Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat toys 5
Summary category
level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this
report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2003−2008 21
Value
Analysis, 2008−2013 22
Value Analysis, US$ 2003−2008 24
Value Analysis, US$ 2008−2013 24
Volume Analysis, 2003−2008
26
Volume Analysis, 2008−2013 27
Company and Brand Share
Analysis 30
Distribution Analysis 37
Expenditure & consumption per
capita 39
Chapter 4 LEADING COMPANY PROFILES 42
Nestle S.A. 42
Mars, Inc. 45
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 47
Value
Analysis, 2003−2008 47
Value Analysis, 2008−2013 48
Value
Analysis, US$ 2003−2008 50
Value Analysis, US$ 2008−2013
50
Volume Analysis, 2003−2008 52
Volume Analysis,
2008−2013 53
Company and Brand Share Analysis 56
Distribution
Analysis 61
Expenditure & consumption per capita 63
Chapter 6 CATEGORY
ANALYSIS - CAT LITTER 66
Value Analysis, 2003−2008 66
Value
Analysis, 2008−2013 67
Value Analysis, US$ 2003−2008 69
Value Analysis, US$ 2008−2013 69
Volume Analysis, 2003−2008
70
Volume Analysis, 2008−2013 71
Company and Brand Share
Analysis 73
Distribution Analysis 76
Expenditure & consumption per
capita 78
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 81
Value Analysis,
2003−2008 81
Value Analysis, 2008−2013 82
Value Analysis,
US$ 2003−2008 84
Value Analysis, US$ 2008−2013 84
Volume
Analysis, 2003−2008 85
Volume Analysis, 2008−2013 86
Company and Brand Share Analysis 88
Distribution Analysis 91
Expenditure & consumption per capita 93
Chapter 8 CATEGORY ANALYSIS - CAT
TREATS & MILK 96
Value Analysis, 2003−2008 96
Value Analysis,
2008−2013 97
Value Analysis, US$ 2003−2008 99
Value
Analysis, US$ 2008−2013 99
Volume Analysis, 2003−2008 101
Volume Analysis, 2008−2013 102
Company and Brand Share Analysis
105
Distribution Analysis 108
Expenditure & consumption per capita
110
Chapter 9 COUNTRY COMPARISON 113
Value 113
Volume 118
Market Share 123
Chapter 10 NEW PRODUCT DEVELOPMENT 124
Product
launches over time 124
Recent product launches 126
Chapter 11 JAPAN
SOCIOECONOMIC PROFILE 127
Country Overview 127
Key Facts 128
Political Overview 129
Japan Economic Overview 130
Chapter 12 JAPAN
MACROECONOMIC PROFILE 131
Macroeconomic Indicators 131
Chapter 13
RESEARCH METHODOLOGY 136
Methodology overview 136
Secondary research
137
Market modeling 138
Primary research 139
Data finalization
140
Ongoing research 140
Chapter 14 APPENDIX 141
Future readings
141
How to contact experts in your industry 141
Disclaimer 141
LIST OF FIGURES
Figure 1: Japan cat care value and value forecast,
2003−2013 (JPY m, nominal prices) 23
Figure 2: Japan cat care
category growth comparison, by value, 2003−2013 25
Figure 3: Japan
cat care volume and volume forecast, 2003−2013 (Kg/Liters/Units m)
28
Figure 4: Japan cat care category growth comparison, by volume,
2003−2013 29
Figure 5: Japan cat care company share, by value,
2007−2008 (%) 34
Figure 6: Japan cat care distribution channels, by
value, 2007−2008 (%) 38
Figure 7: Japan cat food value and value
forecast, 2003−2013 (JPY m, nominal prices) 49
Figure 8: Japan cat
food category growth comparison, by value, 2003−2013 51
Figure 9:
Japan cat food volume and volume forecast, 2003−2013 (Kg m) 54
Figure 10: Japan cat food category growth comparison, by volume,
2003−2013 55
Figure 11: Japan cat food company share, by value,
2007−2008 (%) 58
Figure 12: Japan cat food distribution channels, by
value, 2007−2008 (%) 62
Figure 13: Japan cat litter value and value
forecast, 2003−2013 (JPY m, nominal prices) 68
Figure 14: Japan cat
litter volume and volume forecast, 2003−2013 (Kg m) 72
Figure 15:
Japan cat litter company share, by value, 2007−2008 (%) 74
Figure
16: Japan cat litter distribution channels, by value, 2007−2008 (%)
77
Figure 17: Japan cat toys value and value forecast, 2003−2013
(JPY m, nominal prices) 83
Figure 18: Japan cat toys volume and volume
forecast, 2003−2013 (Units m) 87
Figure 19: Japan cat toys company
share, by value, 2007−2008 (%) 89
Figure 20: Japan cat toys
distribution channels, by value, 2007−2008 (%) 92
Figure 21: Japan
cat treats & milk value and value forecast, 2003−2013 (JPY m, nominal
prices) 98
Figure 22: Japan cat treats & milk category growth comparison,
by value, 2003−2013 100
Figure 23: Japan cat treats & milk volume
and volume forecast, 2003−2013 (Kg/Liters m) 103
Figure 24: Japan
cat treats & milk category growth comparison, by volume, 2003−2013
104
Figure 25: Japan cat treats & milk company share, by value,
2007−2008 (%) 106
Figure 26: Japan cat treats & milk distribution
channels, by value, 2007−2008 (%) 109
Figure 27: Global cat care
market split (value terms, 2008) – Top 5 countries 114
Figure 28:
Global cat care market value, 2003–2008 (Top 5 countries) 117
Figure
29: Global cat care market split (volume terms, 2008) – Top 5 countries
119
Figure 30: Global cat care market volume, 2003–2008 (Top 5
countries) 122
Figure 31: Map of Japan 128
Figure 32: Annual data
review process 137
LIST OF TABLES
Table 1: Cat care category
definitions 9
Table 2: Cat care distribution channels 10
Table 3:
Japan cat care value, 2003−2008 (JPY m, nominal prices) 21
Table 4:
Japan cat care value forecast, 2008−2013 (JPY m, nominal prices) 22
Table 5: Japan cat care value, 2003−2008 (US$ m nominal prices) 24
Table 6: Japan cat care value forecast, 2008−2013 (US$ m nominal prices)
24
Table 7: Japan cat care volume, 2003−2008 (Kg/Liters/Units m)
26
Table 8: Japan cat care volume forecast, 2008−2013
(Kg/Liters/Units m) 27
Table 9: Japan cat care brand share, by value,
2007−2008 (%) 30
Table 10: Japan cat care value, by brand
2007−2008 (JPY m nominal prices) 32
Table 11: Japan cat care company
share by value, 2007−2008 (%) 35
Table 12: Japan cat care value, by
company, 2007−2008 (JPY m nominal prices) 36
Table 13: Japan cat
care distribution channels, by value, 2007−2008 (%) 37
Table 14:
Japan cat care value, by distribution channel, 2007−2008 (JPY m nominal
prices) 37
Table 15: Japan cat care expenditure per capita,
2003−2008 (JPY, nominal prices) 39
Table 16: Japan cat care forecast
expenditure per capita, 2008−2013 (JPY, nominal prices) 39
Table 17:
Japan cat care expenditure per capita, 2003−2008 (US$ nominal prices)
40
Table 18: Japan cat care forecast expenditure per capita,
2008−2013 (US$ nominal prices) 40
Table 19: Japan cat care
consumption per capita, 2003−2008 (Kg/Liters/Units) 41
Table 20:
Japan cat care forecast consumption per capita, 2008−2013
(Kg/Liters/Units) 41
Table 21: Nestle S.A. Key Facts 42
Table 22:
Mars, Inc. Key Facts 45
Table 23: Japan cat food value, 2003−2008
(JPY m, nominal prices) 47
Table 24: Japan cat food value forecast,
2008−2013 (JPY m, nominal prices) 48
Table 25: Japan cat food value,
2003−2008 (US$ m nominal prices) 50
Table 26: Japan cat food value
forecast, 2008−2013 (US$ m nominal prices) 50
Table 27: Japan cat
food volume, 2003−2008 (Kg m) 52
Table 28: Japan cat food volume
forecast, 2008−2013 (Kg m) 53
Table 29: Japan cat food brand share,
by value, 2007−2008 (%) 56
Table 30: Japan cat food value, by brand
2007−2008 (JPY m nominal prices) 57
Table 31: Japan cat food company
share by value, 2007−2008 (%) 59
Table 32: Japan cat food value, by
company, 2007−2008 (JPY m nominal prices) 60
Table 33: Japan cat
food distribution channels, by value, 2007−2008 (%) 61
Table 34:
Japan cat food value, by distribution channel, 2007−2008 (JPY m nominal
prices) 61
Table 35: Japan cat food expenditure per capita,
2003−2008 (JPY, nominal prices) 63
Table 36: Japan cat food forecast
expenditure per capita, 2008−2013 (JPY, nominal prices) 63
Table 37:
Japan cat food expenditure per capita, 2003−2008 (US$ nominal prices)
64
Table 38: Japan cat food forecast expenditure per capita,
2008−2013 (US$ nominal prices) 64
Table 39: Japan cat food
consumption per capita, 2003−2008 (Kg) 65
Table 40: Japan cat food
forecast consumption per capita, 2008−2013 (Kg) 65
Table 41: Japan
cat litter value, 2003−2008 (JPY m, nominal prices) 66
Table 42:
Japan cat litter value forecast, 2008−2013 (JPY m, nominal prices)
67
Table 43: Japan cat litter value, 2003−2008 (US$ m nominal
prices) 69
Table 44: Japan cat litter value forecast, 2008−2013 (US$
m nominal prices) 69
Table 45: Japan cat litter volume, 2003−2008
(Kg m) 70
Table 46: Japan cat litter volume forecast, 2008−2013 (Kg
m) 71
Table 47: Japan cat litter brand share, by value, 2007−2008
(%) 73
Table 48: Japan cat litter value, by brand 2007−2008 (JPY m
nominal prices) 73
Table 49: Japan cat litter company share by value,
2007−2008 (%) 75
Table 50: Japan cat litter value, by company,
2007−2008 (JPY m nominal prices) 75
Table 51: Japan cat litter
distribution channels, by value, 2007−2008 (%) 76
Table 52: Japan
cat litter value, by distribution channel, 2007−2008 (JPY m nominal
prices) 76
Table 53: Japan cat litter expenditure per capita,
2003−2008 (JPY, nominal prices) 78
Table 54: Japan cat litter
forecast expenditure per capita, 2008−2013 (JPY, nominal prices) 78
Table 55: Japan cat litter expenditure per capita, 2003−2008 (US$
nominal prices) 79
Table 56: Japan cat litter forecast expenditure per
capita, 2008−2013 (US$ nominal prices) 79
Table 57: Japan cat litter
consumption per capita, 2003−2008 (Kg) 80
Table 58: Japan cat litter
forecast consumption per capita, 2008−2013 (Kg) 80
Table 59: Japan
cat toys value, 2003−2008 (JPY m, nominal prices) 81
Table 60: Japan
cat toys value forecast, 2008−2013 (JPY m, nominal prices) 82
Table
61: Japan cat toys value, 2003−2008 (US$ m nominal prices) 84
Table
62: Japan cat toys value forecast, 2008−2013 (US$ m nominal prices)
84
Table 63: Japan cat toys volume, 2003−2008 (Units m) 85
Table
64: Japan cat toys volume forecast, 2008−2013 (Units m) 86
Table 65:
Japan cat toys brand share, by value, 2007−2008 (%) 88
Table 66:
Japan cat toys value, by brand 2007−2008 (JPY m nominal prices) 88
Table 67: Japan cat toys company share by value, 2007−2008 (%) 90
Table 68: Japan cat toys value, by company, 2007−2008 (JPY m nominal
prices) 90
Table 69: Japan cat toys distribution channels, by value,
2007−2008 (%) 91
Table 70: Japan cat toys value, by distribution
channel, 2007−2008 (JPY m nominal prices) 91
Table 71: Japan cat
toys expenditure per capita, 2003−2008 (JPY, nominal prices) 93
Table 72: Japan cat toys forecast expenditure per capita, 2008−2013
(JPY, nominal prices) 93
Table 73: Japan cat toys expenditure per capita,
2003−2008 (US$ nominal prices) 94
Table 74: Japan cat toys forecast
expenditure per capita, 2008−2013 (US$ nominal prices) 94
Table 75:
Japan cat toys consumption per capita, 2003−2008 (Units) 95
Table
76: Japan cat toys forecast consumption per capita, 2008−2013 (Units)
95
Table 77: Japan cat treats & milk value, 2003−2008 (JPY m,
nominal prices) 96
Table 78: Japan cat treats & milk value forecast,
2008−2013 (JPY m, nominal prices) 97
Table 79: Japan cat treats &
milk value, 2003−2008 (US$ m nominal prices) 99
Table 80: Japan cat
treats & milk value forecast, 2008−2013 (US$ m nominal prices) 99
Table 81: Japan cat treats & milk volume, 2003−2008 (Kg/Liters m)
101
Table 82: Japan cat treats & milk volume forecast, 2008−2013
(Kg/Liters m) 102
Table 83: Japan cat treats & milk brand share, by value,
2007−2008 (%) 105
Table 84: Japan cat treats & milk value, by brand
2007−2008 (JPY m nominal prices) 105
Table 85: Japan cat treats &
milk company share by value, 2007−2008 (%) 107
Table 86: Japan cat
treats & milk value, by company, 2007−2008 (JPY m nominal prices)
107
Table 87: Japan cat treats & milk distribution channels, by value,
2007−2008 (%) 108
Table 88: Japan cat treats & milk value, by
distribution channel, 2007−2008 (JPY m nominal prices) 108
Table
89: Japan cat treats & milk expenditure per capita, 2003−2008 (JPY,
nominal prices) 110
Table 90: Japan cat treats & milk forecast expenditure
per capita, 2008−2013 (JPY, nominal prices) 110
Table 91: Japan cat
treats & milk expenditure per capita, 2003−2008 (US$ nominal prices)
111
Table 92: Japan cat treats & milk forecast expenditure per capita,
2008−2013 (US$ nominal prices) 111
Table 93: Japan cat treats &
milk consumption per capita, 2003−2008 (Kg/Liters) 112
Table 94:
Japan cat treats & milk forecast consumption per capita, 2008−2013
(Kg/Liters) 112
Table 95: Global cat care market value, 2008 113
Table
96: Global cat care market split (value terms (US$ m), 2008) – Top 5
countries 116
Table 97: Global cat care market volume, 2008 118
Table
98: Global cat care market split (volume terms, 2008) – Top 5 countries
121
Table 99: Leading players - Top 5 countries 123
Table 100: Japan
cat care new product launches reports, by company (Top 5 companies), 2008
124
Table 101: Japan cat care new product launches SKUs, by company (Top 5
companies), 2008 124
Table 102: Japan cat care new product launches
(reports), by flavor and fragrances (Top 10 flavors), 2008 125
Table 103:
Japan cat care new product launches (reports), by Ingredients (Top 10
Ingredients), 2008 125
Table 104: Japan cat care new product launches
(reports), by Package tags or Claims (Top 10 claims), 2008 126
Table 105:
Japan cat care new product launches (reports) - Recent 5 launches (2008)
126
Table 106: Japan Key Facts 128
Table 107: Japan population, by age
group, 2003−08 (millions) 131
Table 108: Japan population forecast,
by age group, 2008−13 (millions) 132
Table 109: Japan population, by
gender, 2003−08 (millions) 132
Table 110: Japan population forecast,
by gender, 2008−13 (millions) 133
Table 111: Japan nominal GDP,
2003−08 (JPY bn, nominal prices) 133
Table 112: Japan nominal GDP
forecast, 2008−13 (JPY bn, nominal prices) 133
Table 113: Japan real
GDP, 2003−08 (JPY bn, 2000 prices) 134
Table 114: Japan real GDP
forecast, 2008−13 (JPY bn, 2000 prices) 134
Table 115: Japan real
GDP, 2003−08 (US$ bn, 2000 prices) 134
Table 116: Japan real GDP
forecast, 2008−13 (US$ bn, 2000 prices) 135
Table 117: Japan
consumer price index, 2003−08 (2000=100) 135
Table 118: Japan
consumer price index, 2008−13 (2000=100) 135
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