Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 35
Expenditure & consumption per
capita 37
Chapter 4 LEADING COMPANY PROFILES 40
Mars, Inc. 40
Nestle S.A. 42
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 45
Value
Analysis, 2003−2008 45
Value Analysis, 2008−2013 46
Value
Analysis, US$ 2003−2008 48
Value Analysis, US$ 2008−2013
48
Volume Analysis, 2003−2008 50
Volume Analysis,
2008−2013 51
Company and Brand Share Analysis 54
Distribution
Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 63
Value Analysis, 2003−2008 63
Value
Analysis, 2008−2013 64
Value Analysis, US$ 2003−2008 66
Value Analysis, US$ 2008−2013 66
Volume Analysis, 2003−2008
67
Volume Analysis, 2008−2013 68
Company and Brand Share
Analysis 70
Distribution Analysis 73
Expenditure & consumption per
capita 75
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 78
Value Analysis,
2003−2008 78
Value Analysis, 2008−2013 79
Value Analysis,
US$ 2003−2008 81
Value Analysis, US$ 2008−2013 81
Volume
Analysis, 2003−2008 82
Volume Analysis, 2008−2013 83
Company and Brand Share Analysis 85
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 92
Value Analysis, 2003−2008 92
Value Analysis,
2008−2013 93
Value Analysis, US$ 2003−2008 95
Value
Analysis, US$ 2008−2013 95
Volume Analysis, 2003−2008 97
Volume Analysis, 2008−2013 98
Company and Brand Share Analysis
101
Distribution Analysis 104
Expenditure & consumption per capita
106
Chapter 9 COUNTRY COMPARISON 109
Value 109
Volume 114
Market Share 119
Chapter 10 NEW PRODUCT DEVELOPMENT 120
Product
launches over time 120
Recent product launches 122
Chapter 11 FINLAND
SOCIOECONOMIC PROFILE 123
Country Overview 123
Key Facts 125
Political Overview 127
Finland Economic Overview 128
Chapter 12
FINLAND MACROECONOMIC PROFILE 129
Macroeconomic Indicators 129
Chapter
13 RESEARCH METHODOLOGY 134
Methodology overview 134
Secondary
research 135
Market modeling 136
Primary research 137
Data
finalization 138
Ongoing research 138
Chapter 14 APPENDIX 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139
LIST OF FIGURES
Figure 1: Finland cat care value
and value forecast, 2003−2013 (€ m, nominal prices) 23
Figure
2: Finland cat care category growth comparison, by value, 2003−2013
25
Figure 3: Finland cat care volume and volume forecast, 2003−2013
(Kg/Liters/Units m) 28
Figure 4: Finland cat care category growth
comparison, by volume, 2003−2013 29
Figure 5: Finland cat care
company share, by value, 2007−2008 (%) 32
Figure 6: Finland cat care
distribution channels, by value, 2007−2008 (%) 36
Figure 7: Finland
cat food value and value forecast, 2003−2013 (€ m, nominal prices)
47
Figure 8: Finland cat food category growth comparison, by value,
2003−2013 49
Figure 9: Finland cat food volume and volume forecast,
2003−2013 (Kg m) 52
Figure 10: Finland cat food category growth
comparison, by volume, 2003−2013 53
Figure 11: Finland cat food
company share, by value, 2007−2008 (%) 56
Figure 12: Finland cat
food distribution channels, by value, 2007−2008 (%) 59
Figure 13:
Finland cat litter value and value forecast, 2003−2013 (€ m,
nominal prices) 65
Figure 14: Finland cat litter volume and volume
forecast, 2003−2013 (Kg m) 69
Figure 15: Finland cat litter company
share, by value, 2007−2008 (%) 71
Figure 16: Finland cat litter
distribution channels, by value, 2007−2008 (%) 74
Figure 17: Finland
cat toys value and value forecast, 2003−2013 (€ m, nominal prices)
80
Figure 18: Finland cat toys volume and volume forecast, 2003−2013
(Units m) 84
Figure 19: Finland cat toys distribution channels, by value,
2007−2008 (%) 88
Figure 20: Finland cat treats & milk value and
value forecast, 2003−2013 (€ m, nominal prices) 94
Figure 21:
Finland cat treats & milk category growth comparison, by value,
2003−2013 96
Figure 22: Finland cat treats & milk volume and volume
forecast, 2003−2013 (Kg/Liters m) 99
Figure 23: Finland cat treats &
milk category growth comparison, by volume, 2003−2013 100
Figure 24:
Finland cat treats & milk company share, by value, 2007−2008 (%) 102
Figure 25: Finland cat treats & milk distribution channels, by value,
2007−2008 (%) 105
Figure 26: Global cat care market split (value
terms, 2008) – Top 5 countries 110
Figure 27: Global cat care market
value, 2003–2008 (Top 5 countries) 113
Figure 28: Global cat care
market split (volume terms, 2008) – Top 5 countries 115
Figure 29:
Global cat care market volume, 2003–2008 (Top 5 countries) 118
Figure 30: Map of Finland 126
Figure 31: Annual data review process
135
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution channels 10
Table 3: Finland cat care
value, 2003−2008 (€ m, nominal prices) 21
Table 4: Finland cat
care value forecast, 2008−2013 (€ m, nominal prices) 22
Table
5: Finland cat care value, 2003−2008 (US$ m nominal prices) 24
Table
6: Finland cat care value forecast, 2008−2013 (US$ m nominal prices)
24
Table 7: Finland cat care volume, 2003−2008 (Kg/Liters/Units m)
26
Table 8: Finland cat care volume forecast, 2008−2013
(Kg/Liters/Units m) 27
Table 9: Finland cat care brand share, by value,
2007−2008 (%) 30
Table 10: Finland cat care value, by brand
2007−2008 (€ m nominal prices) 31
Table 11: Finland cat care
company share by value, 2007−2008 (%) 33
Table 12: Finland cat care
value, by company, 2007−2008 (€ m nominal prices) 34
Table 13:
Finland cat care distribution channels, by value, 2007−2008 (%) 35
Table 14: Finland cat care value, by distribution channel, 2007−2008
(€ m nominal prices) 35
Table 15: Finland cat care expenditure per
capita, 2003−2008 (€, nominal prices) 37
Table 16: Finland cat
care forecast expenditure per capita, 2008−2013 (€, nominal
prices) 37
Table 17: Finland cat care expenditure per capita,
2003−2008 (US$ nominal prices) 38
Table 18: Finland cat care
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 38
Table 19: Finland cat care consumption per capita, 2003−2008
(Kg/Liters/Units) 39
Table 20: Finland cat care forecast consumption per
capita, 2008−2013 (Kg/Liters/Units) 39
Table 21: Mars, Inc. Key
Facts 40
Table 22: Nestle S.A. Key Facts 42
Table 23: Finland cat food
value, 2003−2008 (€ m, nominal prices) 45
Table 24: Finland
cat food value forecast, 2008−2013 (€ m, nominal prices) 46
Table 25: Finland cat food value, 2003−2008 (US$ m nominal prices)
48
Table 26: Finland cat food value forecast, 2008−2013 (US$ m
nominal prices) 48
Table 27: Finland cat food volume, 2003−2008 (Kg
m) 50
Table 28: Finland cat food volume forecast, 2008−2013 (Kg m)
51
Table 29: Finland cat food brand share, by value, 2007−2008 (%)
54
Table 30: Finland cat food value, by brand 2007−2008 (€ m
nominal prices) 55
Table 31: Finland cat food company share by value,
2007−2008 (%) 57
Table 32: Finland cat food value, by company,
2007−2008 (€ m nominal prices) 57
Table 33: Finland cat food
distribution channels, by value, 2007−2008 (%) 58
Table 34: Finland
cat food value, by distribution channel, 2007−2008 (€ m nominal
prices) 58
Table 35: Finland cat food expenditure per capita,
2003−2008 (€, nominal prices) 60
Table 36: Finland cat food
forecast expenditure per capita, 2008−2013 (€, nominal prices)
60
Table 37: Finland cat food expenditure per capita, 2003−2008 (US$
nominal prices) 61
Table 38: Finland cat food forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 61
Table 39: Finland cat food
consumption per capita, 2003−2008 (Kg) 62
Table 40: Finland cat food
forecast consumption per capita, 2008−2013 (Kg) 62
Table 41: Finland
cat litter value, 2003−2008 (€ m, nominal prices) 63
Table 42:
Finland cat litter value forecast, 2008−2013 (€ m, nominal prices)
64
Table 43: Finland cat litter value, 2003−2008 (US$ m nominal
prices) 66
Table 44: Finland cat litter value forecast, 2008−2013
(US$ m nominal prices) 66
Table 45: Finland cat litter volume,
2003−2008 (Kg m) 67
Table 46: Finland cat litter volume forecast,
2008−2013 (Kg m) 68
Table 47: Finland cat litter brand share, by
value, 2007−2008 (%) 70
Table 48: Finland cat litter value, by brand
2007−2008 (€ m nominal prices) 70
Table 49: Finland cat litter
company share by value, 2007−2008 (%) 72
Table 50: Finland cat
litter value, by company, 2007−2008 (€ m nominal prices) 72
Table 51: Finland cat litter distribution channels, by value, 2007−2008
(%) 73
Table 52: Finland cat litter value, by distribution channel,
2007−2008 (€ m nominal prices) 73
Table 53: Finland cat litter
expenditure per capita, 2003−2008 (€, nominal prices) 75
Table
54: Finland cat litter forecast expenditure per capita, 2008−2013
(€, nominal prices) 75
Table 55: Finland cat litter expenditure per
capita, 2003−2008 (US$ nominal prices) 76
Table 56: Finland cat
litter forecast expenditure per capita, 2008−2013 (US$ nominal prices)
76
Table 57: Finland cat litter consumption per capita, 2003−2008
(Kg) 77
Table 58: Finland cat litter forecast consumption per capita,
2008−2013 (Kg) 77
Table 59: Finland cat toys value, 2003−2008
(€ m, nominal prices) 78
Table 60: Finland cat toys value forecast,
2008−2013 (€ m, nominal prices) 79
Table 61: Finland cat toys
value, 2003−2008 (US$ m nominal prices) 81
Table 62: Finland cat
toys value forecast, 2008−2013 (US$ m nominal prices) 81
Table 63:
Finland cat toys volume, 2003−2008 (Units m) 82
Table 64: Finland
cat toys volume forecast, 2008−2013 (Units m) 83
Table 65: Finland
cat toys brand share, by value, 2007−2008 (%) 85
Table 66: Finland
cat toys value, by brand 2007−2008 (€ m nominal prices) 85
Table 67: Finland cat toys company share by value, 2007−2008 (%) 86
Table 68: Finland cat toys value, by company, 2007−2008 (€ m
nominal prices) 86
Table 69: Finland cat toys distribution channels, by
value, 2007−2008 (%) 87
Table 70: Finland cat toys value, by
distribution channel, 2007−2008 (€ m nominal prices) 87
Table
71: Finland cat toys expenditure per capita, 2003−2008 (€, nominal
prices) 89
Table 72: Finland cat toys forecast expenditure per capita,
2008−2013 (€, nominal prices) 89
Table 73: Finland cat toys
expenditure per capita, 2003−2008 (US$ nominal prices) 90
Table 74:
Finland cat toys forecast expenditure per capita, 2008−2013 (US$ nominal
prices) 90
Table 75: Finland cat toys consumption per capita,
2003−2008 (Units) 91
Table 76: Finland cat toys forecast consumption
per capita, 2008−2013 (Units) 91
Table 77: Finland cat treats & milk
value, 2003−2008 (€ m, nominal prices) 92
Table 78: Finland
cat treats & milk value forecast, 2008−2013 (€ m, nominal prices)
93
Table 79: Finland cat treats & milk value, 2003−2008 (US$ m
nominal prices) 95
Table 80: Finland cat treats & milk value forecast,
2008−2013 (US$ m nominal prices) 95
Table 81: Finland cat treats &
milk volume, 2003−2008 (Kg/Liters m) 97
Table 82: Finland cat treats
& milk volume forecast, 2008−2013 (Kg/Liters m) 98
Table 83: Finland
cat treats & milk brand share, by value, 2007−2008 (%) 101
Table 84:
Finland cat treats & milk value, by brand 2007−2008 (€ m nominal
prices) 101
Table 85: Finland cat treats & milk company share by value,
2007−2008 (%) 103
Table 86: Finland cat treats & milk value, by
company, 2007−2008 (€ m nominal prices) 103
Table 87: Finland
cat treats & milk distribution channels, by value, 2007−2008 (%) 104
Table 88: Finland cat treats & milk value, by distribution channel,
2007−2008 (€ m nominal prices) 104
Table 89: Finland cat
treats & milk expenditure per capita, 2003−2008 (€, nominal
prices) 106
Table 90: Finland cat treats & milk forecast expenditure per
capita, 2008−2013 (€, nominal prices) 106
Table 91: Finland
cat treats & milk expenditure per capita, 2003−2008 (US$ nominal prices)
107
Table 92: Finland cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 107
Table 93: Finland cat treats &
milk consumption per capita, 2003−2008 (Kg/Liters) 108
Table 94:
Finland cat treats & milk forecast consumption per capita, 2008−2013
(Kg/Liters) 108
Table 95: Global cat care market value, 2008 109
Table
96: Global cat care market split (value terms (US$ m), 2008) – Top 5
countries 112
Table 97: Global cat care market volume, 2008 114
Table
98: Global cat care market split (volume terms, 2008) – Top 5 countries
117
Table 99: Leading players - Top 5 countries 119
Table 100: Finland
cat care new product launches reports, by company (Top 5 companies), 2008
120
Table 101: Finland cat care new product launches SKUs, by company (Top
5 companies), 2008 120
Table 102: Finland cat care new product launches
(reports), by flavor and fragrances (Top 10 flavors), 2008 121
Table 103:
Finland cat care new product launches (reports), by Ingredients (Top 10
Ingredients), 2008 121
Table 104: Finland cat care new product launches
(reports), by Package tags or Claims (Top 10 claims), 2008 122
Table 105:
Finland cat care new product launches (reports) - Recent 5 launches (2008)
122
Table 106: Finland Key Facts 125
Table 107: Finland population, by
age group, 2003−08 (millions) 129
Table 108: Finland population
forecast, by age group, 2008−13 (millions) 130
Table 109: Finland
population, by gender, 2003−08 (millions) 130
Table 110: Finland
population forecast, by gender, 2008−13 (millions) 131
Table 111:
Finland nominal GDP, 2003−08 (€ bn, nominal prices) 131
Table
112: Finland nominal GDP forecast, 2008−13 (€ bn, nominal prices)
131
Table 113: Finland real GDP, 2003−08 (€ bn, 2000 prices)
132
Table 114: Finland real GDP forecast, 2008−13 (€ bn, 2000
prices) 132
Table 115: Finland real GDP, 2003−08 (US$ bn, 2000
prices) 132
Table 116: Finland real GDP forecast, 2008−13 (US$ bn,
2000 prices) 133
Table 117: Finland consumer price index, 2003−08
(2000=100) 133
Table 118: Finland consumer price index, 2008−13
(2000=100) 133
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