Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 33
Expenditure & consumption per
capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Mars, Inc. 38
Nestlé SA 40
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43
Value
Analysis, 2003−2008 43
Value Analysis, 2008−2013 44
Value
Analysis, US$ 2003−2008 46
Value Analysis, US$ 2008−2013
46
Volume Analysis, 2003−2008 48
Volume Analysis,
2008−2013 49
Company and Brand Share Analysis 52
Distribution
Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 60
Value Analysis, 2003−2008 60
Value
Analysis, 2008−2013 61
Value Analysis, US$ 2003−2008 63
Value Analysis, US$ 2008−2013 63
Volume Analysis, 2003−2008
64
Volume Analysis, 2008−2013 65
Company and Brand Share
Analysis 67
Distribution Analysis 69
Expenditure & consumption per
capita 71
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 74
Value Analysis,
2003−2008 74
Value Analysis, 2008−2013 75
Value Analysis,
US$ 2003−2008 77
Value Analysis, US$ 2008−2013 77
Volume
Analysis, 2003−2008 78
Volume Analysis, 2008−2013 79
Company and Brand Share Analysis 81
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 88
Value Analysis, 2003−2008 88
Value Analysis,
2008−2013 89
Value Analysis, US$ 2003−2008 91
Value
Analysis, US$ 2008−2013 91
Volume Analysis, 2003−2008 93
Volume Analysis, 2008−2013 94
Company and Brand Share Analysis
96
Distribution Analysis 98
Expenditure & consumption per capita
100
Chapter 9 COUNTRY COMPARISON 103
Value 103
Volume 108
Market Share 113
Chapter 10 NEW PRODUCT DEVELOPMENT 114
Product
launches over time 114
Recent product launches 115
Chapter 11 IRELAND
SOCIOECONOMIC PROFILE 116
Country Overview 116
Key Facts 117
Political Overview 118
Economic Overview 119
Chapter 12 IRELAND
MACROECONOMIC PROFILE 120
Macroeconomic Indicators 120
Chapter 13
RESEARCH METHODOLOGY 125
Methodology overview 125
Secondary research
126
Market modeling 127
Primary research 128
Data finalization
129
Ongoing research 129
Chapter 14 APPENDIX 130
Future readings
130
How to contact experts in your industry 130
Disclaimer 130
LIST OF FIGURES
Figure 1: Ireland cat care value and value forecast,
2003−2013 (€ m, nominal prices) 23
Figure 2: Ireland cat care
category growth comparison, by value, 2003−2013 25
Figure 3: Ireland
cat care volume and volume forecast, 2003−2013 (Kg/Liters/Units m)
28
Figure 4: Ireland cat care category growth comparison, by volume,
2003−2013 29
Figure 5: Ireland cat care company share, by value,
2007−2008 (%) 31
Figure 6: Ireland cat care distribution channels,
by value, 2007−2008 (%) 34
Figure 7: Ireland cat food value and
value forecast, 2003−2013 (€ m, nominal prices) 45
Figure 8:
Ireland cat food category growth comparison, by value, 2003−2013 47
Figure 9: Ireland cat food volume and volume forecast, 2003−2013 (Kg m)
50
Figure 10: Ireland cat food category growth comparison, by volume,
2003−2013 51
Figure 11: Ireland cat food company share, by value,
2007−2008 (%) 53
Figure 12: Ireland cat food distribution channels,
by value, 2007−2008 (%) 56
Figure 13: Ireland cat litter value and
value forecast, 2003−2013 (€ m, nominal prices) 62
Figure 14:
Ireland cat litter volume and volume forecast, 2003−2013 (Kg m) 66
Figure 15: Ireland cat litter distribution channels, by value, 2007−2008
(%) 70
Figure 16: Ireland cat toys value and value forecast,
2003−2013 (€ m, nominal prices) 76
Figure 17: Ireland cat toys
volume and volume forecast, 2003−2013 (Units m) 80
Figure 18:
Ireland cat toys distribution channels, by value, 2007−2008 (%) 84
Figure 19: Ireland cat treats & milk value and value forecast, 2003−2013
(€ m, nominal prices) 90
Figure 20: Ireland cat treats & milk
category growth comparison, by value, 2003−2013 92
Figure 21:
Ireland cat treats & milk volume and volume forecast, 2003−2013
(Kg/Liters m) 95
Figure 22: Ireland cat treats & milk category growth
comparison, by volume, 2003−2013 95
Figure 23: Ireland cat treats &
milk distribution channels, by value, 2007−2008 (%) 99
Figure 24:
Global cat care market split (value terms, 2008) – Top 5 countries
104
Figure 25: Global cat care market value, 2003–2008 (Top 5
countries) 107
Figure 26: Global cat care market split (volume terms,
2008) – Top 5 countries 109
Figure 27: Global cat care market
volume, 2003–2008 (Top 5 countries) 112
Figure 28: Map of Ireland
117
Figure 29: Annual data review process 126
LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Cat care distribution
channels 10
Table 3: Ireland cat care value, 2003−2008 (€ m,
nominal prices) 21
Table 4: Ireland cat care value forecast,
2008−2013 (€ m, nominal prices) 22
Table 5: Ireland cat care
value, 2003−2008 (US$ m nominal prices) 24
Table 6: Ireland cat care
value forecast, 2008−2013 (US$ m nominal prices) 24
Table 7: Ireland
cat care volume, 2003−2008 (Kg/Liters/Units m) 26
Table 8: Ireland
cat care volume forecast, 2008−2013 (Kg/Liters/Units m) 27
Table 9:
Ireland cat care brand share, by value, 2007−2008 (%) 30
Table 10:
Ireland cat care value, by brand 2007−2008 (€ m nominal prices)
30
Table 11: Ireland cat care company share by value, 2007−2008 (%)
32
Table 12: Ireland cat care value, by company, 2007−2008 (€
m nominal prices) 32
Table 13: Ireland cat care distribution channels, by
value, 2007−2008 (%) 33
Table 14: Ireland cat care value, by
distribution channel, 2007−2008 (€ m nominal prices) 33
Table
15: Ireland cat care expenditure per capita, 2003−2008 (€, nominal
prices) 35
Table 16: Ireland cat care forecast expenditure per capita,
2008−2013 (€, nominal prices) 35
Table 17: Ireland cat care
expenditure per capita, 2003−2008 (US$ nominal prices) 36
Table 18:
Ireland cat care forecast expenditure per capita, 2008−2013 (US$ nominal
prices) 36
Table 19: Ireland cat care consumption per capita,
2003−2008 (Kg/Liters/Units) 37
Table 20: Ireland cat care forecast
consumption per capita, 2008−2013 (Kg/Liters/Units) 37
Table 21:
Mars, Inc. Key Facts 38
Table 22: Nestlé SA Key Facts 40
Table
23: Ireland cat food value, 2003−2008 (€ m, nominal prices) 43
Table 24: Ireland cat food value forecast, 2008−2013 (€ m, nominal
prices) 44
Table 25: Ireland cat food value, 2003−2008 (US$ m
nominal prices) 46
Table 26: Ireland cat food value forecast,
2008−2013 (US$ m nominal prices) 46
Table 27: Ireland cat food
volume, 2003−2008 (Kg m) 48
Table 28: Ireland cat food volume
forecast, 2008−2013 (Kg m) 49
Table 29: Ireland cat food brand
share, by value, 2007−2008 (%) 52
Table 30: Ireland cat food value,
by brand 2007−2008 (€ m nominal prices) 52
Table 31: Ireland
cat food company share by value, 2007−2008 (%) 54
Table 32: Ireland
cat food value, by company, 2007−2008 (€ m nominal prices) 54
Table 33: Ireland cat food distribution channels, by value, 2007−2008
(%) 55
Table 34: Ireland cat food value, by distribution channel,
2007−2008 (€ m nominal prices) 55
Table 35: Ireland cat food
expenditure per capita, 2003−2008 (€, nominal prices) 57
Table
36: Ireland cat food forecast expenditure per capita, 2008−2013
(€, nominal prices) 57
Table 37: Ireland cat food expenditure per
capita, 2003−2008 (US$ nominal prices) 58
Table 38: Ireland cat food
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 58
Table 39: Ireland cat food consumption per capita, 2003−2008 (Kg) 59
Table 40: Ireland cat food forecast consumption per capita, 2008−2013
(Kg) 59
Table 41: Ireland cat litter value, 2003−2008 (€ m,
nominal prices) 60
Table 42: Ireland cat litter value forecast,
2008−2013 (€ m, nominal prices) 61
Table 43: Ireland cat
litter value, 2003−2008 (US$ m nominal prices) 63
Table 44: Ireland
cat litter value forecast, 2008−2013 (US$ m nominal prices) 63
Table
45: Ireland cat litter volume, 2003−2008 (Kg m) 64
Table 46: Ireland
cat litter volume forecast, 2008−2013 (Kg m) 65
Table 47: Ireland
cat litter brand share, by value, 2007−2008 (%) 67
Table 48: Ireland
cat litter value, by brand 2007−2008 (€ m nominal prices) 67
Table 49: Ireland cat litter company share by value, 2007−2008 (%)
68
Table 50: Ireland cat litter value, by company, 2007−2008
(€ m nominal prices) 68
Table 51: Ireland cat litter distribution
channels, by value, 2007−2008 (%) 69
Table 52: Ireland cat litter
value, by distribution channel, 2007−2008 (€ m nominal prices)
69
Table 53: Ireland cat litter expenditure per capita, 2003−2008
(€, nominal prices) 71
Table 54: Ireland cat litter forecast
expenditure per capita, 2008−2013 (€, nominal prices) 71
Table
55: Ireland cat litter expenditure per capita, 2003−2008 (US$ nominal
prices) 72
Table 56: Ireland cat litter forecast expenditure per capita,
2008−2013 (US$ nominal prices) 72
Table 57: Ireland cat litter
consumption per capita, 2003−2008 (Kg) 73
Table 58: Ireland cat
litter forecast consumption per capita, 2008−2013 (Kg) 73
Table 59:
Ireland cat toys value, 2003−2008 (€ m, nominal prices) 74
Table 60: Ireland cat toys value forecast, 2008−2013 (€ m, nominal
prices) 75
Table 61: Ireland cat toys value, 2003−2008 (US$ m
nominal prices) 77
Table 62: Ireland cat toys value forecast,
2008−2013 (US$ m nominal prices) 77
Table 63: Ireland cat toys
volume, 2003−2008 (Units m) 78
Table 64: Ireland cat toys volume
forecast, 2008−2013 (Units m) 79
Table 65: Ireland cat toys brand
share, by value, 2007−2008 (%) 81
Table 66: Ireland cat toys value,
by brand 2007−2008 (€ m nominal prices) 81
Table 67: Ireland
cat toys company share by value, 2007−2008 (%) 82
Table 68: Ireland
cat toys value, by company, 2007−2008 (€ m nominal prices) 82
Table 69: Ireland cat toys distribution channels, by value, 2007−2008
(%) 83
Table 70: Ireland cat toys value, by distribution channel,
2007−2008 (€ m nominal prices) 83
Table 71: Ireland cat toys
expenditure per capita, 2003−2008 (€, nominal prices) 85
Table
72: Ireland cat toys forecast expenditure per capita, 2008−2013
(€, nominal prices) 85
Table 73: Ireland cat toys expenditure per
capita, 2003−2008 (US$ nominal prices) 86
Table 74: Ireland cat toys
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 86
Table 75: Ireland cat toys consumption per capita, 2003−2008 (Units)
87
Table 76: Ireland cat toys forecast consumption per capita,
2008−2013 (Units) 87
Table 77: Ireland cat treats & milk value,
2003−2008 (€ m, nominal prices) 88
Table 78: Ireland cat
treats & milk value forecast, 2008−2013 (€ m, nominal prices)
89
Table 79: Ireland cat treats & milk value, 2003−2008 (US$ m
nominal prices) 91
Table 80: Ireland cat treats & milk value forecast,
2008−2013 (US$ m nominal prices) 91
Table 81: Ireland cat treats &
milk volume, 2003−2008 (Kg/Liters m) 93
Table 82: Ireland cat treats
& milk volume forecast, 2008−2013 (Kg/Liters m) 94
Table 83: Ireland
cat treats & milk brand share, by value, 2007−2008 (%) 96
Table 84:
Ireland cat treats & milk value, by brand 2007−2008 (€ m nominal
prices) 96
Table 85: Ireland cat treats & milk company share by value,
2007−2008 (%) 97
Table 86: Ireland cat treats & milk value, by
company, 2007−2008 (€ m nominal prices) 97
Table 87: Ireland
cat treats & milk distribution channels, by value, 2007−2008 (%) 98
Table 88: Ireland cat treats & milk value, by distribution channel,
2007−2008 (€ m nominal prices) 98
Table 89: Ireland cat treats
& milk expenditure per capita, 2003−2008 (€, nominal prices)
100
Table 90: Ireland cat treats & milk forecast expenditure per capita,
2008−2013 (€, nominal prices) 100
Table 91: Ireland cat treats
& milk expenditure per capita, 2003−2008 (US$ nominal prices) 101
Table 92: Ireland cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 101
Table 93: Ireland cat treats &
milk consumption per capita, 2003−2008 (Kg/Liters) 102
Table 94:
Ireland cat treats & milk forecast consumption per capita, 2008−2013
(Kg/Liters) 102
Table 95: Global cat care market value, 2008 103
Table
96: Global cat care market split (value terms (US$ m), 2008) – Top 5
countries 106
Table 97: Global cat care market volume, 2008 108
Table
98: Global cat care market split (volume terms, 2008) – Top 5 countries
111
Table 99: Leading players - Top 5 countries 113
Table 100: Ireland
cat care new product launches reports, by company 2008 114
Table 101:
Ireland cat care new product launches SKUs, by company 2008 114
Table 102:
Ireland cat care new product launches (reports), by flavor and fragrances 2008
114
Table 103: Ireland cat care new product launches (reports), by
Ingredients 2008 115
Table 104: Ireland cat care new product launches
(reports) 115
Table 105: Ireland Key Facts 117
Table 106: Ireland
population, by age group, 2003−08 (millions) 120
Table 107: Ireland
population forecast, by age group, 2008−13 (millions) 121
Table 108:
Ireland population, by gender, 2003−08 (millions) 121
Table 109:
Ireland population forecast, by gender, 2008−13 (millions) 122
Table
110: Ireland nominal GDP, 2003−08 (€ bn, nominal prices) 122
Table 111: Ireland nominal GDP forecast, 2008−13 (€ bn, nominal
prices) 122
Table 112: Ireland real GDP, 2003−08 (€ bn, 2000
prices) 123
Table 113: Ireland real GDP forecast, 2008−13 (€
bn, 2000 prices) 123
Table 114: Ireland real GDP, 2003−08 (US$ bn,
2000 prices) 123
Table 115: Ireland real GDP forecast, 2008−13 (US$
bn, 2000 prices) 124
Table 116: Ireland consumer price index,
2003−08 (2000=100) 124
Table 117: Ireland consumer price index,
2008−13 (2000=100) 124
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