Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 34
Expenditure & consumption per
capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Mars, Inc. 39
Nestlé SA 41
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 44
Value
Analysis, 2003−2008 44
Value Analysis, 2008−2013 45
Value
Analysis, US$ 2003−2008 47
Value Analysis, US$ 2008−2013
47
Volume Analysis, 2003−2008 48
Volume Analysis,
2008−2013 49
Company and Brand Share Analysis 51
Distribution
Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 60
Value Analysis, 2003−2008 60
Value
Analysis, 2008−2013 61
Value Analysis, US$ 2003−2008 63
Value Analysis, US$ 2008−2013 63
Volume Analysis, 2003−2008
64
Volume Analysis, 2008−2013 65
Company and Brand Share
Analysis 67
Distribution Analysis 70
Expenditure & consumption per
capita 72
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 75
Value Analysis,
2003−2008 75
Value Analysis, 2008−2013 76
Value Analysis,
US$ 2003−2008 78
Value Analysis, US$ 2008−2013 78
Volume
Analysis, 2003−2008 79
Volume Analysis, 2008−2013 80
Company and Brand Share Analysis 82
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 89
Value Analysis, 2003−2008 89
Value Analysis,
2008−2013 90
Value Analysis, US$ 2003−2008 92
Value
Analysis, US$ 2008−2013 92
Volume Analysis, 2003−2008 94
Volume Analysis, 2008−2013 95
Company and Brand Share Analysis
97
Distribution Analysis 100
Expenditure & consumption per capita
102
Chapter 9 COUNTRY COMPARISON 105
Value 105
Volume 110
Market Share 115
Chapter 10 HONG KONG SOCIOECONOMIC PROFILE 116
Country Overview 116
Key Facts 117
Political Overview 118
Economic
Overview 119
Chapter 11 HONG KONG MACROECONOMIC PROFILE 120
Macroeconomic Indicators 120
Chapter 12 RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research 126
Market modeling
127
Primary research 128
Data finalization 129
Ongoing research
129
Chapter 13 APPENDIX 130
Future readings 130
How to contact
experts in your industry 130
Disclaimer 130
LIST OF FIGURES
Figure 1: Hong Kong cat care value and value forecast, 2003−2013 (HKD m,
nominal prices) 23
Figure 2: Hong Kong cat care category growth
comparison, by value, 2003−2013 25
Figure 3: Hong Kong cat care
volume and volume forecast, 2003−2013 (Kg/Liters/Units m) 28
Figure
4: Hong Kong cat care category growth comparison, by volume, 2003−2013
29
Figure 5: Hong Kong cat care company share, by value, 2007−2008
(%) 32
Figure 6: Hong Kong cat care distribution channels, by value,
2007−2008 (%) 35
Figure 7: Hong Kong cat food value and value
forecast, 2003−2013 (HKD m, nominal prices) 46
Figure 8: Hong Kong
cat food volume and volume forecast, 2003−2013 (Kg m) 50
Figure 9:
Hong Kong cat food company share, by value, 2007−2008 (%) 53
Figure
10: Hong Kong cat food distribution channels, by value, 2007−2008 (%)
56
Figure 11: Hong Kong cat litter value and value forecast,
2003−2013 (HKD m, nominal prices) 62
Figure 12: Hong Kong cat litter
volume and volume forecast, 2003−2013 (Kg m) 66
Figure 13: Hong Kong
cat litter company share, by value, 2007−2008 (%) 68
Figure 14: Hong
Kong cat litter distribution channels, by value, 2007−2008 (%) 71
Figure 15: Hong Kong cat toys value and value forecast, 2003−2013 (HKD
m, nominal prices) 77
Figure 16: Hong Kong cat toys volume and volume
forecast, 2003−2013 (Units m) 81
Figure 17: Hong Kong cat toys
distribution channels, by value, 2007−2008 (%) 85
Figure 18: Hong
Kong cat treats & milk value and value forecast, 2003−2013 (HKD m,
nominal prices) 91
Figure 19: Hong Kong cat treats & milk category growth
comparison, by value, 2003−2013 93
Figure 20: Hong Kong cat treats &
milk volume and volume forecast, 2003−2013 (Kg/Liters m) 96
Figure
21: Hong Kong cat treats & milk category growth comparison, by volume,
2003−2013 96
Figure 22: Hong Kong cat treats & milk company share,
by value, 2007−2008 (%) 98
Figure 23: Hong Kong cat treats & milk
distribution channels, by value, 2007−2008 (%) 101
Figure 24: Global
cat care market split (value terms, 2008) – Top 5 countries 106
Figure 25: Global cat care market value, 2003–2008 (Top 5 countries)
109
Figure 26: Global cat care market split (volume terms, 2008) –
Top 5 countries 111
Figure 27: Global cat care market volume,
2003–2008 (Top 5 countries) 114
Figure 28: Map of Hong Kong 117
Figure 29: Annual data review process 126
LIST OF TABLES
Table 1:
Cat care category definitions 9
Table 2: Cat care distribution channels
10
Table 3: Hong Kong cat care value, 2003−2008 (HKD m, nominal
prices) 21
Table 4: Hong Kong cat care value forecast, 2008−2013
(HKD m, nominal prices) 22
Table 5: Hong Kong cat care value,
2003−2008 (US$ m nominal prices) 24
Table 6: Hong Kong cat care
value forecast, 2008−2013 (US$ m nominal prices) 24
Table 7: Hong
Kong cat care volume, 2003−2008 (Kg/Liters/Units m) 26
Table 8: Hong
Kong cat care volume forecast, 2008−2013 (Kg/Liters/Units m) 27
Table 9: Hong Kong cat care brand share, by value, 2007−2008 (%) 30
Table 10: Hong Kong cat care value, by brand 2007−2008 (HKD m nominal
prices) 31
Table 11: Hong Kong cat care company share by value,
2007−2008 (%) 33
Table 12: Hong Kong cat care value, by company,
2007−2008 (HKD m nominal prices) 33
Table 13: Hong Kong cat care
distribution channels, by value, 2007−2008 (%) 34
Table 14: Hong
Kong cat care value, by distribution channel, 2007−2008 (HKD m nominal
prices) 34
Table 15: Hong Kong cat care expenditure per capita,
2003−2008 (HKD, nominal prices) 36
Table 16: Hong Kong cat care
forecast expenditure per capita, 2008−2013 (HKD, nominal prices) 36
Table 17: Hong Kong cat care expenditure per capita, 2003−2008 (US$
nominal prices) 37
Table 18: Hong Kong cat care forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 37
Table 19: Hong Kong cat
care consumption per capita, 2003−2008 (Kg/Liters/Units) 38
Table
20: Hong Kong cat care forecast consumption per capita, 2008−2013
(Kg/Liters/Units) 38
Table 21: Mars, Inc. Key Facts 39
Table 22:
Nestlé SA Key Facts 41
Table 23: Hong Kong cat food value,
2003−2008 (HKD m, nominal prices) 44
Table 24: Hong Kong cat food
value forecast, 2008−2013 (HKD m, nominal prices) 45
Table 25: Hong
Kong cat food value, 2003−2008 (US$ m nominal prices) 47
Table 26:
Hong Kong cat food value forecast, 2008−2013 (US$ m nominal prices)
47
Table 27: Hong Kong cat food volume, 2003−2008 (Kg m) 48
Table 28: Hong Kong cat food volume forecast, 2008−2013 (Kg m) 49
Table 29: Hong Kong cat food brand share, by value, 2007−2008 (%) 51
Table 30: Hong Kong cat food value, by brand 2007−2008 (HKD m nominal
prices) 52
Table 31: Hong Kong cat food company share by value,
2007−2008 (%) 54
Table 32: Hong Kong cat food value, by company,
2007−2008 (HKD m nominal prices) 54
Table 33: Hong Kong cat food
distribution channels, by value, 2007−2008 (%) 55
Table 34: Hong
Kong cat food value, by distribution channel, 2007−2008 (HKD m nominal
prices) 55
Table 35: Hong Kong cat food expenditure per capita,
2003−2008 (HKD, nominal prices) 57
Table 36: Hong Kong cat food
forecast expenditure per capita, 2008−2013 (HKD, nominal prices) 57
Table 37: Hong Kong cat food expenditure per capita, 2003−2008 (US$
nominal prices) 58
Table 38: Hong Kong cat food forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 58
Table 39: Hong Kong cat
food consumption per capita, 2003−2008 (Kg) 59
Table 40: Hong Kong
cat food forecast consumption per capita, 2008−2013 (Kg) 59
Table
41: Hong Kong cat litter value, 2003−2008 (HKD m, nominal prices) 60
Table 42: Hong Kong cat litter value forecast, 2008−2013 (HKD m, nominal
prices) 61
Table 43: Hong Kong cat litter value, 2003−2008 (US$ m
nominal prices) 63
Table 44: Hong Kong cat litter value forecast,
2008−2013 (US$ m nominal prices) 63
Table 45: Hong Kong cat litter
volume, 2003−2008 (Kg m) 64
Table 46: Hong Kong cat litter volume
forecast, 2008−2013 (Kg m) 65
Table 47: Hong Kong cat litter brand
share, by value, 2007−2008 (%) 67
Table 48: Hong Kong cat litter
value, by brand 2007−2008 (HKD m nominal prices) 67
Table 49: Hong
Kong cat litter company share by value, 2007−2008 (%) 69
Table 50:
Hong Kong cat litter value, by company, 2007−2008 (HKD m nominal prices)
69
Table 51: Hong Kong cat litter distribution channels, by value,
2007−2008 (%) 70
Table 52: Hong Kong cat litter value, by
distribution channel, 2007−2008 (HKD m nominal prices) 70
Table 53:
Hong Kong cat litter expenditure per capita, 2003−2008 (HKD, nominal
prices) 72
Table 54: Hong Kong cat litter forecast expenditure per capita,
2008−2013 (HKD, nominal prices) 72
Table 55: Hong Kong cat litter
expenditure per capita, 2003−2008 (US$ nominal prices) 73
Table 56:
Hong Kong cat litter forecast expenditure per capita, 2008−2013 (US$
nominal prices) 73
Table 57: Hong Kong cat litter consumption per capita,
2003−2008 (Kg) 74
Table 58: Hong Kong cat litter forecast
consumption per capita, 2008−2013 (Kg) 74
Table 59: Hong Kong cat
toys value, 2003−2008 (HKD m, nominal prices) 75
Table 60: Hong Kong
cat toys value forecast, 2008−2013 (HKD m, nominal prices) 76
Table
61: Hong Kong cat toys value, 2003−2008 (US$ m nominal prices) 78
Table 62: Hong Kong cat toys value forecast, 2008−2013 (US$ m nominal
prices) 78
Table 63: Hong Kong cat toys volume, 2003−2008 (Units m)
79
Table 64: Hong Kong cat toys volume forecast, 2008−2013 (Units m)
80
Table 65: Hong Kong cat toys brand share, by value, 2007−2008 (%)
82
Table 66: Hong Kong cat toys value, by brand 2007−2008 (HKD m
nominal prices) 82
Table 67: Hong Kong cat toys company share by value,
2007−2008 (%) 83
Table 68: Hong Kong cat toys value, by company,
2007−2008 (HKD m nominal prices) 83
Table 69: Hong Kong cat toys
distribution channels, by value, 2007−2008 (%) 84
Table 70: Hong
Kong cat toys value, by distribution channel, 2007−2008 (HKD m nominal
prices) 84
Table 71: Hong Kong cat toys expenditure per capita,
2003−2008 (HKD, nominal prices) 86
Table 72: Hong Kong cat toys
forecast expenditure per capita, 2008−2013 (HKD, nominal prices) 86
Table 73: Hong Kong cat toys expenditure per capita, 2003−2008 (US$
nominal prices) 87
Table 74: Hong Kong cat toys forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 87
Table 75: Hong Kong cat
toys consumption per capita, 2003−2008 (Units) 88
Table 76: Hong
Kong cat toys forecast consumption per capita, 2008−2013 (Units) 88
Table 77: Hong Kong cat treats & milk value, 2003−2008 (HKD m, nominal
prices) 89
Table 78: Hong Kong cat treats & milk value forecast,
2008−2013 (HKD m, nominal prices) 90
Table 79: Hong Kong cat treats
& milk value, 2003−2008 (US$ m nominal prices) 92
Table 80: Hong
Kong cat treats & milk value forecast, 2008−2013 (US$ m nominal prices)
92
Table 81: Hong Kong cat treats & milk volume, 2003−2008
(Kg/Liters m) 94
Table 82: Hong Kong cat treats & milk volume forecast,
2008−2013 (Kg/Liters m) 95
Table 83: Hong Kong cat treats & milk
brand share, by value, 2007−2008 (%) 97
Table 84: Hong Kong cat
treats & milk value, by brand 2007−2008 (HKD m nominal prices) 97
Table 85: Hong Kong cat treats & milk company share by value, 2007−2008
(%) 99
Table 86: Hong Kong cat treats & milk value, by company,
2007−2008 (HKD m nominal prices) 99
Table 87: Hong Kong cat treats &
milk distribution channels, by value, 2007−2008 (%) 100
Table 88:
Hong Kong cat treats & milk value, by distribution channel, 2007−2008
(HKD m nominal prices) 100
Table 89: Hong Kong cat treats & milk
expenditure per capita, 2003−2008 (HKD, nominal prices) 102
Table
90: Hong Kong cat treats & milk forecast expenditure per capita,
2008−2013 (HKD, nominal prices) 102
Table 91: Hong Kong cat treats
& milk expenditure per capita, 2003−2008 (US$ nominal prices) 103
Table 92: Hong Kong cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 103
Table 93: Hong Kong cat treats &
milk consumption per capita, 2003−2008 (Kg/Liters) 104
Table 94:
Hong Kong cat treats & milk forecast consumption per capita, 2008−2013
(Kg/Liters) 104
Table 95: Global cat care market value, 2008 105
Table
96: Global cat care market split (value terms (US$ m), 2008) – Top 5
countries 108
Table 97: Global cat care market volume, 2008 110
Table
98: Global cat care market split (volume terms, 2008) – Top 5 countries
113
Table 99: Leading players - Top 5 countries 115
Table 100: Hong
Kong Key Facts 117
Table 101: Hong Kong population, by age group,
2003−08 (millions) 120
Table 102: Hong Kong population forecast, by
age group, 2008−13 (millions) 121
Table 103: Hong Kong population,
by gender, 2003−08 (millions) 121
Table 104: Hong Kong population
forecast, by gender, 2008−13 (millions) 122
Table 105: Hong Kong
nominal GDP, 2003−08 (HKD bn, nominal prices) 122
Table 106: Hong
Kong nominal GDP forecast, 2008−13 (HKD bn, nominal prices) 122
Table 107: Hong Kong real GDP, 2003−08 (HKD bn, 2000 prices) 123
Table 108: Hong Kong real GDP forecast, 2008−13 (HKD bn, 2000 prices)
123
Table 109: Hong Kong real GDP, 2003−08 (US$ bn, 2000 prices)
123
Table 110: Hong Kong real GDP forecast, 2008−13 (US$ bn, 2000
prices) 124
Table 111: Hong Kong consumer price index, 2003−08
(2000=100) 124
Table 112: Hong Kong consumer price index, 2008−13
(2000=100) 124
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