Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 29
Distribution Analysis 32
Expenditure & consumption per
capita 34
Chapter 4 LEADING COMPANY PROFILES 37
Nestle S.A. 37
Mars, Inc. 40
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42
Value
Analysis, 2003−2008 42
Value Analysis, 2008−2013 43
Value
Analysis, US$ 2003−2008 45
Value Analysis, US$ 2008−2013
45
Volume Analysis, 2003−2008 47
Volume Analysis,
2008−2013 48
Company and Brand Share Analysis 51
Distribution
Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 59
Value Analysis, 2003−2008 59
Value
Analysis, 2008−2013 60
Value Analysis, US$ 2003−2008 61
Value Analysis, US$ 2008−2013 61
Volume Analysis, 2003−2008
62
Volume Analysis, 2008−2013 63
Company and Brand Share
Analysis 64
Distribution Analysis 67
Expenditure & consumption per
capita 69
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 72
Value Analysis,
2003−2008 72
Value Analysis, 2008−2013 73
Value Analysis,
US$ 2003−2008 74
Value Analysis, US$ 2008−2013 74
Volume
Analysis, 2003−2008 75
Volume Analysis, 2008−2013 76
Company and Brand Share Analysis 77
Distribution Analysis 79
Expenditure & consumption per capita 81
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 84
Value Analysis, 2003−2008 84
Value Analysis,
2008−2013 85
Value Analysis, US$ 2003−2008 87
Value
Analysis, US$ 2008−2013 87
Volume Analysis, 2003−2008 89
Volume Analysis, 2008−2013 90
Company and Brand Share Analysis
92
Distribution Analysis 94
Expenditure & consumption per capita
96
Chapter 9 COUNTRY COMPARISON 99
Value 99
Volume 104
Market
Share 109
Chapter 10 EGYPT SOCIOECONOMIC PROFILE 110
Country Overview
110
Key Facts 111
Political Overview 112
Egypt Economic Overview
113
Chapter 11 EGYPT MACROECONOMIC PROFILE 114
Macroeconomic
Indicators 114
Chapter 12 RESEARCH METHODOLOGY 119
Methodology
overview 119
Secondary research 120
Market modeling 121
Primary
research 122
Data finalization 123
Ongoing research 123
Chapter 13
APPENDIX 124
Future readings 124
How to contact experts in your
industry 124
Disclaimer 124
LIST OF FIGURES
Figure 1: Egypt
cat care value and value forecast, 2003−2013 (EGP m, nominal prices)
23
Figure 2: Egypt cat care category growth comparison, by value,
2003−2013 25
Figure 3: Egypt cat care volume and volume forecast,
2003−2013 (Kg/Liters/Units m) 28
Figure 4: Egypt cat care category
growth comparison, by volume, 2003−2013 28
Figure 5: Egypt cat care
company share, by value, 2007−2008 (%) 30
Figure 6: Egypt cat care
distribution channels, by value, 2007−2008 (%) 33
Figure 7: Egypt
cat food value and value forecast, 2003−2013 (EGP m, nominal prices)
44
Figure 8: Egypt cat food category growth comparison, by value,
2003−2013 46
Figure 9: Egypt cat food volume and volume forecast,
2003−2013 (Kg m) 49
Figure 10: Egypt cat food category growth
comparison, by volume, 2003−2013 50
Figure 11: Egypt cat food
company share, by value, 2007−2008 (%) 52
Figure 12: Egypt cat food
distribution channels, by value, 2007−2008 (%) 55
Figure 13: Egypt
cat litter value and value forecast, 2003−2013 (EGP m, nominal prices)
60
Figure 14: Egypt cat litter volume and volume forecast, 2003−2013
(Kg m) 63
Figure 15: Egypt cat litter company share, by value,
2007−2008 (%) 65
Figure 16: Egypt cat litter distribution channels,
by value, 2007−2008 (%) 68
Figure 17: Egypt cat toys value and value
forecast, 2003−2013 (EGP m, nominal prices) 73
Figure 18: Egypt cat
toys volume and volume forecast, 2003−2013 (Units m) 76
Figure 19:
Egypt cat toys distribution channels, by value, 2007−2008 (%) 80
Figure 20: Egypt cat treats & milk value and value forecast, 2003−2013
(EGP m, nominal prices) 86
Figure 21: Egypt cat treats & milk category
growth comparison, by value, 2003−2013 88
Figure 22: Egypt cat
treats & milk volume and volume forecast, 2003−2013 (Kg/Liters m) 91
Figure 23: Egypt cat treats & milk category growth comparison, by volume,
2003−2013 91
Figure 24: Egypt cat treats & milk distribution
channels, by value, 2007−2008 (%) 95
Figure 25: Global cat care
market split (value terms, 2008) – Top 5 countries 100
Figure 26:
Global cat care market value, 2003–2008 (Top 5 countries) 103
Figure
27: Global cat care market split (volume terms, 2008) – Top 5 countries
105
Figure 28: Global cat care market volume, 2003–2008 (Top 5
countries) 108
Figure 29: Map of Egypt 111
Figure 30: Annual data
review process 120
LIST OF TABLES
Table 1: Cat care category
definitions 9
Table 2: Cat care distribution channels 10
Table 3:
Egypt cat care value, 2003−2008 (EGP m, nominal prices) 21
Table 4:
Egypt cat care value forecast, 2008−2013 (EGP m, nominal prices) 22
Table 5: Egypt cat care value, 2003−2008 (US$ m nominal prices) 24
Table 6: Egypt cat care value forecast, 2008−2013 (US$ m nominal prices)
24
Table 7: Egypt cat care volume, 2003−2008 (Kg/Liters/Units m)
26
Table 8: Egypt cat care volume forecast, 2008−2013
(Kg/Liters/Units m) 27
Table 9: Egypt cat care brand share, by value,
2007−2008 (%) 29
Table 10: Egypt cat care value, by brand
2007−2008 (EGP m nominal prices) 29
Table 11: Egypt cat care company
share by value, 2007−2008 (%) 31
Table 12: Egypt cat care value, by
company, 2007−2008 (EGP m nominal prices) 31
Table 13: Egypt cat
care distribution channels, by value, 2007−2008 (%) 32
Table 14:
Egypt cat care value, by distribution channel, 2007−2008 (EGP m nominal
prices) 32
Table 15: Egypt cat care expenditure per capita,
2003−2008 (EGP, nominal prices) 34
Table 16: Egypt cat care forecast
expenditure per capita, 2008−2013 (EGP, nominal prices) 34
Table 17:
Egypt cat care expenditure per capita, 2003−2008 (US$ nominal prices)
35
Table 18: Egypt cat care forecast expenditure per capita,
2008−2013 (US$ nominal prices) 35
Table 19: Egypt cat care
consumption per capita, 2003−2008 (Kg/Liters/Units) 36
Table 20:
Egypt cat care forecast consumption per capita, 2008−2013
(Kg/Liters/Units) 36
Table 21: Nestle S.A. Key Facts 37
Table 22:
Mars, Inc. Key Facts 40
Table 23: Egypt cat food value, 2003−2008
(EGP m, nominal prices) 42
Table 24: Egypt cat food value forecast,
2008−2013 (EGP m, nominal prices) 43
Table 25: Egypt cat food value,
2003−2008 (US$ m nominal prices) 45
Table 26: Egypt cat food value
forecast, 2008−2013 (US$ m nominal prices) 45
Table 27: Egypt cat
food volume, 2003−2008 (Kg m) 47
Table 28: Egypt cat food volume
forecast, 2008−2013 (Kg m) 48
Table 29: Egypt cat food brand share,
by value, 2007−2008 (%) 51
Table 30: Egypt cat food value, by brand
2007−2008 (EGP m nominal prices) 51
Table 31: Egypt cat food company
share by value, 2007−2008 (%) 53
Table 32: Egypt cat food value, by
company, 2007−2008 (EGP m nominal prices) 53
Table 33: Egypt cat
food distribution channels, by value, 2007−2008 (%) 54
Table 34:
Egypt cat food value, by distribution channel, 2007−2008 (EGP m nominal
prices) 54
Table 35: Egypt cat food expenditure per capita,
2003−2008 (EGP, nominal prices) 56
Table 36: Egypt cat food forecast
expenditure per capita, 2008−2013 (EGP, nominal prices) 56
Table 37:
Egypt cat food expenditure per capita, 2003−2008 (US$ nominal prices)
57
Table 38: Egypt cat food forecast expenditure per capita,
2008−2013 (US$ nominal prices) 57
Table 39: Egypt cat food
consumption per capita, 2003−2008 (Kg) 58
Table 40: Egypt cat food
forecast consumption per capita, 2008−2013 (Kg) 58
Table 41: Egypt
cat litter value, 2003−2008 (EGP m, nominal prices) 59
Table 42:
Egypt cat litter value forecast, 2008−2013 (EGP m, nominal prices)
60
Table 43: Egypt cat litter value, 2003−2008 (US$ m nominal
prices) 61
Table 44: Egypt cat litter value forecast, 2008−2013 (US$
m nominal prices) 61
Table 45: Egypt cat litter volume, 2003−2008
(Kg m) 62
Table 46: Egypt cat litter volume forecast, 2008−2013 (Kg
m) 63
Table 47: Egypt cat litter brand share, by value, 2007−2008
(%) 64
Table 48: Egypt cat litter value, by brand 2007−2008 (EGP m
nominal prices) 64
Table 49: Egypt cat litter company share by value,
2007−2008 (%) 66
Table 50: Egypt cat litter value, by company,
2007−2008 (EGP m nominal prices) 66
Table 51: Egypt cat litter
distribution channels, by value, 2007−2008 (%) 67
Table 52: Egypt
cat litter value, by distribution channel, 2007−2008 (EGP m nominal
prices) 67
Table 53: Egypt cat litter expenditure per capita,
2003−2008 (EGP, nominal prices) 69
Table 54: Egypt cat litter
forecast expenditure per capita, 2008−2013 (EGP, nominal prices) 69
Table 55: Egypt cat litter expenditure per capita, 2003−2008 (US$
nominal prices) 70
Table 56: Egypt cat litter forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 70
Table 57: Egypt cat litter
consumption per capita, 2003−2008 (Kg) 71
Table 58: Egypt cat litter
forecast consumption per capita, 2008−2013 (Kg) 71
Table 59: Egypt
cat toys value, 2003−2008 (EGP m, nominal prices) 72
Table 60: Egypt
cat toys value forecast, 2008−2013 (EGP m, nominal prices) 73
Table
61: Egypt cat toys value, 2003−2008 (US$ m nominal prices) 74
Table
62: Egypt cat toys value forecast, 2008−2013 (US$ m nominal prices)
74
Table 63: Egypt cat toys volume, 2003−2008 (Units m) 75
Table
64: Egypt cat toys volume forecast, 2008−2013 (Units m) 76
Table 65:
Egypt cat toys brand share, by value, 2007−2008 (%) 77
Table 66:
Egypt cat toys value, by brand 2007−2008 (EGP m nominal prices) 77
Table 67: Egypt cat toys company share by value, 2007−2008 (%) 78
Table 68: Egypt cat toys value, by company, 2007−2008 (EGP m nominal
prices) 78
Table 69: Egypt cat toys distribution channels, by value,
2007−2008 (%) 79
Table 70: Egypt cat toys value, by distribution
channel, 2007−2008 (EGP m nominal prices) 79
Table 71: Egypt cat
toys expenditure per capita, 2003−2008 (EGP, nominal prices) 81
Table 72: Egypt cat toys forecast expenditure per capita, 2008−2013
(EGP, nominal prices) 81
Table 73: Egypt cat toys expenditure per capita,
2003−2008 (US$ nominal prices) 82
Table 74: Egypt cat toys forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 82
Table 75:
Egypt cat toys consumption per capita, 2003−2008 (Units) 83
Table
76: Egypt cat toys forecast consumption per capita, 2008−2013 (Units)
83
Table 77: Egypt cat treats & milk value, 2003−2008 (EGP m,
nominal prices) 84
Table 78: Egypt cat treats & milk value forecast,
2008−2013 (EGP m, nominal prices) 85
Table 79: Egypt cat treats &
milk value, 2003−2008 (US$ m nominal prices) 87
Table 80: Egypt cat
treats & milk value forecast, 2008−2013 (US$ m nominal prices) 87
Table 81: Egypt cat treats & milk volume, 2003−2008 (Kg/Liters m) 89
Table 82: Egypt cat treats & milk volume forecast, 2008−2013 (Kg/Liters
m) 90
Table 83: Egypt cat treats & milk brand share, by value,
2007−2008 (%) 92
Table 84: Egypt cat treats & milk value, by brand
2007−2008 (EGP m nominal prices) 92
Table 85: Egypt cat treats &
milk company share by value, 2007−2008 (%) 93
Table 86: Egypt cat
treats & milk value, by company, 2007−2008 (EGP m nominal prices) 93
Table 87: Egypt cat treats & milk distribution channels, by value,
2007−2008 (%) 94
Table 88: Egypt cat treats & milk value, by
distribution channel, 2007−2008 (EGP m nominal prices) 94
Table 89:
Egypt cat treats & milk expenditure per capita, 2003−2008 (EGP, nominal
prices) 96
Table 90: Egypt cat treats & milk forecast expenditure per
capita, 2008−2013 (EGP, nominal prices) 96
Table 91: Egypt cat
treats & milk expenditure per capita, 2003−2008 (US$ nominal prices)
97
Table 92: Egypt cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 97
Table 93: Egypt cat treats & milk
consumption per capita, 2003−2008 (Kg/Liters) 98
Table 94: Egypt cat
treats & milk forecast consumption per capita, 2008−2013 (Kg/Liters)
98
Table 95: Global cat care market value, 2008 99
Table 96: Global
cat care market split (value terms (US$ m), 2008) – Top 5 countries
102
Table 97: Global cat care market volume, 2008 104
Table 98: Global
cat care market split (volume terms, 2008) – Top 5 countries 107
Table 99: Leading players - Top 5 countries 109
Table 100: Egypt Key Facts
111
Table 101: Egypt population, by age group, 2003–08 (millions)
114
Table 102: Egypt population forecast, by age group, 2008–13
(millions) 115
Table 103: Egypt population, by gender, 2003–08
(millions) 115
Table 104: Egypt population forecast, by gender,
2008–13 (millions) 116
Table 105: Egypt nominal GDP, 2003–08
(EGP bn, nominal prices) 116
Table 106: Egypt nominal GDP forecast,
2008–13 (EGP bn, nominal prices) 116
Table 107: Egypt real GDP,
2003–08 (EGP bn, 2000 prices) 117
Table 108: Egypt real GDP
forecast, 2008–13 (EGP bn, 2000 prices) 117
Table 109: Egypt real
GDP, 2003–08 (US$ bn, 2000 prices) 117
Table 110: Egypt real GDP
forecast, 2008–13 (US$ bn, 2000 prices) 118
Table 111: Egypt
consumer price index, 2003−08 (2000=100) 118
Table 112: Egypt
consumer price index, 2008−13 (2000=100) 118
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