Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 25
Volume Analysis, 2003−2008
27
Volume Analysis, 2008−2013 28
Company and Brand Share
Analysis 31
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Nestlé SA 39
Mars, Inc. 42
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 44
Value
Analysis, 2003−2008 44
Value Analysis, 2008−2013 45
Value
Analysis, US$ 2003−2008 47
Value Analysis, US$ 2008−2013
47
Volume Analysis, 2003−2008 49
Volume Analysis,
2008−2013 50
Company and Brand Share Analysis 53
Distribution
Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 61
Value Analysis, 2003−2008 61
Value
Analysis, 2008−2013 62
Value Analysis, US$ 2003−2008 64
Value Analysis, US$ 2008−2013 64
Volume Analysis, 2003−2008
65
Volume Analysis, 2008−2013 66
Company and Brand Share
Analysis 68
Distribution Analysis 70
Expenditure & consumption per
capita 72
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 75
Value Analysis,
2003−2008 75
Value Analysis, 2008−2013 76
Value Analysis,
US$ 2003−2008 78
Value Analysis, US$ 2008−2013 78
Volume
Analysis, 2003−2008 79
Volume Analysis, 2008−2013 80
Company and Brand Share Analysis 82
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 89
Value Analysis, 2003−2008 89
Value Analysis,
2008−2013 90
Value Analysis, US$ 2003−2008 92
Value
Analysis, US$ 2008−2013 92
Volume Analysis, 2003−2008 94
Volume Analysis, 2008−2013 95
Company and Brand Share Analysis
98
Distribution Analysis 100
Expenditure & consumption per capita
102
Chapter 9 COUNTRY COMPARISON 105
Value 105
Volume 110
Market Share 115
Chapter 10 GREECE SOCIOECONOMIC PROFILE 116
Country
Overview 116
Key Facts 117
Political Overview 118
Economic
Overview 119
Chapter 11 GREECE MACROECONOMIC PROFILE 120
Macroeconomic
Indicators 120
Chapter 12 RESEARCH METHODOLOGY 125
Methodology
overview 125
Secondary research 126
Market modeling 127
Primary
research 128
Data finalization 129
Ongoing research 129
Chapter 13
APPENDIX 130
Future readings 130
How to contact experts in your
industry 130
Disclaimer 130
LIST OF FIGURES
Figure 1: Greece
cat care value and value forecast, 2003−2013 (€ m, nominal prices)
23
Figure 2: Greece cat care category growth comparison, by value,
2003−2013 26
Figure 3: Greece cat care volume and volume forecast,
2003−2013 (Kg/Liters/Units m) 29
Figure 4: Greece cat care category
growth comparison, by volume, 2003−2013 30
Figure 5: Greece cat care
company share, by value, 2007−2008 (%) 32
Figure 6: Greece cat care
distribution channels, by value, 2007−2008 (%) 35
Figure 7: Greece
cat food value and value forecast, 2003−2013 (€ m, nominal prices)
46
Figure 8: Greece cat food category growth comparison, by value,
2003−2013 48
Figure 9: Greece cat food volume and volume forecast,
2003−2013 (Kg m) 51
Figure 10: Greece cat food category growth
comparison, by volume, 2003−2013 52
Figure 11: Greece cat food
company share, by value, 2007−2008 (%) 54
Figure 12: Greece cat food
distribution channels, by value, 2007−2008 (%) 57
Figure 13: Greece
cat litter value and value forecast, 2003−2013 (€ m, nominal
prices) 63
Figure 14: Greece cat litter volume and volume forecast,
2003−2013 (Kg m) 67
Figure 15: Greece cat litter distribution
channels, by value, 2007−2008 (%) 71
Figure 16: Greece cat toys
value and value forecast, 2003−2013 (€ m, nominal prices) 77
Figure 17: Greece cat toys volume and volume forecast, 2003−2013 (Units
m) 81
Figure 18: Greece cat toys distribution channels, by value,
2007−2008 (%) 85
Figure 19: Greece cat treats & milk value and value
forecast, 2003−2013 (€ m, nominal prices) 91
Figure 20: Greece
cat treats & milk category growth comparison, by value, 2003−2013 93
Figure 21: Greece cat treats & milk volume and volume forecast,
2003−2013 (Kg/Liters m) 96
Figure 22: Greece cat treats & milk
category growth comparison, by volume, 2003−2013 97
Figure 23:
Greece cat treats & milk distribution channels, by value, 2007−2008 (%)
101
Figure 24: Global cat care market split (value terms, 2008) –
Top 5 countries 106
Figure 25: Global cat care market value,
2003–2008 (Top 5 countries) 109
Figure 26: Global cat care market
split (volume terms, 2008) – Top 5 countries 111
Figure 27: Global
cat care market volume, 2003–2008 (Top 5 countries) 114
Figure 28:
Map of Greece 117
Figure 29: Annual data review process 126
LIST
OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care
distribution channels 10
Table 3: Greece cat care value, 2003−2008
(€ m, nominal prices) 21
Table 4: Greece cat care value forecast,
2008−2013 (€ m, nominal prices) 22
Table 5: Greece cat care
value, 2003−2008 (US$ m nominal prices) 24
Table 6: Greece cat care
value forecast, 2008−2013 (US$ m nominal prices) 25
Table 7: Greece
cat care volume, 2003−2008 (Kg/Liters/Units m) 27
Table 8: Greece
cat care volume forecast, 2008−2013 (Kg/Liters/Units m) 28
Table 9:
Greece cat care brand share, by value, 2007−2008 (%) 31
Table 10:
Greece cat care value, by brand 2007−2008 (€ m nominal prices)
31
Table 11: Greece cat care company share by value, 2007−2008 (%)
33
Table 12: Greece cat care value, by company, 2007−2008 (€ m
nominal prices) 33
Table 13: Greece cat care distribution channels, by
value, 2007−2008 (%) 34
Table 14: Greece cat care value, by
distribution channel, 2007−2008 (€ m nominal prices) 34
Table
15: Greece cat care expenditure per capita, 2003−2008 (€, nominal
prices) 36
Table 16: Greece cat care forecast expenditure per capita,
2008−2013 (€, nominal prices) 36
Table 17: Greece cat care
expenditure per capita, 2003−2008 (US$ nominal prices) 37
Table 18:
Greece cat care forecast expenditure per capita, 2008−2013 (US$ nominal
prices) 37
Table 19: Greece cat care consumption per capita,
2003−2008 (Kg/Liters/Units) 38
Table 20: Greece cat care forecast
consumption per capita, 2008−2013 (Kg/Liters/Units) 38
Table 21:
Nestlé SA Key Facts 39
Table 22: Mars, Inc. Key Facts 42
Table
23: Greece cat food value, 2003−2008 (€ m, nominal prices) 44
Table 24: Greece cat food value forecast, 2008−2013 (€ m, nominal
prices) 45
Table 25: Greece cat food value, 2003−2008 (US$ m nominal
prices) 47
Table 26: Greece cat food value forecast, 2008−2013 (US$
m nominal prices) 47
Table 27: Greece cat food volume, 2003−2008 (Kg
m) 49
Table 28: Greece cat food volume forecast, 2008−2013 (Kg m)
50
Table 29: Greece cat food brand share, by value, 2007−2008 (%)
53
Table 30: Greece cat food value, by brand 2007−2008 (€ m
nominal prices) 53
Table 31: Greece cat food company share by value,
2007−2008 (%) 55
Table 32: Greece cat food value, by company,
2007−2008 (€ m nominal prices) 55
Table 33: Greece cat food
distribution channels, by value, 2007−2008 (%) 56
Table 34: Greece
cat food value, by distribution channel, 2007−2008 (€ m nominal
prices) 56
Table 35: Greece cat food expenditure per capita,
2003−2008 (€, nominal prices) 58
Table 36: Greece cat food
forecast expenditure per capita, 2008−2013 (€, nominal prices)
58
Table 37: Greece cat food expenditure per capita, 2003−2008 (US$
nominal prices) 59
Table 38: Greece cat food forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 59
Table 39: Greece cat food
consumption per capita, 2003−2008 (Kg) 60
Table 40: Greece cat food
forecast consumption per capita, 2008−2013 (Kg) 60
Table 41: Greece
cat litter value, 2003−2008 (€ m, nominal prices) 61
Table 42:
Greece cat litter value forecast, 2008−2013 (€ m, nominal prices)
62
Table 43: Greece cat litter value, 2003−2008 (US$ m nominal
prices) 64
Table 44: Greece cat litter value forecast, 2008−2013
(US$ m nominal prices) 64
Table 45: Greece cat litter volume,
2003−2008 (Kg m) 65
Table 46: Greece cat litter volume forecast,
2008−2013 (Kg m) 66
Table 47: Greece cat litter brand share, by
value, 2007−2008 (%) 68
Table 48: Greece cat litter value, by brand
2007−2008 (€ m nominal prices) 68
Table 49: Greece cat litter
company share by value, 2007−2008 (%) 69
Table 50: Greece cat litter
value, by company, 2007−2008 (€ m nominal prices) 69
Table 51:
Greece cat litter distribution channels, by value, 2007−2008 (%) 70
Table 52: Greece cat litter value, by distribution channel, 2007−2008
(€ m nominal prices) 70
Table 53: Greece cat litter expenditure per
capita, 2003−2008 (€, nominal prices) 72
Table 54: Greece cat
litter forecast expenditure per capita, 2008−2013 (€, nominal
prices) 72
Table 55: Greece cat litter expenditure per capita,
2003−2008 (US$ nominal prices) 73
Table 56: Greece cat litter
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 73
Table 57: Greece cat litter consumption per capita, 2003−2008 (Kg)
74
Table 58: Greece cat litter forecast consumption per capita,
2008−2013 (Kg) 74
Table 59: Greece cat toys value, 2003−2008
(€ m, nominal prices) 75
Table 60: Greece cat toys value forecast,
2008−2013 (€ m, nominal prices) 76
Table 61: Greece cat toys
value, 2003−2008 (US$ m nominal prices) 78
Table 62: Greece cat toys
value forecast, 2008−2013 (US$ m nominal prices) 78
Table 63: Greece
cat toys volume, 2003−2008 (Units m) 79
Table 64: Greece cat toys
volume forecast, 2008−2013 (Units m) 80
Table 65: Greece cat toys
brand share, by value, 2007−2008 (%) 82
Table 66: Greece cat toys
value, by brand 2007−2008 (€ m nominal prices) 82
Table 67:
Greece cat toys company share by value, 2007−2008 (%) 83
Table 68:
Greece cat toys value, by company, 2007−2008 (€ m nominal prices)
83
Table 69: Greece cat toys distribution channels, by value,
2007−2008 (%) 84
Table 70: Greece cat toys value, by distribution
channel, 2007−2008 (€ m nominal prices) 84
Table 71: Greece
cat toys expenditure per capita, 2003−2008 (€, nominal prices)
86
Table 72: Greece cat toys forecast expenditure per capita,
2008−2013 (€, nominal prices) 86
Table 73: Greece cat toys
expenditure per capita, 2003−2008 (US$ nominal prices) 87
Table 74:
Greece cat toys forecast expenditure per capita, 2008−2013 (US$ nominal
prices) 87
Table 75: Greece cat toys consumption per capita,
2003−2008 (Units) 88
Table 76: Greece cat toys forecast consumption
per capita, 2008−2013 (Units) 88
Table 77: Greece cat treats & milk
value, 2003−2008 (€ m, nominal prices) 89
Table 78: Greece cat
treats & milk value forecast, 2008−2013 (€ m, nominal prices)
90
Table 79: Greece cat treats & milk value, 2003−2008 (US$ m
nominal prices) 92
Table 80: Greece cat treats & milk value forecast,
2008−2013 (US$ m nominal prices) 92
Table 81: Greece cat treats &
milk volume, 2003−2008 (Kg/Liters m) 94
Table 82: Greece cat treats
& milk volume forecast, 2008−2013 (Kg/Liters m) 95
Table 83: Greece
cat treats & milk brand share, by value, 2007−2008 (%) 98
Table 84:
Greece cat treats & milk value, by brand 2007−2008 (€ m nominal
prices) 98
Table 85: Greece cat treats & milk company share by value,
2007−2008 (%) 99
Table 86: Greece cat treats & milk value, by
company, 2007−2008 (€ m nominal prices) 99
Table 87: Greece
cat treats & milk distribution channels, by value, 2007−2008 (%) 100
Table 88: Greece cat treats & milk value, by distribution channel,
2007−2008 (€ m nominal prices) 100
Table 89: Greece cat treats
& milk expenditure per capita, 2003−2008 (€, nominal prices)
102
Table 90: Greece cat treats & milk forecast expenditure per capita,
2008−2013 (€, nominal prices) 102
Table 91: Greece cat treats
& milk expenditure per capita, 2003−2008 (US$ nominal prices) 103
Table 92: Greece cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 103
Table 93: Greece cat treats &
milk consumption per capita, 2003−2008 (Kg/Liters) 104
Table 94:
Greece cat treats & milk forecast consumption per capita, 2008−2013
(Kg/Liters) 104
Table 95: Global cat care market value, 2008 105
Table
96: Global cat care market split (value terms (US$ m), 2008) – Top 5
countries 108
Table 97: Global cat care market volume, 2008 110
Table
98: Global cat care market split (volume terms, 2008) – Top 5 countries
113
Table 99: Leading players - Top 5 countries 115
Table 100: Greece
Key Facts 117
Table 101: Greece population, by age group, 2003−08
(millions) 120
Table 102: Greece population forecast, by age group,
2008−13 (millions) 121
Table 103: Greece population, by gender,
2003−08 (millions) 121
Table 104: Greece population forecast, by
gender, 2008−13 (millions) 122
Table 105: Greece nominal GDP,
2003−08 (€ bn, nominal prices) 122
Table 106: Greece nominal
GDP forecast, 2008−13 (€ bn, nominal prices) 122
Table 107:
Greece real GDP, 2003−08 (€ bn, 2000 prices) 123
Table 108:
Greece real GDP forecast, 2008−13 (€ bn, 2000 prices) 123
Table 109: Greece real GDP, 2003−08 (US$ bn, 2000 prices) 123
Table
110: Greece real GDP forecast, 2008−13 (US$ bn, 2000 prices) 124
Table 111: Greece consumer price index, 2003−08 (2000=100) 124
Table
112: Greece consumer price index, 2008−13 (2000=100) 124
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