Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Cat care 2
Summary category level - Cat food 3
Summary category level
- Cat litter 4
Summary category level - Cat treats & milk 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis,
2003−2008 19
Value Analysis, 2008−2013 20
Value Analysis,
US$ 2003−2008 22
Value Analysis, US$ 2008−2013 22
Volume
Analysis, 2003−2008 24
Volume Analysis, 2008−2013 25
Company and Brand Share Analysis 27
Distribution Analysis 30
Expenditure & consumption per capita 32
Chapter 4 LEADING COMPANY PROFILES
35
Mars, Inc. 35
Nestlé SA 37
Chapter 5 CATEGORY ANALYSIS -
CAT FOOD 40
Value Analysis, 2003−2008 40
Value Analysis,
2008−2013 41
Value Analysis, US$ 2003−2008 43
Value
Analysis, US$ 2008−2013 43
Volume Analysis, 2003−2008 45
Volume Analysis, 2008−2013 46
Company and Brand Share Analysis
48
Distribution Analysis 51
Expenditure & consumption per capita
53
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 56
Value Analysis,
2003−2008 56
Value Analysis, 2008−2013 57
Value Analysis,
US$ 2003−2008 59
Value Analysis, US$ 2008−2013 59
Volume
Analysis, 2003−2008 60
Volume Analysis, 2008−2013 61
Company and Brand Share Analysis 63
Distribution Analysis 65
Expenditure & consumption per capita 67
Chapter 7 CATEGORY ANALYSIS - CAT
TREATS & MILK 70
Value Analysis, 2003−2008 70
Value Analysis,
2008−2013 71
Value Analysis, US$ 2003−2008 72
Value
Analysis, US$ 2008−2013 72
Volume Analysis, 2003−2008 73
Volume Analysis, 2008−2013 74
Company and Brand Share Analysis
75
Distribution Analysis 77
Expenditure & consumption per capita
79
Chapter 8 COUNTRY COMPARISON 82
Value 82
Volume 87
Market
Share 92
Chapter 9 NEW PRODUCT DEVELOPMENT 93
Product launches over
time 93
Recent product launches 94
Chapter 10 VIETNAM SOCIOECONOMIC
PROFILE 95
Country Overview 95
Key Facts 96
Political Overview
98
Vietnam Economic Overview 99
Chapter 11 VIETNAM MACROECONOMIC
PROFILE 100
Macroeconomic Indicators 100
Chapter 12 RESEARCH
METHODOLOGY 105
Methodology overview 105
Secondary research 106
Market modeling 107
Primary research 108
Data finalization 109
Ongoing research 109
Chapter 13 APPENDIX 110
Future readings 110
How to contact experts in your industry 110
Disclaimer 110
LIST
OF FIGURES
Figure 1: Vietnam cat care value and value forecast,
2003−2013 (VND m, nominal prices) 21
Figure 2: Vietnam cat care
category growth comparison, by value, 2003−2013 23
Figure 3: Vietnam
cat care volume and volume forecast, 2003−2013 (Kg m) 26
Figure 4:
Vietnam cat care category growth comparison, by volume, 2003−2013 26
Figure 5: Vietnam cat care company share, by value, 2007−2008 (%) 28
Figure 6: Vietnam cat care distribution channels, by value, 2007−2008
(%) 31
Figure 7: Vietnam cat food value and value forecast,
2003−2013 (VND m, nominal prices) 42
Figure 8: Vietnam cat food
category growth comparison, by value, 2003−2013 44
Figure 9: Vietnam
cat food volume and volume forecast, 2003−2013 (Kg m) 47
Figure 10:
Vietnam cat food category growth comparison, by volume, 2003−2013 47
Figure 11: Vietnam cat food company share, by value, 2007−2008 (%)
49
Figure 12: Vietnam cat food distribution channels, by value,
2007−2008 (%) 52
Figure 13: Vietnam cat litter value and value
forecast, 2003−2013 (VND m, nominal prices) 58
Figure 14: Vietnam
cat litter volume and volume forecast, 2003−2013 (Kg m) 62
Figure
15: Vietnam cat litter distribution channels, by value, 2007−2008 (%)
66
Figure 16: Vietnam cat treats & milk value and value forecast,
2003−2013 (VND m, nominal prices) 71
Figure 17: Vietnam cat treats &
milk volume and volume forecast, 2003−2013 (Kg m) 74
Figure 18:
Vietnam cat treats & milk distribution channels, by value, 2007−2008 (%)
78
Figure 19: Global cat care market split (value terms, 2008) – Top
5 countries 83
Figure 20: Global cat care market value, 2003–2008
(Top 5 countries) 86
Figure 21: Global cat care market split (volume
terms, 2008) – Top 5 countries 88
Figure 22: Global cat care market
volume, 2003–2008 (Top 5 countries) 91
Figure 23: Map of Vietnam
97
Figure 24: Annual data review process 106
LIST OF TABLES
Table 1: Cat care category definitions 8
Table 2: Cat care distribution
channels 9
Table 3: Vietnam cat care value, 2003−2008 (VND m,
nominal prices) 19
Table 4: Vietnam cat care value forecast,
2008−2013 (VND m, nominal prices) 20
Table 5: Vietnam cat care
value, 2003−2008 (US$ m nominal prices) 22
Table 6: Vietnam cat care
value forecast, 2008−2013 (US$ m nominal prices) 22
Table 7: Vietnam
cat care volume, 2003−2008 (Kg m) 24
Table 8: Vietnam cat care
volume forecast, 2008−2013 (Kg m) 25
Table 9: Vietnam cat care brand
share, by value, 2007−2008 (%) 27
Table 10: Vietnam cat care value,
by brand 2007−2008 (VND m nominal prices) 27
Table 11: Vietnam cat
care company share by value, 2007−2008 (%) 29
Table 12: Vietnam cat
care value, by company, 2007−2008 (VND m nominal prices) 29
Table
13: Vietnam cat care distribution channels, by value, 2007−2008 (%)
30
Table 14: Vietnam cat care value, by distribution channel,
2007−2008 (VND m nominal prices) 30
Table 15: Vietnam cat care
expenditure per capita, 2003−2008 (VND, nominal prices) 32
Table 16:
Vietnam cat care forecast expenditure per capita, 2008−2013 (VND,
nominal prices) 32
Table 17: Vietnam cat care expenditure per capita,
2003−2008 (US$ nominal prices) 33
Table 18: Vietnam cat care
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 33
Table 19: Vietnam cat care consumption per capita, 2003−2008 (Kg) 34
Table 20: Vietnam cat care forecast consumption per capita, 2008−2013
(Kg) 34
Table 21: Mars, Inc. Key Facts 35
Table 22: Nestlé SA Key
Facts 37
Table 23: Vietnam cat food value, 2003−2008 (VND m, nominal
prices) 40
Table 24: Vietnam cat food value forecast, 2008−2013 (VND
m, nominal prices) 41
Table 25: Vietnam cat food value, 2003−2008
(US$ m nominal prices) 43
Table 26: Vietnam cat food value forecast,
2008−2013 (US$ m nominal prices) 43
Table 27: Vietnam cat food
volume, 2003−2008 (Kg m) 45
Table 28: Vietnam cat food volume
forecast, 2008−2013 (Kg m) 46
Table 29: Vietnam cat food brand
share, by value, 2007−2008 (%) 48
Table 30: Vietnam cat food value,
by brand 2007−2008 (VND m nominal prices) 48
Table 31: Vietnam cat
food company share by value, 2007−2008 (%) 50
Table 32: Vietnam cat
food value, by company, 2007−2008 (VND m nominal prices) 50
Table
33: Vietnam cat food distribution channels, by value, 2007−2008 (%)
51
Table 34: Vietnam cat food value, by distribution channel,
2007−2008 (VND m nominal prices) 51
Table 35: Vietnam cat food
expenditure per capita, 2003−2008 (VND, nominal prices) 53
Table 36:
Vietnam cat food forecast expenditure per capita, 2008−2013 (VND,
nominal prices) 53
Table 37: Vietnam cat food expenditure per capita,
2003−2008 (US$ nominal prices) 54
Table 38: Vietnam cat food
forecast expenditure per capita, 2008−2013 (US$ nominal prices) 54
Table 39: Vietnam cat food consumption per capita, 2003−2008 (Kg) 55
Table 40: Vietnam cat food forecast consumption per capita, 2008−2013
(Kg) 55
Table 41: Vietnam cat litter value, 2003−2008 (VND m,
nominal prices) 56
Table 42: Vietnam cat litter value forecast,
2008−2013 (VND m, nominal prices) 57
Table 43: Vietnam cat litter
value, 2003−2008 (US$ m nominal prices) 59
Table 44: Vietnam cat
litter value forecast, 2008−2013 (US$ m nominal prices) 59
Table 45:
Vietnam cat litter volume, 2003−2008 (Kg m) 60
Table 46: Vietnam cat
litter volume forecast, 2008−2013 (Kg m) 61
Table 47: Vietnam cat
litter brand share, by value, 2007−2008 (%) 63
Table 48: Vietnam cat
litter value, by brand 2007−2008 (VND m nominal prices) 63
Table 49:
Vietnam cat litter company share by value, 2007−2008 (%) 64
Table
50: Vietnam cat litter value, by company, 2007−2008 (VND m nominal
prices) 64
Table 51: Vietnam cat litter distribution channels, by value,
2007−2008 (%) 65
Table 52: Vietnam cat litter value, by distribution
channel, 2007−2008 (VND m nominal prices) 65
Table 53: Vietnam cat
litter expenditure per capita, 2003−2008 (VND, nominal prices) 67
Table 54: Vietnam cat litter forecast expenditure per capita, 2008−2013
(VND, nominal prices) 67
Table 55: Vietnam cat litter expenditure per
capita, 2003−2008 (US$ nominal prices) 68
Table 56: Vietnam cat
litter forecast expenditure per capita, 2008−2013 (US$ nominal prices)
68
Table 57: Vietnam cat litter consumption per capita, 2003−2008
(Kg) 69
Table 58: Vietnam cat litter forecast consumption per capita,
2008−2013 (Kg) 69
Table 59: Vietnam cat treats & milk value,
2003−2008 (VND m, nominal prices) 70
Table 60: Vietnam cat treats &
milk value forecast, 2008−2013 (VND m, nominal prices) 71
Table 61:
Vietnam cat treats & milk value, 2003−2008 (US$ m nominal prices) 72
Table 62: Vietnam cat treats & milk value forecast, 2008−2013 (US$ m
nominal prices) 72
Table 63: Vietnam cat treats & milk volume,
2003−2008 (Kg m) 73
Table 64: Vietnam cat treats & milk volume
forecast, 2008−2013 (Kg m) 74
Table 65: Vietnam cat treats & milk
brand share, by value, 2007−2008 (%) 75
Table 66: Vietnam cat treats
& milk value, by brand 2007−2008 (VND m nominal prices) 75
Table 67:
Vietnam cat treats & milk company share by value, 2007−2008 (%) 76
Table 68: Vietnam cat treats & milk value, by company, 2007−2008 (VND m
nominal prices) 76
Table 69: Vietnam cat treats & milk distribution
channels, by value, 2007−2008 (%) 77
Table 70: Vietnam cat treats &
milk value, by distribution channel, 2007−2008 (VND m nominal prices)
77
Table 71: Vietnam cat treats & milk expenditure per capita,
2003−2008 (VND, nominal prices) 79
Table 72: Vietnam cat treats &
milk forecast expenditure per capita, 2008−2013 (VND, nominal prices)
79
Table 73: Vietnam cat treats & milk expenditure per capita,
2003−2008 (US$ nominal prices) 80
Table 74: Vietnam cat treats &
milk forecast expenditure per capita, 2008−2013 (US$ nominal prices)
80
Table 75: Vietnam cat treats & milk consumption per capita,
2003−2008 (Kg) 81
Table 76: Vietnam cat treats & milk forecast
consumption per capita, 2008−2013 (Kg) 81
Table 77: Global cat care
market value, 2008 82
Table 78: Global cat care market split (value terms
(US$ m), 2008) – Top 5 countries 85
Table 79: Global cat care market
volume, 2008 87
Table 80: Global cat care market split (volume terms,
2008) – Top 5 countries 90
Table 81: Leading players - Top 5
countries 92
Table 82: Vietnam cat care new product launches reports, by
company 2008 93
Table 83: Vietnam cat care new product launches SKUs, by
company 2008 93
Table 84: Vietnam cat care new product launches (reports),
by Package tags or Claims 2008 93
Table 85: Vietnam cat care new product
launches (reports) 94
Table 86: Vietnam Key Facts 96
Table 87: Vietnam
population, by age group, 2003−08 (millions) 100
Table 88: Vietnam
population forecast, by age group, 2008−13 (millions) 101
Table 89:
Vietnam population, by gender, 2003−08 (millions) 101
Table 90:
Vietnam population forecast, by gender, 2008−13 (millions) 102
Table
91: Vietnam nominal GDP, 2003−08 (VND bn, nominal prices) 102
Table
92: Vietnam nominal GDP forecast, 2008−13 (VND bn, nominal prices)
102
Table 93: Vietnam real GDP, 2003−08 (VND bn, 2000 prices)
103
Table 94: Vietnam real GDP forecast, 2008−13 (VND bn, 2000
prices) 103
Table 95: Vietnam real GDP, 2003−08 (US$ bn, 2000
prices) 103
Table 96: Vietnam real GDP forecast, 2008−13 (US$ bn,
2000 prices) 104
Table 97: Vietnam consumer price index, 2003−08
(2000=100) 104
Table 98: Vietnam consumer price index, 2008−13
(2000=100) 104
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