Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Oils and fats 2
Summary category level - Oils 3
Summary category level
- Solid fats 4
Chapter 2 INTRODUCTION 5
What is this report about?
5
How to use this report 5
Market Definition 6
Chapter 3 MARKET
OVERVIEW 17
Value Analysis, 2002–2007 17
Value Analysis,
2007–2012 18
Value Analysis, US$ 2002–2007 20
Value
Analysis, US$ 2007–2012 20
Volume Analysis, 2002–2007 22
Volume Analysis, 2007–2012 23
Company and Brand Share Analysis
25
Distribution Analysis 28
Expenditure & consumption per capita
30
Chapter 4 LEADING COMPANY PROFILES 33
Unilever 33
Chapter 5
CATEGORY ANALYSIS - OILS 35
Value Analysis, 2002–2007 35
Value
Analysis, 2007–2012 37
Value Analysis, US$ 2002–2007 40
Value Analysis, US$ 2007–2012 41
Volume Analysis, 2002–2007
43
Volume Analysis, 2007–2012 45
Company and Brand Share
Analysis 49
Distribution Analysis 52
Expenditure & consumption per
capita 54
Chapter 6 CATEGORY ANALYSIS - SOLID FATS 60
Value Analysis,
2002–2007 60
Value Analysis, 2007–2012 61
Value Analysis,
US$ 2002–2007 63
Value Analysis, US$ 2007–2012 63
Volume
Analysis, 2002–2007 65
Volume Analysis, 2007–2012 66
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 7 COUNTRY COMPARISON
76
Value 76
Volume 81
Market Share 86
Chapter 8 NEW PRODUCT
DEVELOPMENT 87
Product launches over time 87
Recent product launches
89
Chapter 9 PAKISTAN SOCIOECONOMIC PROFILE 90
Country Overview 90
Key Facts 91
Political Overview 92
Pakistan Economic Overview 93
Chapter 10 PAKISTAN MACROECONOMIC PROFILE 94
Macroeconomic Indicators
94
Chapter 11 RESEARCH METHODOLOGY 99
Methodology overview 99
Secondary research 100
Market modeling 101
Primary research 102
Data finalization 103
Ongoing research 103
Chapter 12 APPENDIX 104
Future readings 104
How to contact experts in your industry 104
Disclaimer 104
LIST OF FIGURES
Figure 1: Pakistan oils and fats
value & value forecast, 2002−2012 (PKR m, nominal prices) 19
Figure
2: Pakistan oils and fats category growth comparison, by value,
2002−2012 21
Figure 3: Pakistan oils and fats volume & volume
forecast, 2002−2012 (Kg/Liters m) 24
Figure 4: Pakistan oils and
fats category growth comparison, by volume, 2002−2012 24
Figure 5:
Pakistan oils and fats company share, by value, 2006−2007 (%) 26
Figure 6: Pakistan oils and fats distribution channels, by value,
2006−2007 (%) 29
Figure 7: Pakistan oils value & value forecast,
2002−2012 (PKR m, nominal prices) 39
Figure 8: Pakistan oils
category growth comparison, by value, 2002−2012 42
Figure 9:
Pakistan oils volume & volume forecast, 2002−2012 (Liters m) 47
Figure 10: Pakistan oils category growth comparison, by volume,
2002−2012 48
Figure 11: Pakistan oils company share, by value,
2006−2007 (%) 50
Figure 12: Pakistan oils distribution channels, by
value, 2006−2007 (%) 53
Figure 13: Pakistan solid fats value & value
forecast, 2002−2012 (PKR m, nominal prices) 62
Figure 14: Pakistan
solid fats category growth comparison, by value, 2002−2012 64
Figure
15: Pakistan solid fats volume & volume forecast, 2002−2012 (Kg m)
67
Figure 16: Pakistan solid fats category growth comparison, by volume,
2002−2012 67
Figure 17: Pakistan solid fats company share, by value,
2006−2007 (%) 69
Figure 18: Pakistan solid fats distribution
channels, by value, 2006−2007 (%) 72
Figure 19: Global oils and fats
market split (value terms, 2007) – Top 5 countries 77
Figure 20:
Global oils and fats market value, 2002–2007 (Top 5 countries) 80
Figure 21: Global oils and fats market split (volume terms, 2007) – Top
5 countries 82
Figure 22: Global oils and fats market volume,
2002–2007 (Top 5 countries) 85
Figure 23: Map of Pakistan 91
Figure 24: Annual data review process 100
LIST OF TABLES
Table 1:
Oils and fats category definitions 7
Table 2: Oils and fats distribution
channels 8
Table 3: Pakistan oils and fats value, 2002–2007 (PKR m,
nominal prices) 17
Table 4: Pakistan oils and fats value forecast,
2007–2012 (PKR m, nominal prices) 18
Table 5: Pakistan oils and fats
value, 2002–2007 (US$ m nominal prices) 20
Table 6: Pakistan oils
and fats value forecast, 2007–2012 (US$ m nominal prices) 20
Table
7: Pakistan oils and fats volume, 2002–2007 (Kg/Liters m) 22
Table
8: Pakistan oils and fats volume forecast, 2007–2012 (Kg/Liters m)
23
Table 9: Pakistan oils and fats brand share, by value, 2006–2007
(%) 25
Table 10: Pakistan oils and fats value, by brand 2006–2007
(PKR m nominal prices) 25
Table 11: Pakistan oils and fats company share
by value, 2006–2007 (%) 27
Table 12: Pakistan oils and fats value,
by company, 2006–2007 (PKR m nominal prices) 27
Table 13: Pakistan
oils and fats distribution channels, by value, 2006–2007 (%) 28
Table 14: Pakistan oils and fats value, by distribution channel,
2006–2007 (PKR m nominal prices) 28
Table 15: Pakistan oils and fats
expenditure per capita, 2002–2007 (PKR, nominal prices) 30
Table 16:
Pakistan oils and fats forecast expenditure per capita, 2007–2012 (PKR,
nominal prices) 30
Table 17: Pakistan oils and fats expenditure per
capita, 2002–2007 (US$ nominal prices) 31
Table 18: Pakistan oils
and fats forecast expenditure per capita, 2007–2012 (US$ nominal prices)
31
Table 19: Pakistan oils and fats consumption per capita,
2002–2007 (Kg/Liters) 32
Table 20: Pakistan oils and fats forecast
consumption per capita, 2007–2012 (Kg/Liters) 32
Table 21: Unilever
Key Facts 33
Table 22: Pakistan oils value, 2002–2007 (PKR m,
nominal prices) 36
Table 23: Pakistan oils value forecast, 2007–2012
(PKR m, nominal prices) 38
Table 24: Pakistan oils value, 2002–2007
(US$ m nominal prices) 40
Table 25: Pakistan oils value forecast,
2007–2012 (US$ m nominal prices) 41
Table 26: Pakistan oils volume,
2002–2007 (Liters m) 44
Table 27: Pakistan oils volume forecast,
2007–2012 (Liters m) 46
Table 28: Pakistan oils brand share, by
value, 2006–2007 (%) 49
Table 29: Pakistan oils value, by brand
2006–2007 (PKR m nominal prices) 49
Table 30: Pakistan oils company
share by value, 2006–2007 (%) 51
Table 31: Pakistan oils value, by
company, 2006–2007 (PKR m nominal prices) 51
Table 32: Pakistan oils
distribution channels, by value, 2006–2007 (%) 52
Table 33: Pakistan
oils value, by distribution channel, 2006–2007 (PKR m nominal prices)
52
Table 34: Pakistan oils expenditure per capita, 2002–2007 (PKR,
nominal prices) 54
Table 35: Pakistan oils forecast expenditure per
capita, 2007–2012 (PKR, nominal prices) 55
Table 36: Pakistan oils
expenditure per capita, 2002–2007 (US$ nominal prices) 56
Table 37:
Pakistan oils forecast expenditure per capita, 2007–2012 (US$ nominal
prices) 57
Table 38: Pakistan oils consumption per capita, 2002–2007
(Liters) 58
Table 39: Pakistan oils forecast consumption per capita,
2007–2012 (Liters) 59
Table 40: Pakistan solid fats value,
2002–2007 (PKR m, nominal prices) 60
Table 41: Pakistan solid fats
value forecast, 2007–2012 (PKR m, nominal prices) 61
Table 42:
Pakistan solid fats value, 2002–2007 (US$ m nominal prices) 63
Table
43: Pakistan solid fats value forecast, 2007–2012 (US$ m nominal prices)
63
Table 44: Pakistan solid fats volume, 2002–2007 (Kg m) 65
Table 45: Pakistan solid fats volume forecast, 2007–2012 (Kg m) 66
Table 46: Pakistan solid fats brand share, by value, 2006–2007 (%)
68
Table 47: Pakistan solid fats value, by brand 2006–2007 (PKR m
nominal prices) 68
Table 48: Pakistan solid fats company share by value,
2006–2007 (%) 70
Table 49: Pakistan solid fats value, by company,
2006–2007 (PKR m nominal prices) 70
Table 50: Pakistan solid fats
distribution channels, by value, 2006–2007 (%) 71
Table 51: Pakistan
solid fats value, by distribution channel, 2006–2007 (PKR m nominal
prices) 71
Table 52: Pakistan solid fats expenditure per capita,
2002–2007 (PKR, nominal prices) 73
Table 53: Pakistan solid fats
forecast expenditure per capita, 2007–2012 (PKR, nominal prices) 73
Table 54: Pakistan solid fats expenditure per capita, 2002–2007 (US$
nominal prices) 74
Table 55: Pakistan solid fats forecast expenditure per
capita, 2007–2012 (US$ nominal prices) 74
Table 56: Pakistan solid
fats consumption per capita, 2002–2007 (Kg) 75
Table 57: Pakistan
solid fats forecast consumption per capita, 2007–2012 (Kg) 75
Table
58: Global oils and fats market value, 2007 76
Table 59: Global oils and
fats market split (value terms (US$ m), 2007) – Top 5 countries 79
Table 60: Global oils and fats market volume, 2007 81
Table 61: Global
oils and fats market split (volume terms, 2007) – Top 5 countries 84
Table 62: Leading players - Top 5 countries 86
Table 63: Pakistan oils and
fats new product launches reports, by company (Top 5 companies), 2008 87
Table 64: Pakistan oils and fats new product launches SKUs, by company (Top 5
companies), 2008 87
Table 65: Pakistan oils and fats new product launches
(reports), by flavor and fragrances (Top 10 flavors), 2008 88
Table 66:
Pakistan oils and fats new product launches (reports), by Ingredients (Top 10
Ingredients), 2008 88
Table 67: Pakistan oils and fats new product
launches (reports), by Package tags or Claims (Top 10 claims), 2008 89
Table 68: Pakistan oils and fats new product launches (reports) - Recent 5
launches (2008) 89
Table 69: Pakistan Key Facts 91
Table 70: Pakistan
population, by age group, 2002-2007 (millions) 94
Table 71: Pakistan
population forecast, by age group, 2007-2012 (millions) 95
Table 72:
Pakistan population, by gender, 2002-2007 (millions) 95
Table 73: Pakistan
population forecast, by gender, 2007-2012 (millions) 96
Table 74: Pakistan
nominal GDP, 2002-2007 (PKR bn, 2000 prices) 96
Table 75: Pakistan nominal
GDP forecast, 2007-2012 (PKR bn, 2000 prices) 96
Table 76: Pakistan real
GDP, 2002-2007 (PKR bn, nominal prices) 97
Table 77: Pakistan real GDP
forecast, 2007-2012 (PKR bn, nominal prices) 97
Table 78: Pakistan real
GDP, 2002-2007 (US$ bn, 2000 prices) 97
Table 79: Pakistan real GDP
forecast, 2007-2012 (US$ bn, 2000 prices) 98
Table 80: Pakistan consumer
price index, 2002-2007 (2003=100) 98
Table 81: Pakistan consumer price
index, 2007-2012 (2003=100) 98
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