table 25:
Colombia cat food value, 2003−2008 (US$ m nominal prices) 46
Table
26: Colombia cat food value forecast, 2008−2013 (US$ m nominal prices)
46
Table 27: Colombia cat food volume, 2003−2008 (Kg m) 47
Table
28: Colombia cat food volume forecast, 2008−2013 (Kg m) 48
Table 29:
Colombia cat food brand share, by value, 2007−2008 (%) 50
Table 30:
Colombia cat food value, by brand 2007−2008 (COP m nominal prices)
50
Table 31: Colombia cat food company share by value, 2007−2008 (%)
52
Table 32: Colombia cat food value, by company, 2007−2008 (COP m
nominal prices) 52
Table 33: Colombia cat food distribution channels, by
value, 2007−2008 (%) 53
Table 34: Colombia cat food value, by
distribution channel, 2007−2008 (COP m nominal prices) 53
Table 35:
Colombia cat food expenditure per capita, 2003−2008 (COP, nominal
prices) 55
Table 36: Colombia cat food forecast expenditure per capita,
2008−2013 (COP, nominal prices) 55
Table 37: Colombia cat food
expenditure per capita, 2003−2008 (US$ nominal prices) 56
Table 38:
Colombia cat food forecast expenditure per capita, 2008−2013 (US$
nominal prices) 56
Table 39: Colombia cat food consumption per capita,
2003−2008 (Kg) 57
Table 40: Colombia cat food forecast consumption
per capita, 2008−2013 (Kg) 57
Table 41: Colombia cat litter value,
2003−2008 (COP m, nominal prices) 58
Table 42: Colombia cat litter
value forecast, 2008−2013 (COP m, nominal prices) 59
Table 43:
Colombia cat litter value, 2003−2008 (US$ m nominal prices) 60
Table
44: Colombia cat litter value forecast, 2008−2013 (US$ m nominal prices)
60
Table 45: Colombia cat litter volume, 2003−2008 (Kg m) 61
Table 46: Colombia cat litter volume forecast, 2008−2013 (Kg m) 62
Table 47: Colombia cat litter brand share, by value, 2007−2008 (%)
63
Table 48: Colombia cat litter value, by brand 2007−2008 (COP m
nominal prices) 63
Table 49: Colombia cat litter company share by value,
2007−2008 (%) 64
Table 50: Colombia cat litter value, by company,
2007−2008 (COP m nominal prices) 64
Table 51: Colombia cat litter
distribution channels, by value, 2007−2008 (%) 65
Table 52: Colombia
cat litter value, by distribution channel, 2007−2008 (COP m nominal
prices) 65
Table 53: Colombia cat litter expenditure per capita,
2003−2008 (COP, nominal prices) 67
Table 54: Colombia cat litter
forecast expenditure per capita, 2008−2013 (COP, nominal prices) 67
Table 55: Colombia cat litter expenditure per capita, 2003−2008 (US$
nominal prices) 68
Table 56: Colombia cat litter forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 68
Table 57: Colombia cat
litter consumption per capita, 2003−2008 (Kg) 69
Table 58: Colombia
cat litter forecast consumption per capita, 2008−2013 (Kg) 69
Table
59: Colombia cat toys value, 2003−2008 (COP m, nominal prices) 70
Table 60: Colombia cat toys value forecast, 2008−2013 (COP m, nominal
prices) 71
Table 61: Colombia cat toys value, 2003−2008 (US$ m
nominal prices) 72
Table 62: Colombia cat toys value forecast,
2008−2013 (US$ m nominal prices) 72
Table 63: Colombia cat toys
volume, 2003−2008 (Units m) 73
Table 64: Colombia cat toys volume
forecast, 2008−2013 (Units m) 74
Table 65: Colombia cat toys brand
share, by value, 2007−2008 (%) 75
Table 66: Colombia cat toys value,
by brand 2007−2008 (COP m nominal prices) 75
Table 67: Colombia cat
toys company share by value, 2007−2008 (%) 76
Table 68: Colombia cat
toys value, by company, 2007−2008 (COP m nominal prices) 76
Table
69: Colombia cat toys distribution channels, by value, 2007−2008 (%)
77
Table 70: Colombia cat toys value, by distribution channel,
2007−2008 (COP m nominal prices) 77
Table 71: Colombia cat toys
expenditure per capita, 2003−2008 (COP, nominal prices) 79
Table 72:
Colombia cat toys forecast expenditure per capita, 2008−2013 (COP,
nominal prices) 79
Table 73: Colombia cat toys expenditure per capita,
2003−2008 (US$ nominal prices) 80
Table 74: Colombia cat toys
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 80
Table 75: Colombia cat toys consumption per capita, 2003−2008 (Units)
81
Table 76: Colombia cat toys forecast consumption per capita,
2008−2013 (Units) 81
Table 77: Colombia cat treats & milk value,
2003−2008 (COP m, nominal prices) 82
Table 78: Colombia cat treats &
milk value forecast, 2008−2013 (COP m, nominal prices) 83
Table 79:
Colombia cat treats & milk value, 2003−2008 (US$ m nominal prices)
84
Table 80: Colombia cat treats & milk value forecast, 2008−2013
(US$ m nominal prices) 84
Table 81: Colombia cat treats & milk volume,
2003−2008 (Kg m) 85
Table 82: Colombia cat treats & milk volume
forecast, 2008−2013 (Kg m) 86
Table 83: Colombia cat treats & milk
brand share, by value, 2007−2008 (%) 87
Table 84: Colombia cat
treats & milk value, by brand 2007−2008 (COP m nominal prices) 87
Table 85: Colombia cat treats & milk company share by value, 2007−2008
(%) 88
Table 86: Colombia cat treats & milk value, by company,
2007−2008 (COP m nominal prices) 88
Table 87: Colombia cat treats &
milk distribution channels, by value, 2007−2008 (%) 89
Table 88:
Colombia cat treats & milk value, by distribution channel, 2007−2008
(COP m nominal prices) 89
Table 89: Colombia cat treats & milk
expenditure per capita, 2003−2008 (COP, nominal prices) 91
Table 90:
Colombia cat treats & milk forecast expenditure per capita, 2008−2013
(COP, nominal prices) 91
Table 91: Colombia cat treats & milk expenditure
per capita, 2003−2008 (US$ nominal prices) 92
Table 92: Colombia cat
treats & milk forecast expenditure per capita, 2008−2013 (US$ nominal
prices) 92
Table 93: Colombia cat treats & milk consumption per capita,
2003−2008 (Kg) 93
Table 94: Colombia cat treats & milk forecast
consumption per capita, 2008−2013 (Kg) 93
Table 95: Global cat care
market value, 2008 94
Table 96: Global cat care market split (value terms
(US$ m), 2008) – Top 5 countries 97
Table 97: Global cat care market
volume, 2008 99
Table 98: Global cat care market split (volume terms,
2008) – Top 5 countries 102
Table 99: Leading players - Top 5
countries 104
Table 100: Colombia cat care new product launches reports,
by company 2008 105
Table 101: Colombia cat care new product launches
SKUs, by company 2008 105
Table 102: Colombia cat care new product
launches (reports), by flavor and fragrances 2008 105
Table 103: Colombia
cat care new product launches (reports), by Ingredients (Top 10 Ingredients),
2008 106
Table 104: Colombia cat care new product launches (reports), by
Package tags or Claims 2008 106
Table 105: Colombia cat care new product
launches (reports) 107
Table 106: Colombia Key Facts 109
Table 107:
Colombia population, by age group, 2003−08 (millions) 112
Table 108:
Colombia population forecast, by age group, 2008−13 (millions) 113
Table 109: Colombia population, by gender, 2003−08 (millions) 113
Table 110: Colombia population forecast, by gender, 2008−13 (millions)
114
Table 111: Colombia nominal GDP, 2003−08 (COP bn, nominal
prices) 114
Table 112: Colombia nominal GDP forecast, 2008−13 (COP
bn, nominal prices) 114
Table 113: Colombia real GDP, 2003−08 (COP
bn, 2000 prices) 115
Table 114: Colombia real GDP forecast, 2008−13
(COP bn, 2000 prices) 115
Table 115: Colombia real GDP, 2003−08 (US$
bn, 2000 prices) 115
Table 116: Colombia real GDP forecast, 2008−13
(US$ bn, 2000 prices) 116
Table 117: Colombia consumer price index,
2003−08 (2000=100) 116
Table 118: Colombia consumer price index,
2008−13 (2000=100) 116
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