Abstract
Introduction
This databook provides key data and information on the oils and fats market in
New Zealand. This report is a comprehensive resource for market, category and
segment level data including value, volume, distribution share and company &
brand share. This report also provides expenditure and consumption data for
the historic and forecast periods.
Scope
*Contains information on two categories: oils and solid fats
*Market,category and segment level data on value, volume, and expenditure &
consumption, with historic (2002-07) and forecast (2008-12) data
*Category level company and brand share as well as distribution share
information for 2006 and 2007
Highlights
The market for oils and fats in New Zealand increased at a compound annual
growth rate of 5.4% between 2002 and 2007.
The oils category led the oils and fats market in New Zealand, accounting for
a share of 96.7%.
The leading players in New Zealand oils and fats market include William Aitken
& Co, Goodman Fielder Ltd and Grupo SOS.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the oils and fats market in New Zealand
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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