Abstract
Introduction
This databook provides key data and information on the dog care market
covering two countries in North America. This report is a comprehensive
resource for market, category and segment level data including value, volume,
distribution share and company & brand share.
Scope
*Contains information on three categories: dog chews & treats, dog food and
dog toys
*Market, category and segment level information on value and volume with
historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share
information for 2007 and 2008
*Review of the top two companies within the dog care market, including company
overview, key facts and business description
Highlights
The market for dog care in North America increased at a compound annual growth
rate of 5.7% between 2003 and 2008.
The dog food category led the dog care market in North America, accounting for
a share of 73.6%.
The leading players in the North American dog care market include Nestle S.A.,
Mars, Inc. and Procter & Gamble Company, The.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within
the dog care market in North America
*Design effective marketing and sales strategies by identifying key market
categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships
and agreements
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