Abstract
Introduction
This databook provides key data and information on the oils and fats market in
Malaysia. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on two categories: oils and solid fats
*Market,category and segment level data on value, volume, and expenditure &
consumption, with historic (2002-07) and forecast (2008-12) data
*Category level company and brand share as well as distribution share
information for 2006 and 2007
*Review of the top two companies within the oils and fats market, including
company overview, key facts and business description
Highlights
The market for oils and fats in Malaysia increased at a compound annual growth
rate of 4.9% between 2002 and 2007.
The oils category led the oils and fats market in Malaysia, accounting for a
share of 99.9%.
The leading players in Malaysian oils and fats market include Yee Lee
Corporation Bhd, Lam Soon Hong Kong Group and PK Group.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the oils and fats market in Malaysia
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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