Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Oils and fats 2
Summary category level - Oils 3
Summary category level
- Solid fats 4
Chapter 2 INTRODUCTION 5
What is this report about?
5
How to use this report 5
Market Definition 6
Chapter 3 MARKET
OVERVIEW 17
Value Analysis, 2002–2007 17
Value Analysis,
2007–2012 18
Value Analysis, US$ 2002–2007 20
Value
Analysis, US$ 2007–2012 20
Volume Analysis, 2002–2007 22
Volume Analysis, 2007–2012 23
Company and Brand Share Analysis
26
Distribution Analysis 28
Expenditure & consumption per capita
30
Chapter 4 LEADING COMPANY PROFILES 33
Bunge Limited 33
Cargill,
Incorporated 35
Chapter 5 CATEGORY ANALYSIS - OILS 39
Value Analysis,
2002–2007 39
Value Analysis, 2007–2012 41
Value Analysis,
US$ 2002–2007 44
Value Analysis, US$ 2007–2012 45
Volume
Analysis, 2002–2007 47
Volume Analysis, 2007–2012 49
Company and Brand Share Analysis 52
Distribution Analysis 54
Expenditure & consumption per capita 56
Chapter 6 CATEGORY ANALYSIS -
SOLID FATS 62
Value Analysis, 2002–2007 62
Value Analysis,
2007–2012 63
Value Analysis, US$ 2002–2007 65
Value
Analysis, US$ 2007–2012 65
Volume Analysis, 2002–2007 67
Volume Analysis, 2007–2012 68
Company and Brand Share Analysis
70
Distribution Analysis 72
Expenditure & consumption per capita
74
Chapter 7 COUNTRY COMPARISON 77
Value 77
Volume 82
Market
Share 87
Chapter 8 NEW PRODUCT DEVELOPMENT 88
Product launches over
time 88
Recent product launches 89
Chapter 9 MOROCCO SOCIOECONOMIC
PROFILE 90
Country Overview 90
Key Facts 91
Political Overview
92
Morocco Economic Overview 93
Chapter 10 MOROCCO MACROECONOMIC
PROFILE 94
Macroeconomic Indicators 94
Chapter 11 RESEARCH METHODOLOGY
99
Methodology overview 99
Secondary research 100
Market modeling
101
Primary research 102
Data finalization 103
Ongoing research
103
Chapter 12 APPENDIX 104
Future readings 104
How to contact
experts in your industry 104
Disclaimer 104
LIST OF FIGURES
Figure 1: Morocco oils and fats value & value forecast, 2002−2012 (MAD
m, nominal prices) 19
Figure 2: Morocco oils and fats category growth
comparison, by value, 2002−2012 21
Figure 3: Morocco oils and fats
volume & volume forecast, 2002−2012 (Kg/Liters m) 24
Figure 4:
Morocco oils and fats category growth comparison, by volume, 2002−2012
25
Figure 5: Morocco oils and fats distribution channels, by value,
2006−2007 (%) 29
Figure 6: Morocco oils value & value forecast,
2002−2012 (MAD m, nominal prices) 43
Figure 7: Morocco oils category
growth comparison, by value, 2002−2012 46
Figure 8: Morocco oils
volume & volume forecast, 2002−2012 (Liters m) 51
Figure 9: Morocco
oils category growth comparison, by volume, 2002−2012 51
Figure 10:
Morocco oils distribution channels, by value, 2006−2007 (%) 55
Figure 11: Morocco solid fats value & value forecast, 2002−2012 (MAD m,
nominal prices) 64
Figure 12: Morocco solid fats category growth
comparison, by value, 2002−2012 66
Figure 13: Morocco solid fats
volume & volume forecast, 2002−2012 (Kg m) 69
Figure 14: Morocco
solid fats category growth comparison, by volume, 2002−2012 69
Figure 15: Morocco solid fats distribution channels, by value,
2006−2007(%) 73
Figure 16: Global oils and fats market split (value
terms, 2007) – Top 5 countries 78
Figure 17: Global oils and fats
market value, 2002–2007 (Top 5 countries) 81
Figure 18: Global oils
and fats market split (volume terms, 2007) – Top 5 countries 83
Figure 19: Global oils and fats market volume, 2002–2007 (Top 5
countries) 86
Figure 20: Map of Morocco 91
Figure 21: Annual data
review process 100
LIST OF TABLES
Table 1: Oils and fats category
definitions 7
Table 2: Oils and fats distribution channels 8
Table 3:
Morocco oils and fats value, 2002–2007 (MAD m, nominal prices) 17
Table 4: Morocco oils and fats value forecast, 2007–2012 (MAD m, nominal
prices) 18
Table 5: Morocco oils and fats value, 2002–2007 (US$ m
nominal prices) 20
Table 6: Morocco oils and fats value forecast,
2007–2012 (US$ m nominal prices) 20
Table 7: Morocco oils and fats
volume, 2002–2007 (Kg/Liters m) 22
Table 8: Morocco oils and fats
volume forecast, 2007–2012 (Kg/Liters m) 23
Table 9: Morocco oils
and fats brand share, by value, 2006–2007 (%) 26
Table 10: Morocco
oils and fats value, by brand 2006–2007 (MAD m nominal prices) 26
Table 11: Morocco oils and fats company share by value, 2006–2007 (%)
27
Table 12: Morocco oils and fats value, by company, 2006–2007 (MAD
m nominal prices) 27
Table 13: Morocco oils and fats distribution
channels, by value, 2006–2007 (%) 28
Table 14: Morocco oils and fats
value, by distribution channel, 2006–2007 (MAD m nominal prices) 28
Table 15: Morocco oils and fats expenditure per capita, 2002–2007 (MAD,
nominal prices) 30
Table 16: Morocco oils and fats forecast expenditure
per capita, 2007–2012 (MAD, nominal prices) 30
Table 17: Morocco
oils and fats expenditure per capita, 2002–2007 (US$ nominal prices)
31
Table 18: Morocco oils and fats forecast expenditure per capita,
2007–2012 (US$ nominal prices) 31
Table 19: Morocco oils and fats
consumption per capita, 2002–2007 (Kg/Liters) 32
Table 20: Morocco
oils and fats forecast consumption per capita, 2007–2012 (Kg/Liters)
32
Table 21: Bunge Limited Key Facts 33
Table 22: Cargill,
Incorporated Key Facts 35
Table 23: Morocco oils value, 2002–2007
(MAD m, nominal prices) 40
Table 24: Morocco oils value forecast,
2007–2012 (MAD m, nominal prices) 42
Table 25: Morocco oils value,
2002–2007 (US$ m nominal prices) 44
Table 26: Morocco oils value
forecast, 2007–2012 (US$ m nominal prices) 45
Table 27: Morocco oils
volume, 2002–2007 (Liters m) 48
Table 28: Morocco oils volume
forecast, 2007–2012 (Liters m) 50
Table 29: Morocco oils brand
share, by value, 2006–2007 (%) 52
Table 30: Morocco oils value, by
brand 2006–2007 (MAD m nominal prices) 52
Table 31: Morocco oils
company share by value, 2006–2007 (%) 53
Table 32: Morocco oils
value, by company, 2006–2007 (MAD m nominal prices) 53
Table 33:
Morocco oils distribution channels, by value, 2006–2007 (%) 54
Table
34: Morocco oils value, by distribution channel, 2006–2007 (MAD m
nominal prices) 54
Table 35: Morocco oils expenditure per capita,
2002–2007 (MAD, nominal prices) 56
Table 36: Morocco oils forecast
expenditure per capita, 2007–2012 (MAD, nominal prices) 57
Table 37:
Morocco oils expenditure per capita, 2002–2007 (US$ nominal prices)
58
Table 38: Morocco oils forecast expenditure per capita, 2007–2012
(US$ nominal prices) 59
Table 39: Morocco oils consumption per capita,
2002–2007 (Liters) 60
Table 40: Morocco oils forecast consumption
per capita, 2007–2012 (Liters) 61
Table 41: Morocco solid fats
value, 2002–2007 (MAD m, nominal prices) 62
Table 42: Morocco solid
fats value forecast, 2007–2012 (MAD m, nominal prices) 63
Table 43:
Morocco solid fats value, 2002–2007 (US$ m nominal prices) 65
Table
44: Morocco solid fats value forecast, 2007–2012 (US$ m nominal prices)
65
Table 45: Morocco solid fats volume, 2002–2007 (Kg m) 67
Table 46: Morocco solid fats volume forecast, 2007–2012 (Kg m) 68
Table 47: Morocco solid fats brand share, by value, 2006–2007 (%) 70
Table 48: Morocco solid fats value, by brand 2006–2007 (MAD m nominal
prices) 70
Table 49: Morocco solid fats company share by value,
2006–2007 (%) 71
Table 50: Morocco solid fats value, by company,
2006–2007 (MAD m nominal prices) 71
Table 51: Morocco solid fats
distribution channels, by value, 2006–2007 (%) 72
Table 52: Morocco
solid fats value, by distribution channel, 2006–2007 (MAD m nominal
prices) 72
Table 53: Morocco solid fats expenditure per capita,
2002–2007 (MAD, nominal prices) 74
Table 54: Morocco solid fats
forecast expenditure per capita, 2007–2012 (MAD, nominal prices) 74
Table 55: Morocco solid fats expenditure per capita, 2002–2007 (US$
nominal prices) 75
Table 56: Morocco solid fats forecast expenditure per
capita, 2007–2012 (US$ nominal prices) 75
Table 57: Morocco solid
fats consumption per capita, 2002–2007 (Kg) 76
Table 58: Morocco
solid fats forecast consumption per capita, 2007–2012 (Kg) 76
Table
59: Global oils and fats market value, 2007 77
Table 60: Global oils and
fats market split (value terms (US$ m), 2007) – Top 5 countries 80
Table 61: Global oils and fats market volume, 2007 82
Table 62: Global
oils and fats market split (volume terms, 2007) – Top 5 countries 85
Table 63: Leading players - Top 5 countries 87
Table 64: Morocco oils and
fats new product launches reports, by company 2008 88
Table 65: Morocco
oils and fats new product launches SKUs, by company 2008 88
Table 66:
Morocco oils and fats new product launches (reports), by Ingredients 2008
88
Table 67: Morocco oils and fats new product launches (reports), by
Package tags or Claims 2008 89
Table 68: Morocco oils and fats new product
launches (reports) 89
Table 69: Morocco Key Facts 91
Table 70: Morocco
population, by age group, 2002-2007 (millions) 94
Table 71: Morocco
population forecast, by age group, 2007-2012 (millions) 95
Table 72:
Morocco population, by gender, 2002-2007 (millions) 95
Table 73: Morocco
population forecast, by gender, 2007-2012 (millions) 96
Table 74: Morocco
nominal GDP, 2002-2007 (MAD bn, 2000 prices) 96
Table 75: Morocco nominal
GDP forecast, 2007-2012 (MAD bn, 2000 prices) 96
Table 76: Morocco real
GDP, 2002-2007 (MAD bn, nominal prices) 97
Table 77: Morocco real GDP
forecast, 2007-2012 (MAD bn, nominal prices) 97
Table 78: Morocco real
GDP, 2002-2007 (US$ bn, 2000 prices) 97
Table 79: Morocco real GDP
forecast, 2007-2012 (US$ bn, 2000 prices) 98
Table 80: Morocco consumer
price index, 2002-2007 (2003=100) 98
Table 81: Morocco consumer price
index, 2007-2012 (2003=100) 98
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