Table of Contents
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level -
Dog care 2
Summary category level - Dog food 3
Summary category level
- Dog toys 4
Summary category level - Dog chews & treats 5
Chapter 2
INTRODUCTION 6
What is this report about? 6
How to use this report
6
Market Definition 7
Chapter 3 OVERVIEW 16
Value Analysis 16
Volume Analysis 17
Chapter 4 NORTH AMERICA DOG CARE - MARKET OVERVIEW
18
Value Analysis, 2003−08 18
Value Analysis, 2008−13
19
Volume Analysis, 2003−08 22
Volume Analysis, 2008−13
23
Company Share Analysis 25
Distribution Analysis 28
Expenditure
& consumption per capita 30
Chapter 5 LEADING COMPANY PROFILES 32
Nestlé SA 32
Mars, Inc. 35
Chapter 6 CATEGORY ANALYSIS - DOG FOOD
37
Value Analysis, 2003−08 37
Value Analysis, 2008−13
38
Volume Analysis, 2003−08 40
Volume Analysis, 2008−13
41
Company Share Analysis 44
Distribution Analysis 47
Expenditure
& consumption per capita 49
Chapter 7 CATEGORY ANALYSIS - DOG TOYS 51
Value Analysis, 2003−08 51
Value Analysis, 2008−13 52
Volume Analysis, 2003−08 54
Volume Analysis, 2008−13 55
Company Share Analysis 57
Distribution Analysis 59
Expenditure &
consumption per capita 61
Chapter 8 CATEGORY ANALYSIS - DOG CHEWS & TREATS
63
Value Analysis, 2003−08 63
Value Analysis, 2008−13
64
Volume Analysis, 2003−08 66
Volume Analysis, 2008−13
67
Company Share Analysis 69
Distribution Analysis 72
Expenditure
& consumption per capita 74
Chapter 9 RESEARCH METHODOLOGY 76
Methodology overview 76
Secondary research 77
Market modeling 78
Primary research 79
Data finalization 80
Ongoing research 80
Chapter 10 APPENDIX 81
Future readings 81
How to contact experts in
your industry 81
Disclaimer 81
LIST OF FIGURES
Figure 1:
North America dog care value and value forecast, 2003−13 (US$ m, nominal
prices) 20
Figure 2: North America dog care category growth comparison, by
value, 2003−13 21
Figure 3: North America dog care volume and volume
forecast, 2003−13 (Kg/Units m) 24
Figure 4: North America dog care
category growth comparison, by volume, 2003−13 24
Figure 5: North
America dog care company share (Top 5 Companies), by value, 2007−08 (%)
27
Figure 6: North America dog care distribution channels, by value,
2007−08 (%) 29
Figure 7: North America dog food value and value
forecast, 2003−13 (US$ m, nominal prices) 39
Figure 8: North America
dog food category growth comparison, by value, 2003−13 39
Figure 9:
North America dog food volume and volume forecast, 2003−13 (Kg m) 42
Figure 10: North America dog food category growth comparison, by volume,
2003−13 43
Figure 11: North America dog food company share (Top 5
Companies), by value, 2007−08 (%) 46
Figure 12: North America dog
food distribution channels, by value, 2007−08 (%) 48
Figure 13:
North America dog toys value and value forecast, 2003−13 (US$ m, nominal
prices) 53
Figure 14: North America dog toys volume and volume forecast,
2003−13 (Units m) 56
Figure 15: North America dog toys company share
(Top 5 Companies), by value, 2007−08 (%) 58
Figure 16: North America
dog toys distribution channels, by value, 2007−08 (%) 60
Figure 17:
North America dog chews & treats value and value forecast, 2003−13 (US$
m, nominal prices) 65
Figure 18: North America dog chews & treats
category growth comparison, by value, 2003−13 65
Figure 19: North
America dog chews & treats volume and volume forecast, 2003−13 (Kg m)
68
Figure 20: North America dog chews & treats category growth comparison,
by volume, 2003−13 68
Figure 21: North America dog chews & treats
company share (Top 5 Companies), by value, 2007−08 (%) 71
Figure
22: North America dog chews & treats distribution channels, by value,
2007−08 (%) 73
Figure 23: Annual data review process 77
LIST OF TABLES
Table 1: Dog care category definitions 8
Table 2: Dog
care distribution channels 9
Table 3: North America dog care value
(country-wise), 2003−08 (US$ m, nominal prices) 16
Table 4: North
America dog care value (country-wise) forecast, 2008−13 (US$ m, nominal
prices) 16
Table 5: North America dog care volume (country-wise),
2003−08 (Kg/Units m) 17
Table 6: North America dog care volume
(country-wise) forecast, 2008−13 (Kg/Units m) 17
Table 7: North
America dog care value, 2003−08 (US$ m, nominal prices) 18
Table 8:
North America dog care value forecast, 2008−13 (US$ m, nominal prices)
19
Table 9: North America dog care volume, 2003−08 (Kg/Units m)
22
Table 10: North America dog care volume forecast, 2008−13
(Kg/Units m) 23
Table 11: North America dog care company share (Top 20
Companies) by value, 2007−08 (%) 25
Table 12: North America dog care
value, by company, 2007−08 (US$ m, nominal prices) 26
Table 13:
North America dog care distribution channels, by value, 2007−08 (%)
28
Table 14: North America dog care value, by distribution channel,
2007−08 (US$ m, nominal prices) 28
Table 15: North America dog care
expenditure per capita, 2003−08 (US$, nominal prices) 30
Table 16:
North America dog care forecast expenditure per capita, 2008−13 (US$,
nominal prices) 30
Table 17: North America dog care consumption per
capita, 2003−08 (Kg/Units) 31
Table 18: North America dog care
forecast consumption per capita, 2008−13 (Kg/Units) 31
Table 19:
Nestlé SA Key Facts 32
Table 20: Mars, Inc. Key Facts 35
Table
21: North America dog food value, 2003−08 (US$ m, nominal prices) 37
Table 22: North America dog food value forecast, 2008−13 (US$ m, nominal
prices) 38
Table 23: North America dog food volume, 2003−08 (Kg m)
40
Table 24: North America dog food volume forecast, 2008−13 (Kg m)
41
Table 25: North America dog food company share by value, 2007−08
(%) 44
Table 26: North America dog food value, by company, 2007−08
(US$ m, nominal prices) 45
Table 27: North America dog food distribution
channels, by value, 2007−08 (%) 47
Table 28: North America dog food
value, by distribution channel, 2007−08 (US$ m, nominal prices) 47
Table 29: North America dog food expenditure per capita, 2003−08 (US$,
nominal prices) 49
Table 30: North America dog food forecast expenditure
per capita, 2008−13 (US$, nominal prices) 49
Table 31: North America
dog food consumption per capita, 2003−08 (Kg) 50
Table 32: North
America dog food forecast consumption per capita, 2008−13 (Kg) 50
Table 33: North America dog toys value, 2003−08 (US$ m, nominal prices)
51
Table 34: North America dog toys value forecast, 2008−13 (US$ m,
nominal prices) 52
Table 35: North America dog toys volume, 2003−08
(Units m) 54
Table 36: North America dog toys volume forecast,
2008−13 (Units m) 55
Table 37: North America dog toys company share
by value, 2007−08 (%) 57
Table 38: North America dog toys value, by
company, 2007−08 (US$ m, nominal prices) 57
Table 39: North America
dog toys distribution channels, by value, 2007−08 (%) 59
Table 40:
North America dog toys value, by distribution channel, 2007−08 (US$ m,
nominal prices) 59
Table 41: North America dog toys expenditure per
capita, 2003−08 (US$, nominal prices) 61
Table 42: North America dog
toys forecast expenditure per capita, 2008−13 (US$, nominal prices)
61
Table 43: North America dog toys consumption per capita, 2003−08
(Units) 62
Table 44: North America dog toys forecast consumption per
capita, 2008−13 (Units) 62
Table 45: North America dog chews &
treats value, 2003−08 (US$ m, nominal prices) 63
Table 46: North
America dog chews & treats value forecast, 2008−13 (US$ m, nominal
prices) 64
Table 47: North America dog chews & treats volume,
2003−08 (Kg m) 66
Table 48: North America dog chews & treats volume
forecast, 2008−13 (Kg m) 67
Table 49: North America dog chews &
treats company share by value, 2007−08 (%) 69
Table 50: North
America dog chews & treats value, by company, 2007−08 (US$ m, nominal
prices) 70
Table 51: North America dog chews & treats distribution
channels, by value, 2007−08 (%) 72
Table 52: North America dog chews
& treats value, by distribution channel, 2007−08 (US$ m, nominal prices)
72
Table 53: North America dog chews & treats expenditure per capita,
2003−08 (US$, nominal prices) 74
Table 54: North America dog chews
& treats forecast expenditure per capita, 2008−13 (US$, nominal prices)
74
Table 55: North America dog chews & treats consumption per capita,
2003−08 (Kg) 75
Table 56: North America dog chews & treats forecast
consumption per capita, 2008−13 (Kg) 75
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