Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Oils and fats 2
Summary category level - Oils 3
Summary category level
- Solid fats 4
Chapter 2 INTRODUCTION 5
What is this report about?
5
How to use this report 5
Market Definition 6
Chapter 3 MARKET
OVERVIEW 17
Value Analysis, 2002–2007 17
Value Analysis,
2007–2012 18
Value Analysis, US$ 2002–2007 20
Value
Analysis, US$ 2007–2012 20
Volume Analysis, 2002–2007 22
Volume Analysis, 2007–2012 23
Company and Brand Share Analysis
26
Distribution Analysis 29
Expenditure & consumption per capita
31
Chapter 4 LEADING COMPANY PROFILES 34
Unilever 34
Chapter 5
CATEGORY ANALYSIS - OILS 36
Value Analysis, 2002–2007 36
Value
Analysis, 2007–2012 38
Value Analysis, US$ 2002–2007 41
Value Analysis, US$ 2007–2012 42
Volume Analysis, 2002–2007
44
Volume Analysis, 2007–2012 46
Company and Brand Share
Analysis 50
Distribution Analysis 53
Expenditure & consumption per
capita 55
Chapter 6 CATEGORY ANALYSIS - SOLID FATS 61
Value Analysis,
2002–2007 61
Value Analysis, 2007–2012 62
Value Analysis,
US$ 2002–2007 64
Value Analysis, US$ 2007–2012 64
Volume
Analysis, 2002–2007 66
Volume Analysis, 2007–2012 67
Company and Brand Share Analysis 69
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 7 COUNTRY COMPARISON
76
Value 76
Volume 81
Market Share 86
Chapter 8 NEW PRODUCT
DEVELOPMENT 87
Product launches over time 87
Recent product launches
89
Chapter 9 NORWAY SOCIOECONOMIC PROFILE 90
Country Overview 90
Key Facts 91
Political Overview 92
Norway Economic Overview 93
Chapter 10 NORWAY MACROECONOMIC PROFILE 94
Macroeconomic Indicators 94
Chapter 11 RESEARCH METHODOLOGY 99
Methodology overview 99
Secondary
research 100
Market modeling 101
Primary research 102
Data
finalization 103
Ongoing research 103
Chapter 12 APPENDIX 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104
LIST OF FIGURES
Figure 1: Norway oils and fats
value & value forecast, 2002−2012 (NOK m, nominal prices) 19
Figure
2: Norway oils and fats category growth comparison, by value, 2002−2012
21
Figure 3: Norway oils and fats volume & volume forecast,
2002−2012 (Kg/Liters m) 24
Figure 4: Norway oils and fats category
growth comparison, by volume, 2002−2012 25
Figure 5: Norway oils and
fats company share, by value, 2006−2007 (%) 27
Figure 6: Norway oils
and fats distribution channels, by value, 2006−2007 (%) 30
Figure 7:
Norway oils value & value forecast, 2002−2012 (NOK m, nominal prices)
40
Figure 8: Norway oils category growth comparison, by value,
2002−2012 43
Figure 9: Norway oils volume & volume forecast,
2002−2012 (Liters m) 48
Figure 10: Norway oils category growth
comparison, by volume, 2002−2012 49
Figure 11: Norway oils company
share, by value, 2006−2007 (%) 51
Figure 12: Norway oils
distribution channels, by value, 2006−2007 (%) 54
Figure 13: Norway
solid fats value & value forecast, 2002−2012 (NOK m, nominal prices)
63
Figure 14: Norway solid fats category growth comparison, by value,
2002−2012 65
Figure 15: Norway solid fats volume & volume forecast,
2002−2012 (Kg m) 68
Figure 16: Norway solid fats category growth
comparison, by volume, 2002−2012 68
Figure 17: Norway solid fats
distribution channels, by value, 2006−2007 (%) 72
Figure 18: Global
oils and fats market split (value terms, 2007) – Top 5 countries 77
Figure 19: Global oils and fats market value, 2002–2007 (Top 5
countries) 80
Figure 20: Global oils and fats market split (volume terms,
2007) – Top 5 countries 82
Figure 21: Global oils and fats market
volume, 2002–2007 (Top 5 countries) 85
Figure 22: Map of Norway
91
Figure 23: Annual data review process 100
LIST OF TABLES
Table 1: Oils and fats category definitions 7
Table 2: Oils and fats
distribution channels 8
Table 3: Norway oils and fats value,
2002–2007 (NOK m, nominal prices) 17
Table 4: Norway oils and fats
value forecast, 2007–2012 (NOK m, nominal prices) 18
Table 5: Norway
oils and fats value, 2002–2007 (US$ m nominal prices) 20
Table 6:
Norway oils and fats value forecast, 2007–2012 (US$ m nominal prices)
20
Table 7: Norway oils and fats volume, 2002–2007 (Kg/Liters m)
22
Table 8: Norway oils and fats volume forecast, 2007–2012
(Kg/Liters m) 23
Table 9: Norway oils and fats brand share, by value,
2006–2007 (%) 26
Table 10: Norway oils and fats value, by brand
2006–2007 (NOK m nominal prices) 26
Table 11: Norway oils and fats
company share by value, 2006–2007 (%) 28
Table 12: Norway oils and
fats value, by company, 2006–2007 (NOK m nominal prices) 28
Table
13: Norway oils and fats distribution channels, by value, 2006–2007 (%)
29
Table 14: Norway oils and fats value, by distribution channel,
2006–2007 (NOK m nominal prices) 29
Table 15: Norway oils and fats
expenditure per capita, 2002–2007 (NOK, nominal prices) 31
Table 16:
Norway oils and fats forecast expenditure per capita, 2007–2012 (NOK,
nominal prices) 31
Table 17: Norway oils and fats expenditure per capita,
2002–2007 (US$ nominal prices) 32
Table 18: Norway oils and fats
forecast expenditure per capita, 2007–2012 (US$ nominal prices) 32
Table 19: Norway oils and fats consumption per capita, 2002–2007
(Kg/Liters) 33
Table 20: Norway oils and fats forecast consumption per
capita, 2007–2012 (Kg/Liters) 33
Table 21: Unilever Key Facts 34
Table 22: Norway oils value, 2002–2007 (NOK m, nominal prices) 37
Table 23: Norway oils value forecast, 2007–2012 (NOK m, nominal prices)
39
Table 24: Norway oils value, 2002–2007 (US$ m nominal prices)
41
Table 25: Norway oils value forecast, 2007–2012 (US$ m nominal
prices) 42
Table 26: Norway oils volume, 2002–2007 (Liters m) 45
Table 27: Norway oils volume forecast, 2007–2012 (Liters m) 47
Table
28: Norway oils brand share, by value, 2006–2007 (%) 50
Table 29:
Norway oils value, by brand 2006–2007 (NOK m nominal prices) 50
Table 30: Norway oils company share by value, 2006–2007 (%) 52
Table
31: Norway oils value, by company, 2006–2007 (NOK m nominal prices)
52
Table 32: Norway oils distribution channels, by value, 2006–2007
(%) 53
Table 33: Norway oils value, by distribution channel,
2006–2007 (NOK m nominal prices) 53
Table 34: Norway oils
expenditure per capita, 2002–2007 (NOK, nominal prices) 55
Table 35:
Norway oils forecast expenditure per capita, 2007–2012 (NOK, nominal
prices) 56
Table 36: Norway oils expenditure per capita, 2002–2007
(US$ nominal prices) 57
Table 37: Norway oils forecast expenditure per
capita, 2007–2012 (US$ nominal prices) 58
Table 38: Norway oils
consumption per capita, 2002–2007 (Liters) 59
Table 39: Norway oils
forecast consumption per capita, 2007–2012 (Liters) 60
Table 40:
Norway solid fats value, 2002–2007 (NOK m, nominal prices) 61
Table
41: Norway solid fats value forecast, 2007–2012 (NOK m, nominal prices)
62
Table 42: Norway solid fats value, 2002–2007 (US$ m nominal
prices) 64
Table 43: Norway solid fats value forecast, 2007–2012
(US$ m nominal prices) 64
Table 44: Norway solid fats volume,
2002–2007 (Kg m) 66
Table 45: Norway solid fats volume forecast,
2007–2012 (Kg m) 67
Table 46: Norway solid fats brand share, by
value, 2006–2007 (%) 69
Table 47: Norway solid fats value, by brand
2006–2007 (NOK m nominal prices) 69
Table 48: Norway solid fats
company share by value, 2006–2007 (%) 70
Table 49: Norway solid fats
value, by company, 2006–2007 (NOK m nominal prices) 70
Table 50:
Norway solid fats distribution channels, by value, 2006–2007 (%) 71
Table 51: Norway solid fats value, by distribution channel, 2006–2007
(NOK m nominal prices) 71
Table 52: Norway solid fats expenditure per
capita, 2002–2007 (NOK, nominal prices) 73
Table 53: Norway solid
fats forecast expenditure per capita, 2007–2012 (NOK, nominal prices)
73
Table 54: Norway solid fats expenditure per capita, 2002–2007
(US$ nominal prices) 74
Table 55: Norway solid fats forecast expenditure
per capita, 2007–2012 (US$ nominal prices) 74
Table 56: Norway solid
fats consumption per capita, 2002–2007 (Kg) 75
Table 57: Norway
solid fats forecast consumption per capita, 2007–2012 (Kg) 75
Table
58: Global oils and fats market value, 2007 76
Table 59: Global oils and
fats market split (value terms (US$ m), 2007) – Top 5 countries 79
Table 60: Global oils and fats market volume, 2007 81
Table 61: Global
oils and fats market split (volume terms, 2007) – Top 5 countries 84
Table 62: Leading players - Top 5 countries 86
Table 63: Norway oils and
fats new product launches reports, by company 2008 87
Table 64: Norway
oils and fats new product launches SKUs, by company 2008 87
Table 65:
Norway oils and fats new product launches (reports), by flavor and fragrances
2008 88
Table 66: Norway oils and fats new product launches (reports), by
Ingredients 2008 88
Table 67: Norway oils and fats new product launches
(reports), by Package tags or Claims 2008 88
Table 68: Norway oils and
fats new product launches (reports) - Recent 5 launches (2008) 89
Table
69: Norway Key Facts 91
Table 70: Norway population, by age group,
2002-2007 (millions) 94
Table 71: Norway population forecast, by age
group, 2007-2012 (millions) 95
Table 72: Norway population, by gender,
2002-2007 (millions) 95
Table 73: Norway population forecast, by gender,
2007-2012 (millions) 96
Table 74: Norway nominal GDP, 2002-2007 (NOK bn,
2000 prices) 96
Table 75: Norway nominal GDP forecast, 2007-2012 (NOK bn,
2000 prices) 96
Table 76: Norway real GDP, 2002-2007 (NOK bn, nominal
prices) 97
Table 77: Norway real GDP forecast, 2007-2012 (NOK bn, nominal
prices) 97
Table 78: Norway real GDP, 2002-2007 (US$ bn, 2000 prices)
97
Table 79: Norway real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
98
Table 80: Norway consumer price index, 2002-2007 (2003=100) 98
Table 81: Norway consumer price index, 2007-2012 (2003=100) 98
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