Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 35
Expenditure & consumption per
capita 37
Chapter 4 LEADING COMPANY PROFILES 40
Mars, Inc. 40
Nestle S.A. 42
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 45
Value
Analysis, 2003−2008 45
Value Analysis, 2008−2013 46
Value
Analysis, US$ 2003−2008 48
Value Analysis, US$ 2008−2013
48
Volume Analysis, 2003−2008 50
Volume Analysis,
2008−2013 51
Company and Brand Share Analysis 54
Distribution
Analysis 58
Expenditure & consumption per capita 60
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 63
Value Analysis, 2003−2008 63
Value
Analysis, 2008−2013 64
Value Analysis, US$ 2003−2008 66
Value Analysis, US$ 2008−2013 66
Volume Analysis, 2003−2008
67
Volume Analysis, 2008−2013 68
Company and Brand Share
Analysis 70
Distribution Analysis 72
Expenditure & consumption per
capita 74
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 77
Value Analysis,
2003−2008 77
Value Analysis, 2008−2013 78
Value Analysis,
US$ 2003−2008 80
Value Analysis, US$ 2008−2013 80
Volume
Analysis, 2003−2008 81
Volume Analysis, 2008−2013 82
Company and Brand Share Analysis 84
Distribution Analysis 86
Expenditure & consumption per capita 88
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 91
Value Analysis, 2003−2008 91
Value Analysis,
2008−2013 92
Value Analysis, US$ 2003−2008 94
Value
Analysis, US$ 2008−2013 94
Volume Analysis, 2003−2008 96
Volume Analysis, 2008−2013 97
Company and Brand Share Analysis
100
Distribution Analysis 102
Expenditure & consumption per capita
104
Chapter 9 COUNTRY COMPARISON 107
Value 107
Volume 112
Market Share 117
Chapter 10 NEW PRODUCT DEVELOPMENT 118
Product
launches over time 118
Recent product launches 120
Chapter 11 ITALY
SOCIOECONOMIC PROFILE 121
Country Overview 121
Key Facts 122
Political Overview 123
Italy Economic Overview 124
Chapter 12 ITALY
MACROECONOMIC PROFILE 125
Macroeconomic Indicators 125
Chapter 13
RESEARCH METHODOLOGY 130
Methodology overview 130
Secondary research
131
Market modeling 132
Primary research 133
Data finalization
134
Ongoing research 134
Chapter 14 APPENDIX 135
Future readings
135
How to contact experts in your industry 135
Disclaimer 135
LIST OF FIGURES
Figure 1: Italy cat care value and value forecast,
2003−2013 (€ m, nominal prices) 23
Figure 2: Italy cat care
category growth comparison, by value, 2003−2013 25
Figure 3: Italy
cat care volume and volume forecast, 2003−2013 (Kg/Liters/Units m)
28
Figure 4: Italy cat care category growth comparison, by volume,
2003−2013 29
Figure 5: Italy cat care company share, by value,
2007−2008 (%) 32
Figure 6: Italy cat care distribution channels, by
value, 2007−2008 (%) 36
Figure 7: Italy cat food value and value
forecast, 2003−2013 (€ m, nominal prices) 47
Figure 8: Italy
cat food category growth comparison, by value, 2003−2013 49
Figure
9: Italy cat food volume and volume forecast, 2003−2013 (Kg m) 52
Figure 10: Italy cat food category growth comparison, by volume,
2003−2013 53
Figure 11: Italy cat food company share, by value,
2007−2008 (%) 56
Figure 12: Italy cat food distribution channels, by
value, 2007−2008 (%) 59
Figure 13: Italy cat litter value and value
forecast, 2003−2013 (€ m, nominal prices) 65
Figure 14: Italy
cat litter volume and volume forecast, 2003−2013 (Kg m) 69
Figure
15: Italy cat litter distribution channels, by value, 2007−2008 (%)
73
Figure 16: Italy cat toys value and value forecast, 2003−2013
(€ m, nominal prices) 79
Figure 17: Italy cat toys volume and volume
forecast, 2003−2013 (Units m) 83
Figure 18: Italy cat toys
distribution channels, by value, 2007−2008 (%) 87
Figure 19: Italy
cat treats & milk value and value forecast, 2003−2013 (€ m,
nominal prices) 93
Figure 20: Italy cat treats & milk category growth
comparison, by value, 2003−2013 95
Figure 21: Italy cat treats &
milk volume and volume forecast, 2003−2013 (Kg/Liters m) 98
Figure
22: Italy cat treats & milk category growth comparison, by volume,
2003−2013 99
Figure 23: Italy cat treats & milk distribution
channels, by value, 2007−2008 (%) 103
Figure 24: Global cat care
market split (value terms, 2008) – Top 5 countries 108
Figure 25:
Global cat care market value, 2003–2008 (Top 5 countries) 111
Figure
26: Global cat care market split (volume terms, 2008) – Top 5 countries
113
Figure 27: Global cat care market volume, 2003–2008 (Top 5
countries) 116
Figure 28: Map of Italy 122
Figure 29: Annual data
review process 131
LIST OF TABLES
Table 1: Cat care category
definitions 9
Table 2: Cat care distribution channels 10
Table 3:
Italy cat care value, 2003−2008 (€ m, nominal prices) 21
Table
4: Italy cat care value forecast, 2008−2013 (€ m, nominal prices)
22
Table 5: Italy cat care value, 2003−2008 (US$ m nominal prices)
24
Table 6: Italy cat care value forecast, 2008−2013 (US$ m nominal
prices) 24
Table 7: Italy cat care volume, 2003−2008
(Kg/Liters/Units m) 26
Table 8: Italy cat care volume forecast,
2008−2013 (Kg/Liters/Units m) 27
Table 9: Italy cat care brand
share, by value, 2007−2008 (%) 30
Table 10: Italy cat care value, by
brand 2007−2008 (€ m nominal prices) 31
Table 11: Italy cat
care company share by value, 2007−2008 (%) 33
Table 12: Italy cat
care value, by company, 2007−2008 (€ m nominal prices) 34
Table 13: Italy cat care distribution channels, by value, 2007−2008 (%)
35
Table 14: Italy cat care value, by distribution channel,
2007−2008 (€ m nominal prices) 35
Table 15: Italy cat care
expenditure per capita, 2003−2008 (€, nominal prices) 37
Table
16: Italy cat care forecast expenditure per capita, 2008−2013 (€,
nominal prices) 37
Table 17: Italy cat care expenditure per capita,
2003−2008 (US$ nominal prices) 38
Table 18: Italy cat care forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 38
Table 19:
Italy cat care consumption per capita, 2003−2008 (Kg/Liters/Units)
39
Table 20: Italy cat care forecast consumption per capita,
2008−2013 (Kg/Liters/Units) 39
Table 21: Mars, Inc. Key Facts 40
Table 22: Nestle S.A. Key Facts 42
Table 23: Italy cat food value,
2003−2008 (€ m, nominal prices) 45
Table 24: Italy cat food
value forecast, 2008−2013 (€ m, nominal prices) 46
Table 25:
Italy cat food value, 2003−2008 (US$ m nominal prices) 48
Table 26:
Italy cat food value forecast, 2008−2013 (US$ m nominal prices) 48
Table 27: Italy cat food volume, 2003−2008 (Kg m) 50
Table 28: Italy
cat food volume forecast, 2008−2013 (Kg m) 51
Table 29: Italy cat
food brand share, by value, 2007−2008 (%) 54
Table 30: Italy cat
food value, by brand 2007−2008 (€ m nominal prices) 55
Table
31: Italy cat food company share by value, 2007−2008 (%) 57
Table
32: Italy cat food value, by company, 2007−2008 (€ m nominal
prices) 57
Table 33: Italy cat food distribution channels, by value,
2007−2008 (%) 58
Table 34: Italy cat food value, by distribution
channel, 2007−2008 (€ m nominal prices) 58
Table 35: Italy cat
food expenditure per capita, 2003−2008 (€, nominal prices) 60
Table 36: Italy cat food forecast expenditure per capita, 2008−2013
(€, nominal prices) 60
Table 37: Italy cat food expenditure per
capita, 2003−2008 (US$ nominal prices) 61
Table 38: Italy cat food
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 61
Table 39: Italy cat food consumption per capita, 2003−2008 (Kg) 62
Table 40: Italy cat food forecast consumption per capita, 2008−2013 (Kg)
62
Table 41: Italy cat litter value, 2003−2008 (€ m, nominal
prices) 63
Table 42: Italy cat litter value forecast, 2008−2013
(€ m, nominal prices) 64
Table 43: Italy cat litter value,
2003−2008 (US$ m nominal prices) 66
Table 44: Italy cat litter value
forecast, 2008−2013 (US$ m nominal prices) 66
Table 45: Italy cat
litter volume, 2003−2008 (Kg m) 67
Table 46: Italy cat litter volume
forecast, 2008−2013 (Kg m) 68
Table 47: Italy cat litter brand
share, by value, 2007−2008 (%) 70
Table 48: Italy cat litter value,
by brand 2007−2008 (€ m nominal prices) 70
Table 49: Italy cat
litter company share by value, 2007−2008 (%) 71
Table 50: Italy cat
litter value, by company, 2007−2008 (€ m nominal prices) 71
Table 51: Italy cat litter distribution channels, by value, 2007−2008
(%) 72
Table 52: Italy cat litter value, by distribution channel,
2007−2008 (€ m nominal prices) 72
Table 53: Italy cat litter
expenditure per capita, 2003−2008 (€, nominal prices) 74
Table
54: Italy cat litter forecast expenditure per capita, 2008−2013
(€, nominal prices) 74
Table 55: Italy cat litter expenditure per
capita, 2003−2008 (US$ nominal prices) 75
Table 56: Italy cat litter
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 75
Table 57: Italy cat litter consumption per capita, 2003−2008 (Kg) 76
Table 58: Italy cat litter forecast consumption per capita, 2008−2013
(Kg) 76
Table 59: Italy cat toys value, 2003−2008 (€ m,
nominal prices) 77
Table 60: Italy cat toys value forecast,
2008−2013 (€ m, nominal prices) 78
Table 61: Italy cat toys
value, 2003−2008 (US$ m nominal prices) 80
Table 62: Italy cat toys
value forecast, 2008−2013 (US$ m nominal prices) 80
Table 63: Italy
cat toys volume, 2003−2008 (Units m) 81
Table 64: Italy cat toys
volume forecast, 2008−2013 (Units m) 82
Table 65: Italy cat toys
brand share, by value, 2007−2008 (%) 84
Table 66: Italy cat toys
value, by brand 2007−2008 (€ m nominal prices) 84
Table 67:
Italy cat toys company share by value, 2007−2008 (%) 85
Table 68:
Italy cat toys value, by company, 2007−2008 (€ m nominal prices)
85
Table 69: Italy cat toys distribution channels, by value,
2007−2008 (%) 86
Table 70: Italy cat toys value, by distribution
channel, 2007−2008 (€ m nominal prices) 86
Table 71: Italy cat
toys expenditure per capita, 2003−2008 (€, nominal prices) 88
Table 72: Italy cat toys forecast expenditure per capita, 2008−2013
(€, nominal prices) 88
Table 73: Italy cat toys expenditure per
capita, 2003−2008 (US$ nominal prices) 89
Table 74: Italy cat toys
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 89
Table 75: Italy cat toys consumption per capita, 2003−2008 (Units)
90
Table 76: Italy cat toys forecast consumption per capita,
2008−2013 (Units) 90
Table 77: Italy cat treats & milk value,
2003−2008 (€ m, nominal prices) 91
Table 78: Italy cat treats
& milk value forecast, 2008−2013 (€ m, nominal prices) 92
Table 79: Italy cat treats & milk value, 2003−2008 (US$ m nominal
prices) 94
Table 80: Italy cat treats & milk value forecast,
2008−2013 (US$ m nominal prices) 94
Table 81: Italy cat treats &
milk volume, 2003−2008 (Kg/Liters m) 96
Table 82: Italy cat treats &
milk volume forecast, 2008−2013 (Kg/Liters m) 97
Table 83: Italy cat
treats & milk brand share, by value, 2007−2008 (%) 100
Table 84:
Italy cat treats & milk value, by brand 2007−2008 (€ m nominal
prices) 100
Table 85: Italy cat treats & milk company share by value,
2007−2008 (%) 101
Table 86: Italy cat treats & milk value, by
company, 2007−2008 (€ m nominal prices) 101
Table 87: Italy
cat treats & milk distribution channels, by value, 2007−2008 (%) 102
Table 88: Italy cat treats & milk value, by distribution channel,
2007−2008 (€ m nominal prices) 102
Table 89: Italy cat treats
& milk expenditure per capita, 2003−2008 (€, nominal prices)
104
Table 90: Italy cat treats & milk forecast expenditure per capita,
2008−2013 (€, nominal prices) 104
Table 91: Italy cat treats &
milk expenditure per capita, 2003−2008 (US$ nominal prices) 105
Table 92: Italy cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 105
Table 93: Italy cat treats & milk
consumption per capita, 2003−2008 (Kg/Liters) 106
Table 94: Italy
cat treats & milk forecast consumption per capita, 2008−2013 (Kg/Liters)
106
Table 95: Global cat care market value, 2008 107
Table 96: Global
cat care market split (value terms (US$ m), 2008) – Top 5 countries
110
Table 97: Global cat care market volume, 2008 112
Table 98: Global
cat care market split (volume terms, 2008) – Top 5 countries 115
Table 99: Leading players - Top 5 countries 117
Table 100: Italy cat care
new product launches reports, by company (Top 5 companies), 2008 118
Table
101: Italy cat care new product launches SKUs, by company (Top 5 companies),
2008 118
Table 102: Italy cat care new product launches (reports), by
flavor and fragrances (Top 10 flavors), 2008 119
Table 103: Italy cat
care new product launches (reports), by Ingredients (Top 10 Ingredients), 2008
119
Table 104: Italy cat care new product launches (reports), by Package
tags or Claims (Top 10 claims), 2008 120
Table 105: Italy cat care new
product launches (reports) - Recent 5 launches (2008) 120
Table 106: Italy
Key Facts 122
Table 107: Italy population, by age group, 2003−08
(millions) 125
Table 108: Italy population forecast, by age group,
2008−13 (millions) 126
Table 109: Italy population, by gender,
2003−08 (millions) 126
Table 110: Italy population forecast, by
gender, 2008−13 (millions) 127
Table 111: Italy nominal GDP,
2003−08 (€ bn, nominal prices) 127
Table 112: Italy nominal
GDP forecast, 2008−13 (€ bn, nominal prices) 127
Table 113:
Italy real GDP, 2003−08 (€ bn, 2000 prices) 128
Table 114:
Italy real GDP forecast, 2008−13 (€ bn, 2000 prices) 128
Table
115: Italy real GDP, 2003−08 (US$ bn, 2000 prices) 128
Table 116:
Italy real GDP forecast, 2008−13 (US$ bn, 2000 prices) 129
Table
117: Italy consumer price index, 2003−08 (2000=100) 129
Table 118:
Italy consumer price index, 2008−13 (2000=100) 129
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